LUUV

LUUV is a family business established in 2017, focused on exploring natural cosmetics from various perspectives. They believe that natural cosmetics can be functional, comfortable, and clean, without requiring extra effort to use. The drive to create such products emerged from their experience in retail sales, where they identified opportunities for improvement. LUUV’s products are developed in Estonia by a dedicated team of bio-chemists, with the main ingredient in every product being a love for nature and for you.

LUUV is clean and honest but also playful and fun. LUUV’s beauty products are characterized by efficiency and clean ingredients –roducts have to reach the promised effect and give much more.

Most of Luuv products are certified by one of the world’s most rigorous Ecocert/Cosmos certificate. This assures that our products are safe and nature-friendly.

Love yourself and love your body!

6 Products

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  • New

    LUUV Unisex deodorant with natural deodorizing agents prevents the formation of body odor and keeps you fresh and dry all day long!

    The unisex deodorant allows the skin to function naturally and does not clog pores. Rice starch in the deodorant absorbs sweat, sage extract combats odor-causing bacteria, and aloe moisturizes and soothes delicate underarm skin. The deodorant dries quickly and does not leave stains on clothes. The fresh blend of essential oils is suitable for both men and women.

    The Unisex deodorant is certified with the globally recognized ECOCERT/COSMOS certification, so you can be sure you’re using a product that’s not only good for you but also for our planet. Additionally, it is aluminum-free, alcohol-free, and soda-free, and 100% vegan!

    Organic sage extract is anti-inflammatory and antiseptic. It’s excellent for inclusion in skincare products for combination/oily skin, helping to keep pores clean. It also works very well in deodorants.

    Aloe vera has been used in folk medicine for centuries. It’s a superb moisturizer and soothing agent for the skin, making it highly effective for alleviating irritations and even sunburn. Aloe vera has a calming effect and oxygenates the skin, leaving it silky and soft.

    Awards: 2022 Beauty Shortlist Wellbeing Awards – Commended

    • 24h protection
    • Fresh scent that is suitable for both men and women
    • Non-irritating
    • Non-comedogenic
    • Moisturizes and soothes
    • Preserves skin’s natural function
    • Free from soda, alcohol, and aluminum
    • Ecocert/Cosmos
    • Natural origin: 99,28%
    • 100% vegan
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Zinc Ricinoleate, Tetrasodium Glutamate Diacetate, Oryza Sativa (Rice) Starch, Propanediol, Aloe Barbadensis Leaf Juice, Triethyl Citrate, Polyglyceryl-3-Caprylate, Salvia Officinalis Leaf Extract, Citric acid, Citrus Limon Peel (Lemon) Oil, Cymbopogon Flexuosus (Lemongrass) Oil, Citrus Aurantium Bergamia Fruit (Bergamot) Oil, Glyceryl Caprylate, Benzoic Acid, Xanthan Gum, Limonene, Citral, Linalool, Geraniol
  • New

    LUUV Soothing deodorant with natural deodorizing agents prevents the formation of body odor and absorbs excess sweat. With 24 hours of proven protection, you can feel fresh and energized all day long!

    Deodorant does not disrupt the skin’s natural functioning and does not clog pores. Rice starch in the deodorant absorbs sweat, while sage extract has antibacterial properties. Additionally, it contains moisturizing aloe vera, which nourishes and soothes the skin under the arms – an ideal choice for sensitive skin! The deodorant dries quickly and does not leave stains on clothes. The organic and enchanting floral scent refreshes both body and mind.

    Soothing deodorant is free from aluminum, alcohol, and baking soda, and is 100% vegan!

    Organic sage extract is anti-inflammatory and antiseptic. It’s excellent for inclusion in skincare products for combination/oily skin, helping to keep pores clean. It also works very well in deodorants.

    Aloe vera has been used in folk medicine for centuries. It’s a superb moisturizer and soothing agent for the skin, making it highly effective for alleviating irritations and even sunburn. Aloe vera has a calming effect and oxygenates the skin, leaving it silky and soft.

    • 24h protection
    • Pleasent mild floral scent
    • Non-irritating
    • Non-comedogenic
    • Moisturizes and soothes
    • Preserves skin’s natural function
    • Free from soda, alcohol and aluminum
    • 100% vegan
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Zinc Ricinoleate, Tetrasodium Glutamate Diacetate, Oryza Sativa (Rice) Starch, Propanediol, Aloe Barbadensis Leaf Juice, Triethyl Citrate,Polyglyceryl-3-Caprylate, Salvia Officinalis Leaf Extract, Citric acid, Cymbopogon Martini (Palmarosa) oil, Glyceryl Caprylate, Benzoic Acid, Xanthan Gum, Parfum, Geraniol, Linalool, Limonene, Citral
  • New

    DEO Citrus is a natural deodorant with deodorizing agents that ensure you feel fresh, cheerful, and energized all day long. With 24-hour proven protection against unpleasant odors, you can trust it!

    The deodorant allows the skin to breathe freely and does not interfere with its natural functions or clog pores. Our secret weapons are sweat-absorbing rice starch and antibacterial sage extract. Additionally, the deodorant contains moisturizing and soothing aloe vera, gently nurturing underarm skin. The harmonious blend of citrus essential oils creates a delightful scent bouquet.

    DEO Citrus dries quickly and leaves no stains on clothes. And best of all, the deodorant is free from aluminum, alcohol, and baking soda, and is 100% vegan!

    Organic sage extract is anti-inflammatory and antiseptic. It’s excellent for inclusion in skincare products for combination/oily skin, helping to keep pores clean. It also works very well in deodorants.

    Aloe vera has been used in folk medicine for centuries. It’s a superb moisturizer and soothing agent for the skin, making it highly effective for alleviating irritations and even sunburn. Aloe vera has a calming effect and oxygenates the skin, leaving it silky and soft.

    • 24h protection
    • Energizing citrus scent
    • Non-irritating
    • Non-comedogenic
    • Moisturizes and soothes
    • Preserves skin’s natural function
    • Free from soda, alcohol, and aluminum
    • 100% vegan
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Zinc Ricinoleate, Tetrasodium Glutamate Diacetate,Oryza Sativa (Rice) Starch, Propanediol, Aloe Barbadensis Leaf Juice, Triethyl Citrate, Polyglyceryl-3-Caprylate, Salvia Officinalis Leaf Extract, Citric acid, Citrus Aurantium Dulcis Oil (Orange oil), Glyceryl Caprylate, Benzoic Acid, Xanthan Gum, Parfum, Limonene, Linalool, Citral, Benzyl Salicylate, Hydroxycitronellal, Hexyl Cinnamal, Geraniol
  • New

    Foamy Plum cream is suitable for all skin types, including sensitive ones. Let the enchanting plum fragrance pamper you and enjoy your silky soft and nourished skin!

    Infused with the nourishing goodness of plum oil and coconut oil, this cream brings balance and harmony to your skin’s moisture levels while warding off any external foes that dare to challenge your skin’s health! Let’s talk about the star ingredient: cold-pressed plum seed oil. Bursting with vitamins A, C, and E, it’s a powerhouse of nourishment for your skin. This oil is also packed with omega fatty acids that restore and replenish skin, leaving it feeling oh-so-soft and supple. And let’s not forget the delightful touch of cranberry extract, a powerful antioxidant that fights the signs of aging, giving your skin a youthful and radiant appearance.

    With its foamy texture and fast absorption, this cream ensures that your skin feels pampered without any greasy residue or clogged pores. It’s a perfect match even for those with sensitive skin, providing gentle care and nourishment. So, let the enchanting aroma of plums dance around you as you embrace the joy of smooth, nourished, and glowing skin!

    Plum oil is actually plum kernel oil, that is to use it from a plum stone. Cold-pressed plum oil is very little processed, it has a pleasant, distinctive sweet-almond smell. It is very deeply moisturizing and suitable for sensitive skin. Restores skin elasticity, does not clog pores, gives skin vitality and shine. Contains a lot of omega 3 and 6 fatty acids.

    Organic cranberry extract – a powerful Nordic berry that is very rich in vitamins and a strong antioxidant. Improves skin elasticity, restores both superficial and deeper wrinkles. It also helps with pigmentation disorders. Restores skin elasticity and also has a pore-cleansing effect.

    How to use: Suitable for everyday use. Apply cream to clean skin and rub in circular motions until absorbed.

    • Light foamy texture
    • Deeply moisturizing
    • Quickly absorbing
    • Suitable for sensitive skin
    • Mild plum scent
    • 100% vegan
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Cocos nucifera oil, Mangifera indica seed (Mango) butter, Polyglyceryl-3 Distearate, Glyceryl Stearate Citrate, Hydrolyzed wheat protein, Prunus domestica (Plum) seed oil, Cetyl alcohol, Vaccinium Macrocarpon fruit (Cranberry) extract, Triethyl Citrate, Glyceryl Caprylate, Benzoic Acid, Xanthan gum, Parfum, Mica, Titanium dioxide, CI 77491
  • New

    This little jar of joy is here to transform your skincare routine into a blissful and nourishing experience. Imagine a velvety smooth cream that not only pampers your skin but also creates a natural shield against whatever life throws at it. With the power of beeswax, this cream becomes your skin’s ultimate superhero, protecting it from harsh water and challenging climates. No need to worry about dryness either, as it is also packed with the goodness of nourishing shea butter. And it’s not just about the benefits – the sweet aroma of honey is pure bliss for your body and senses.

    With consistent use, watch as your skin transforms into a softer, smoother, and more resilient version of itself. It’s like unlocking the secret to youthful, radiant skin – you’ll be glowing with confidence! Tailored specifically for dry, very dry, and mature skin, this cream is here to turn your skincare routine into a joyful self-care ritual. It’s the perfect companion for those seeking an extra boost of hydration and love.

    To top it all off, it carries the globally recognized ECOCERT / COSMOS certification, meaning that various aspects of production, ingredients, and products are controlled by an independent competent authority. Feel confident knowing that you’re treating your skin to the finest, most natural ingredients out there.

    What makes honey such an effective ingredient in cosmetics?

    • High sugar content – ​​honey contains glucose and fructose. Sugars have many different roles, one of the most important of which is to nourish cells. When used cosmetically, it has a rejuvenating effect not only on the skin, but also on the hair.
    • The density and viscosity of honey – it creates a protective barrier for our skin and plays an important role in maintaining moisture in the skin. It also creates a protective layer on wounds that allows healing without contamination.
    • Antibacterial properties – mostly the property of honey is used for medicinal purposes. However, it can also be very useful when using cosmetics. Honey is very useful in solving problems like various skin rashes or scalp infections.

    How to use: Suitable for everyday use. Apply cream to clean skin and rub in circular motions until absorbed.

    • Silky and foamy texture
    • Deeply moisturizing
    • For dry and mature skin
    • Sweet honey aroma
    • Natural origin: 99,87%
    • ECOCERT/COSMOS certified
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Cocos Nucifera Oil, Polyglyceryl-3 Distearate, Glyceryl Stearate Citrate, Butyrospermum Parkii (Shea) Butter, Glyceryl Stearate SE, Cera Alba (Beeswax), Glycerin, Helianthus Annuus Seed Oil, Propolis (Bee glue) extract, Hippophae Rhamnoides Fruit Oil, Glyceryl Caprylate, Citrus Aurantium Dulcis (Orange) Oil, Xanthan Gum, Tocopherol, Triethyl Citrate, Benzoic Acid, Aroma, Citral, D-limonene, Linalool
  • New

    Enriched with the goodness of sea buckthorn and carrot, this body cream works wonders in softening and revitalizing your skin. Suitable for all skin types, it’s a true game-changer in your skincare routine. Indulge in the luxurious touch of mango butter as it effortlessly nourishes and hydrates, leaving your skin irresistibly silky and smooth.

    Brace yourself for the true vitamin explosion from the sea buckthorn oil, packed with vitamins A and C. These powerful antioxidants work their magic, giving your skin the ultimate boost it deserves. At the same time, carrot oil restores vitality and radiance, giving your complexion a natural glow that’s simply breathtaking. Whether you have dry or oily skin, our body cream works wonders in balancing it out, all while keeping your pores clear and free. But the true magic happens when you look in the mirror – a beautiful, glowing complexion that radiates with vitality and health.

    Sea buckthorn oil is a true superfood for the skin. Sea buckthorn oil is a viscous orange oil obtained from the berries, seeds, and leaves of the sea buckthorn plant (Hippophae rhamnoides). Rich in vitamin C and nutrients, sea buckthorn oil is excellent for both skin and hair care.

    How to use: Suitable for everyday use. Apply cream to clean skin and rub in circular motions until absorbed.

    • Light foamy texture
    • Softens and nourishes
    • For all skin types
    • Fresh citrus aroma
    • Natural origin: 99,79%
    • 100% vegan
    • The product is made in Estonia, and during its production, good manufacturing practices have been followed.
    INCI: Aqua, Cocos Nucifera, Mangifera Indica seed (Mango) butter, Polyglyceryl-3 Distearate, Glyceryl Stearate Citrate, Hydrolyzed Wheat Protein, Cetyl Alcohol, Dunaliella Salina (Carrot) Extract, Helianthus Annuus Seed Oil, Hippophae Rhamnoides (Sea buckthorn) oil, Citrus Nobilis (Mandarin oil), Citrus Aurantium (Orange oil), Triethylcitrate, Glyceryl Caprylate, Xanthan Gum, Benzoic Acid, Parfum, Limonene, Citral, Linalool