WooCommerce setup guide
How to start selling on WooCommerce
Hertwill's WooCommerce dropshipping plugin adds high-quality products from European and US brands to your WooCommerce store. Here is the step-by-step guide from connecting your store to your first order.
Free plan. No card needed.
What you do
Seven steps to your first sale
Work through these in order. Everything after step seven happens without you.
Create your Hertwill account and install the plugin
Register on hertwill.com — the free plan needs no credit card. Then install the Hertwill plugin on your WordPress site with WooCommerce enabled: in WordPress, go to Plugins → Add New, search for Hertwill, install and activate it.
Connect your store with API keys
In WordPress, go to WooCommerce → Settings → Advanced → REST API and click Add key. Set the permissions to Read/Write and assign the key to a user with the Shop Manager or Administrator role. Then paste the consumer key and secret into Store Settings in your Hertwill account, together with your store URL, and click "Connect the store".
The three reasons a connection fails
The API key does not have Read/Write permissions, the key belongs to a user without Shop Manager or Administrator rights, or your WordPress permalinks are set to "Plain". Fix permalinks under Settings → Permalinks — any structure other than Plain works.
Add products to your Import List
Browse the Hertwill catalogue and add products to your Import List. All prices are wholesale, and Hertwill handles the shipping, so you do not need a warehouse. Use the "Ships to" filter to see which products ship to the countries your customers are in.
Some brands need approval first
Some brands require approval before you can sell them. Click "Apply for a Brand" — if your store is live and looks trustworthy, you can expect quick approval.
Set your prices, sync and publish
Open your Import List, set your margin and adjust individual prices if you like, then click "Sync to store". The products are added to your WooCommerce store with images, variants and your sales prices.
Synced products start as private
Customers cannot see a product until you publish it. Review the products under Products in WooCommerce, tweak the descriptions if you like, and publish them when you are ready.
What you can safely edit in WooCommerce
Images, titles, prices and descriptions are all safe to change. Do not change SKUs or stock settings, or duplicate products — that breaks stock syncing and order fulfilment. To remove a product from your store, delete it from the My Products list in Hertwill.
Pick your plan
The free plan lets you sync up to 5 products — not a lot, but enough to try it out. If you want to add more, upgrade to a paid plan in your Hertwill account. A paid plan needs a payment card on file, so add your card first (step 7) under Billing & Invoices.
Get your WooCommerce store ready to accept orders
Hertwill handles the products and fulfilment, but a few things must be set up on the WooCommerce side before your first sale.
Add your payment card
Go to Billing & Invoices in your Hertwill account and add a bank card. For each order we charge the wholesale price of the products plus shipping before we ship it. If you operate as a company, enter your company details and your invoices are issued accordingly.
No card, no fulfilment
On the free plan you only need the card when your first order comes in, but without one on file we cannot fulfil your orders. Add it before you start selling.
What we handle
After that, it runs without you
Once a customer places an order, the whole cycle is automatic. You never forward an order or request fulfilment.
Stock stays in sync
Hertwill updates product quantities in your store automatically, so you never manage stock by hand.
We receive the order once it is paid
When an order is paid and its status changes to Processing in WooCommerce, it is sent to Hertwill for fulfilment. You never forward an order.
If you accept bank transfers
Those orders wait as On hold until you confirm the payment. Set the order to Processing once the money arrives — that is when it reaches Hertwill.
We charge your card, then ship
The wholesale price of the products and the shipping cost are charged to the card on your Hertwill account, and then the order is packed and shipped to your customer.
Tracking appears in WooCommerce
When the order ships, we add the tracking number to the WooCommerce order as a private order note — your customer does not see it — and set the order to Completed.
Delivery takes 3–8 business days, 4–10 in the UK
Most orders arrive in 3–8 business days in the EU and US, and 4–10 business days in the UK.
Statuses, tracking and invoices stay in one place
All order details are available in the Orders section of your Hertwill account.
Start selling on WooCommerce
Create your free Hertwill account, connect your store, then add products to your Import List.