HOIA homespa

HOIA homespa is a natural cosmetics brand, which manufactures its products manually and in an environmentally sustainable manner.

The products are 100% natural and have not been tested on animals, they are tested on humans because HOIA loves animals. HOIA does not assemble ingredients in quantity and quality and we manufacture our products manually on Saaremaa – the largest island in Estonia – between stones and junipers.

cosmetics / natural / pure ingredients suistainable / gruelty-free

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  • This natural hair conditioner is rich in beneficial fatty acids that moisturize and nourish your hair. Enriched with sea buckthorn extract, it strengthens your hair and adds shine. The conditioner leaves your hair soft, silky, and easy to comb, while the complex of essential oils helps stimulate hair growth and improves scalp circulation. It contains no unnecessary additives or silicones, so it won’t weigh down your hair.

    Usage: Apply to hair, leave on for a few minutes, and rinse. For an extra pampering effect, use it as a mask and leave on for 5-10 minutes.

    • Size: 290 ml
    • Made in Estonia
    Aqua, Cetyl alcohol, Cetrimonium Chloride, *Cocos Nucifera oil, *Hippophae Rhanoides Extract, *Pelargonium Graveolens Flower oil, *Lavandula Angustifolia Flower oil, *Mentha Piperita Leaf oil, *Juniperus Communis Fruit oil, *Citrus Aurantifolia Flower oil, *Rosmarinus Officinails Leaf oil, *Cymbopogon Flexuosus Leaf oil, Tocopherol, Glyceryl stearate, Citric acid, Benzyl alcohol, Phenoxyethanol & Ethylhexylglycerin, **Citral, **Citronellol, **Geraniol, **Limonene, **Linalool. *From organic farming. **Natural components of essential oil.
  • Fruitfest is a 2-in-1 face mask and exfoliator with natural AHA (fruit acids) and BHA (salicylic acid). It gently exfoliates dead skin cells, stimulates new cell growth, and boosts collagen production. Hyaluronic acid provides deep hydration, helping the skin retain moisture.

    This award-winning mask hydrates, smooths fine lines, improves skin elasticity, and brightens the complexion. AHA acids from sugarcane, blueberry, orange, and lemon exfoliate and rejuvenate the skin, while BHA helps clear acne and refine skin texture.

    This product contains no fragrances, essential oils, preservatives, silicones, or palm oil, and is 100% vegan. Awarded at the Free From Skincare Awards 2024.

    Usage: Cleanse your face, apply a small amount to damp skin, avoiding the eye and lip areas. Leave on for 5-10 minutes, then rinse thoroughly with warm water. Use 1-2 times a week. If irritation occurs, discontinue use.

    • Size: 60 ml
    • Made in Estonia
    *Rosa Damascena Distillate, *Citrus Aurantium Flower Distillate, Sargassum Fluitans Extract, *Butyrospermum Parkii Butter, *Simmondsia Chinensis oil, Salix Nigra extract, Saccharum Officinarum Extract, Vaccinium Myrtillus Extract, Citrus Aurantium Dulcis Extract, Acer Saccharum Extract, Citrus Medica Limonum Extract, Xanthan Gum, Pentylene Glycol, Water, Hibiscus Sabdariffa Extract, Sodium Hyaluronate, Hydrolized Sodium Hyaluronate, Lactobacillus Ferment, Kaolin. *Organic.
  • With a sensual and mildly spicy scent, this oil turns your evening with a partner into a relaxing massage marathon. Enjoy an aromatherapy body pampering session with HOIA’s massage oil, which contains high-quality, carefully selected oils that nourish your skin with vitamins and essential fatty acids. The scent comes from therapeutic essential oils—magnolia, marjoram, and pink pepper. This product can also be used daily as a nourishing body oil instead of lotion.

    Usage: Apply to the skin, massage, enjoy the aromatherapy, and let the moisturizing oils absorb.

    • Size: 60 ml
    • Made in Estonia
    *Chimmondsia Chinensis oil, Rubus Ideasus Seed oil, *Vitis Vinifera Seed oil, *Michelia Champaca Flower oil, *Origanum Majorana Leaf oil, *Schinus Molle Fruit oil, **Benzyl alcohol, **Linalool, **Limonene. *From organic farming. **Natural components of essential oils.
  • This fast-absorbing foot cream, based on yarrow and calendula, has a rich formula but does not leave the skin greasy. It contains nourishing shea butter, skin-softening seaweed, plant sterols, and other innovative ingredients that effectively help soothe cracked skin, flakiness, dryness, and keep your feet smooth and healthy. In addition to local yarrow and calendula, we’ve added rosemary and peppermint essential oils, which refresh the feet and stimulate circulation.

    Usage: Apply a small amount to your feet and massage until absorbed. Suitable for men as well!

    • Size: 50 ml
    • Made in Estonia
    *Achillea Millefolium Distillate, *Butyrospermum Parkii Butter, Crambe Abyssinica Seed Oil Phytosterol, Sargassum Fluitans/Natans Extract, *Cocos Nucifera Oil, Vegetable Collagen, Saccharide Isomerate, Hydrolyzed Oat Protein, Betaine, Aqua, Sodium Levulinate, *Gycerin, *Clitoria Ternatea Flower Extract, Xanthan Gum, Leuconostoc/Radish Root Ferment Filtrate, *Aloe Barbadensis Leaf Juice Extract, *Calendula Officinalis Flower Extract, Helianthus Annuus Seed oil, Tocopherol, Sodium Citrate, Rosimarinus Officinalis Herb oil, Mentha Piperita Leaf oil, Beta-Clucan, Pectin, Pentylene Glycol, Citric Acid, Sodium Anisate, **Limonene, **Linalool. *Organic. **Natural component of essential oil.
  • This foot scrub contains three different sizes of natural exfoliating granules: sugar, Himalayan salt, and pumice powder, which effectively exfoliate dead skin cells while providing a circulation-boosting micro-massage to the feet during scrubbing. The scrub is rich in unrefined shea butter and coconut oil, leaving the feet soft, hydrated, and silky smooth. Juniper berry and rosemary essential oils help refresh tired feet.

    Usage: Massage onto your feet in circular motions for 2-5 minutes, rinse with water, and dry your feet. Store at a temperature below +25°C.

    • Size: 75 ml
    • Made in Estonia
    Ingredients: Sucrose, Sodium Chloride (Himalayan salt), *Butyrospermum Parkii (shea) Butter, *Cocos Nucifera (coconut) Oil, Pumice, *Juniperus Communis (juniper) Fruit Oil, Rosimarinus Officinalis (rosemary) Leaf Oil. **Limonene, **Linalool. * From organic farming **Natural component of essential oil.
  • Love at first sight for many women – Liposomal Face Cream Aphrodite is waiting for you!

    This lightweight face cream absorbs quickly, leaving the skin silky soft and smooth while stimulating collagen production.

    The key components of the super cream are:

    • Liposomal peptides, which help smooth expression lines
    • Niacinamide, a special form of vitamin B3, which hydrates the skin, has anti-aging effects, improves skin tone and defense, and reduces the appearance of wrinkles
    • Astaxanthin, an antioxidant derived from algae, which helps protect the skin from sun damage, prevents the formation of pigmentation spots, and neutralizes free radicals. Astaxanthin accelerates skin regeneration, maintains elasticity, retains moisture balance, and fights inflammation.
    • Hyaluronic acid with three molecular weights, which firms the skin and provides deep hydration

    This cream pampers your skin with vitamins, stimulates collagen production, and leaves your face feeling silky smooth.

    Usage: You can use the cream both morning and evening after cleansing your face.

    • Size: 30 ml
    • Made in Estonia
    *Rosa Damascena Flower Distillate water, *Glycerin, Aqua, Niacinamide, Caffeine, Lecithin, Sodium Levulinate, Punica Granatum Seed extract, Boswellia Carterii Resin extract, Equisetum Arvense Herb extract, Sodium Hyaluronate, Hydrolized Sodium Hyaluronate, Tetrapeptide – 21, Acetyl Hexapeptide-8, Furcellaria Lumbricalis Extract, Aloe Barbadensis Leaf Juice powder, Astaxanthin, Rosmarinus Officinalis Leaf Extract, Tocopherol, Pentylene Glycol, Butylene Glycol, Sodium Anisate, Sodium Hydroxide, Capryl Glycol & Ethylhexylglycerin, Citric Acid. *Organic
  • A particularly rich formula with an effective action, this vitamin serum with plant-based retinol (Bakuchiol) revitalizes the skin with a powerful vitamin cocktail!

    Bakuchiol is the new favorite in the beauty industry, also known as plant-based vitamin A, along with vitamins C and E. Together, they help stimulate collagen production in the skin, firm the skin, improve complexion and elasticity, even out skin tone, reduce hyperpigmentation, repair sun-damaged skin, and smooth wrinkles.

    Bakuchiol, also called phytoretinol or plant-based vitamin A, is extracted from the oil pressed from the seeds of the babchi plant. The HOIA Beauty Booster Bon Appetit contains not just the babchi seed oil, which has only a small amount of Bakuchiol, but the pure isolated Bakuchiol molecule from this very oil.

    Bakuchiol doesn’t irritate the skin like retinol, yet it achieves the same results as retinol:

    • Helps stimulate collagen production in the skin
    • Firms the skin
    • Improves complexion and elasticity
    • Promotes skin renewal
    • Evens out skin tone and reduces hyperpigmentation
    • Repairs sun-damaged skin and smooths wrinkles

    Studies have found that Bakuchiol is even more effective than retinol in slowing down the action of enzymes that break down elastin and collagen.

    The Bon Appetit serum formula also includes vitamins E and C, whose combination in the product helps the skin effectively fight free radicals and UV damage, offering the skin a double dose of antioxidants.

    How to use: Apply one pump to the face and massage until absorbed. Use before applying cream or oil to the skin.

    • Size: 15 ml
    • Made in Estonia
    Ingredients: *Pinus Sibirica Seed Oil, *Squalane, *Borago Ocinalis Seed Oil, Ascorbyl Tetraisopalmitate, Helianthus Annuus Seed Oil, Tocopherol, Bakuchiol, Bisabolol, *Fusanus Spicatus Wood Oil, *Boswellia Carterii Oil, **Limonene. *Organic. **Natural components of essential oil.
  • A super-concentrated rejuvenating beauty liquid that makes the skin glow, evens out complexion, enhances elasticity, and makes it more beautiful. Beauty Shot is rich in active ingredients: low molecular weight hyaluronic acid, niacinamide, vitamin E, vitamin C, and plant-based vitamin A, which work together to give your skin a real boost. Use it as a treatment.

    The super-concentrated formula of the Beauty Shot face serum is packed with highly effective active ingredients:

    Hyaluronic acid is a naturally occurring polysaccharide responsible for hydrating tissues by retaining moisture in the skin, keeping it hydrated, firm, and beautiful. It is an excellent moisturizer that ensures your skin stays supple and doesn’t suffer from dryness.

    Niacinamide is the rising star in the cosmetics world, and for good reason! Known as vitamin B3, it effectively helps protect the skin from moisture loss, prevents pigmentation spots, and makes the skin more even and radiant.

    Vitamin E acetate is commonly used in cosmetics for its excellent antioxidant properties. As a natural oil-soluble substance, it nourishes and hydrates the skin, making it soft and retaining moisture. It prevents inflammation, roughness, and cracking, and can improve dark spots.

    A derivative of vitamin C helps brighten the skin, soothe inflamed skin, accelerate collagen synthesis in the skin, and make the skin more radiant and beautiful.

    Bakuchiol, also known as plant-based vitamin A, helps stimulate collagen production in the skin, firms the skin, improves complexion and elasticity, promotes skin renewal, evens out skin tone, reduces hyperpigmentation, helps repair sun-damaged skin, and smooths wrinkles.

    Seaweed extract is a powerful antioxidant that restores the skin’s natural balance, slows down aging, and protects the skin from harmful environmental effects. It softens and hydrates the skin while also helping to eliminate toxins.

    Beauty Shot contains no fragrances, essential oils, common preservatives, standard emulsifiers, silicones, carbomers, palm oil, and is 100% vegan.

    How to use: Apply 3 drops to a previously cleansed face in the morning and/or evening, 10 minutes before applying cream or oil to the face. Use it as a treatment.

    • Size: 30 ml
    • Made in Estonia
    *Citrus Aurantium Flower Distillate, Nicotanamid, Sargassum Fluitans/Natans ex., Ascorbyl Tetraisopalmitate, Hydrolized Sodium Hyaluronate, Tocopheryl-acetat, Boswellia Carterii Resin ex., Chodrus Crispus ex., Bakuchiol, Sodium Anisate, Sodium Levulinate, *Glycerin, *Aloe Barbadensis ex., Magnolia Officinalis Bark ex., Glyceryl Caprylate, Pentylene Glycol, Lactic acid. *Organic.
  • Argania oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.

    HOIA argan oil from Morocco is cold pressed, organic, unrefined and produced environmentally friendly manner. Argan oil is suitable for all skin types including dry, mature, sensitive and oily skin, it reduces wrinkles and fine lines, helps to regenerate skin cells, promotes collagen production in skin, argan oil has antimicrobial properties, it relieves dry and flaky skin, psoriasis, dermatitis and exzema. It can be used as a hair mask, makes your hair stronger, healthier, improves their structure and protects them from environmental stress. Argan oil is also suitable in beard care, promotes nail growth and can be used for lips and hands as well.

    How to use: Apply few drops to clean skin and massage until absorbed. It is  suitable for hair, face, hands and lips.

    • Size: 50 ml
    Organic Argania Spinosa Kernel Oil (Ecocert ceritified).
  • This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.

    This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.

    How to use: Sprinkle directly on the face or body, use after removing the makeup and before applying the cream or oil to the face. The product is packaged in a beautiful glass bottle with a 50 ml sprayer.

    • Size: 50 ml
    • Made in Estonia
    *Hibiscus Rosa-Sinensis Flower water, *Cucumis Sativus Distillate water, *Glycerin, Aqua, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice Powder, *Furcellaria Lumbricalis Extract, Sodium Levulinate, Sodium Anisate, Citric Acid. *From organic farming.
  • Überblingen is a super shimmering body scrub with a tropical mandarin and flower (ylang-ylang) aroma. Shimmer Scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar and Himalayan salt, which help to scrub away all impurities and dead skin cells leaving your skin soft and silky smooth. There is no need to use a moisturizer after using this scrub. Shimmering particles in this product are of mineral origin and they do not harm environment.

    How to use: Apply in a circular motion and massage it on your skin for few minutes, rinse with water. No need to use a moisturizer afterwards. Keep product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    Sucrose, Sodium Chloride (Himalayan salt), *Butyrospermum Parkii (shea) Butter, *Cocos Nucifera (coconut) Oil, Citrus Nobilis (mandarin) Peel oil, Cananga Odorata (ylang -ylang) Flower Oil, Elettaria Cardamomum (cardemon) Seed Oil, Mica, **Tin Oxide (CI 77861), **Titanium Oxide (CI 77891), **CI 77491 (Iron Oxide), **Synthetic Fluorphlogopite, ***Linalool, ***Limonene. * From organic farming. ** Plastic-free mineral component of Mica. ***Natural component of essential oil.
  • Unicorn Dust, a body scrub with a silvery glow. It is a moisturizing scrub that leaves your skin silky soft and luxoriously sparkling. This scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin. Scrub also contains sugar, which offers your skin a nice and stimulating massage.

    Unicorn Dust is enriched with refreshing essential oils, which will add a mood-boosting and pleasent aromatherapic spa experience to your scrubbing sessioon. Shimmering particles in this product are of mineral origin and they do not harm environment.

    How to use: Apply in a circular motion and massage it on your skin for few minutes, rinse with water and enjoy your sparkle. No need to use a moisturizer afterwards. PS! Do not use the scrub before sunbathing and visiting the solarium.

    • Size: 200 ml
    • Made in Estonia
    *Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, Tocopherol, Helianthus Annuus Seed oil, *Lavandula Angustifolia Flower oil, *Mentha Piperita Leaf oil, *Citrus Aurantifolia Peel oil, **Fluorphlogopite, **Titanium Dioxide, **Tin Oxide, ***Limonene, ***Linalool, ***Citral, ***Geraniol. *From organic farming. **Mineral component of Mica. ***Natural components of essential oils
  • Lightly bronzing Body oil is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil is rich in essential fatty acids, which effectively moisturize, soften and repair your skin, relieve various skin problems and help to maintain a healthy skin. Minty-sweet scent is achieved by adding geranium and peppermint essential oils, which help to fight cellulite and boost your mood. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil has a natural SPF (estimated SPF 20), it is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks. Shimmering Mica components are of mineral origin and they do not harm environment.

    How to use: Apply on skin and massage until absorbed. Keep the product away from direct sunlight and under +25 °C. Shake the bottle before use!

    • Size: 100 ml
    • Made in Estonia
    Rubus Idaeus Seed Oil, Helianthus Annuus Seed Oil, *Argania Spinosa Kernel Oil, *Triticum Vulgare Germ Oil, Tocopherol, Beta-Carotene, *Mentha Piperita Oil, *Pelargonium Graveolens Flower Oil, **Citronellol, **Geraniol, **Linalool, **Limonene, Mica, ***Tin Dioxide, ***Titanium Dioxide, *** Flourphlogopite, ***CL 77491 (Iron Oxide). *From organic farming. **Natural components of essential oils. *** Plastic-free mineral components.
  • This Juniper and Rosemary body scrub smells like Saaremaa; it cleans, tones and massages your skin, removes dead skin cells and helps to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Rosemary and juniper berry essential oils relaxes sore muscles and invigorate your body and soul. It consists local juniper berries, especially enjoyable in sauna!

    How to use: Apply the scrub in a circular motion and massage it on your skin for few minutes, then rinse with water. No need to use a moisturizer afterwards. Do not use if pregnant.

    • Size: 200 ml
    • Made in Estonia
    *Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, *Juniperus Communis Fruit Powder, Juniperus Communis Fruit Oil, Rosmarinus Officinalis Leaf Oil, **Limonene. * From Organic Farming.** Natural components of essential oils.
  • Deliciously smelling Body Scrub Sassy Citrus cleans, tones and while applying massages your skin, it removes all dead skin cells and helps to alleviate dry and flaky skin. It is rich in organic unrefined shea butter and coconut oil, which leave your skin soft and silky smooth. The aroma of citrus essential oils are extremely uplifting and they help to fight fatigue.

    HOIA homespa body scrubs are designed to give you a spa experience in your own home. The spa experience is expressed in the aromatherapy that is triggered by the use of a body scrub, the enjoyable sugar massage that comes from exfoliation, the soft and silky smooth skin that you really feel like you came out of the spa a moment ago. After using the exfoliator, the cream does not need to be used, because the skin is silky soft, smooth, nourished and moisturized.

    How to use: Apply the scrub in a circular motion and massage it on your skin for few minutes, then rinse with water. No need to use a moisturizer afterwards. Do not use this scrub before tanning or solarium. Keep the product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, Citrus Grandis Peel Oil, Citrus Aurantifolia Oil, Citrus Aurantium Bergamia Fruit Oil, **Limonene, **Linalool, **Citral. * From Organic Farming. ** Natural components of essential oils.
  •  

    Monoi de Tahiti butter has a divine orchid scent and it is made in  Tahiti from coconut oil and fresh Tiare flower petals. Monoi butter relieves sunburn, it softens and moisturizes skin deeply and leaves it soft smelling nicely. It can be used as nourishing cream for your face, body and is suitable for babies. Monoi butter can also be used for hairmask –  rub small amount into your hair and let it sit for 30 minutes, then wash is off, when needed use a shampoo. Monoi butter makes your hair soft and silky, makes then shine and nourishes them with fatty acids. You can also add monoi butter to the bath water, its aroma helps you relax and your skin will be silky soft after the bath.

    Keep the product under +25 degrees and away from direct sunlight. If Monoi butter melts into oil, place it in the fridge for 1 hour.

    • Size: 200ml
  • This make-up removing oil is 100% natural with soft texture and no aroma. It contains watermelon seed oil, which is rich in essential fatty acids;  apricot seed oil, which is rich in vitamin A and alleviates skin irritation; and Jojoba oil, which contains natural collagen.

    Make-up removing oil efficiently removes all make-up and impurities, it does not clog up pores. It restores dull skin and improves its elasticity, relieves itching, eczema, dermatitis, psoriasis, skin rash and sunburn. This product is suitable for all the skin types, including delicate and sensitive skin.

    How to use: First, moisten the cotton pad with either spray or plain water, then apply 2-3 pumps of oil to the cotton pad and remove makeup by gently wiping.

    Protect from direct sunlight and storage it below +25 degrees.

    • Size: 30 ml
    • Made in Estonia
    *Citrullus Lanatus Seed Oil, *Prunus Armeniaca Kernel Oil, *Simmondsia Chinensis Seed Oil. *From organic farming.
  • Quickly absorbed in a comfortable bottle with a roller, HOIA Restorative Nail Oil contains an extraordinary variety of fatty acids that moisturize and nourish your nails and cuticles. The rich complex of essential oils contained in nail oil provides the necessary care for your nails. The oil promotes the growth of nails, makes them stronger and more elastic, and helps to keep nails healthy and beautiful.

    How to use: Apply the oil to clean nails and cuticles with the help of a roller and massage until absorbed. To achieve results, use 1-2 times a day.

    For the best hand care, in addition to Restorative Nail Oil, use rejuvenating Hand Serum, which is quickly absorbed and effectively moisturizes the skin.

    • Size: 15 ml
    • Made in Estonia
    *Achillea Millefolium Distillate, Cocos Nucifera oil, Crambe Abyssinica Seed Oil Phytosterol, *Butoryspermum Parkii butter, Sargassum Fluitans/Natans Extract, Glycerin, Ectoin, Niacinamid, Saccharide Isomerate, Citrus, Reticulata Peel oil, Tocopherol, Furcellaria Lumbricalis extract, Inulin, Fructose, Sodium Hyaluronate, Hibiscus Sabdariffa Flower extract, Chodrus Crispus Extract, Aloe Barbadensis extract, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Gardenia Tahitensis Flower extract, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Sodium Citrate, **Limonene, *Linalool. *Organic. **Natural components of essential oil.
  • The Restoring Hand Cream SUPERSTAR hasn’t earned its name for nothing. It truly is a superstar!

    When we set out to create this hand cream, we wrote down on paper that it had to be the best hand cream in the world and not only that, it had to have not only the best qualities in the world but also an excellent scent, texture, and appearance. That’s why this hand cream is named SUPERSTAR! Don’t believe it? Read more to find out why we believe it’s the best hand cream in the world!

    Let us introduce you to the magical ingredients in our hand cream, the first of which is a superstar in its own right:

    • Have you heard of a substance called ectoin (Ectoin)? Ectoin is a very special natural compound found in extremophilic microorganisms, or bacteria that have adapted to survive in very harsh conditions, such as desert dryness and salt lakes. In the hand cream, it’s like a superhero fighting for the well-being of your skin. Ectoin protects skin cells from stress, whether it’s dry air, cold weather, or frequent hand washing. Ectoin seems to add a protective shield to your hands, keeping them moisturized and soft even in challenging conditions and for a very long time. And of course, we didn’t just put a pinch of ectoin in the hand cream, but the largest recommended amount!
    • Yarrow hydrosol is known for its skin-healing and rejuvenating properties, and what’s even cooler, the same yarrow from which the hydrosol in the hand cream was distilled grew in the Estonian black soil this summer, gathering strength to pass on all its power.
    • The oil pressed from the oilseed plant (Crambe Abyssinica Phytosterol) is rich in phytosterols, which in our hand cream take care to form a protective layer on the skin, keeping it extremely moisturized, soft, and smooth.
    • Organic Nilotica Shea Butter has been a beauty secret for centuries, its charm lying in its ability to penetrate deep into the skin, protecting it from dryness and flakiness and keeping the skin elastic.
    • Monoi butter has also achieved star status in cosmetics. It is obtained through a special process in which freshly picked tiare flower petals are soaked in coconut oil. This mixture is left in the sun to allow the rich floral aromas to blend with the nourishing properties of coconut oil. The result is a heavenly scented oil with amazing skin care qualities, and that scent… you can also feel it in the cream!
    • Hyaluronic acid (HA) is a naturally occurring polysaccharide that binds moisture in the skin, keeping it firm and beautiful. Hyaluronic acid is known for its ability to retain water molecules, making it an excellent moisturizing agent. Hyaluronic acid locks moisture into hand creams, fights dryness, and ensures soft and smooth hands.
    • Prebiulin is a polyfructose, recently discovered. Prebiulin is isolated from natural sources, usually chicory root. Prebiulin plays an extremely important role in hand creams, as the skin is home to various microorganisms that contribute to its overall well-being, and prebiulin is like a friend to these good bacteria, maintaining the skin’s microbial balance.
    • Chondrus Crispus extract is a natural substance derived from red seaweed. First, the seaweed is washed and thoroughly cleaned, then beneficial compounds are extracted from it. The result is an extract containing rich polysaccharides that lock moisture into the skin and form a protective barrier. The extract also has a soothing and nourishing effect on the skin.
    • Niacinamide, or vitamin B3, improves skin texture and appearance, helping to rejuvenate the skin by effectively protecting its moisture balance, which is very important for skin health! Niacinamide helps keep the skin youthful, lighten pigmentation spots, prevent their formation, and keep the hands beautiful and well-groomed.
    • In addition to the above, the hand cream contains two different skin-softening seaweeds, antioxidant-containing hibiscus and magnolia extracts, coconut oil, and mandarin essential oil, the latter of which gives the cream a heavenly scent. As a bonus, this magical cream absorbs lightning-fast!

    Now do you believe that this cream is a superstar?

    If you don’t believe it, you have to try it for yourself!

    • Size: 30 ml
    • Made in Estonia
    *Achillea Millefolium Distillate, Cocos Nucifera oil, Crambe Abyssinica Seed Oil Phytosterol, *Butoryspermum Parkii butter, Sargassum Fluitans/Natans Extract, Glycerin, Ectoin, Niacinamid, Saccharide Isomerate, Citrus, Reticulata Peel oil, Tocopherol, Furcellaria Lumbricalis extract, Inulin, Fructose, Sodium Hyaluronate, Hibiscus Sabdariffa Flower extract, Chodrus Crispus Extract, Aloe Barbadensis extract, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Gardenia Tahitensis Flower extract, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Sodium Citrate, **Limonene, *Linalool. *Organic. **Natural components of essential oil.
  • The updated formula of the creamy deodorant with Saaremaa herbs contains clay and arrowroot powder to absorb moisture, along with natural active ingredients that effectively prevent the formation of unpleasant body odor.

    The deodorant includes:

    • Coconut oil with antibacterial properties
    • Cocoa butter and beeswax to nourish, protect, and moisturize the skin
    • Essential oils to inhibit bacterial growth and keep you feeling fresh

    Saaremaa herbs and lavender essential oil for added natural benefits

    HOIA cream deodorant is 100% natural, free from aluminum, synthetic colors, and fragrances, and is paraben-free. Our brand new cream deodorant allows you to feel fresh throughout the day.

    How to use: Apply a small amount of cream deodorant to your armpits using your fingertips and gently massage it into the skin. Store the deodorant away from direct sunlight and at temperatures below +25 degrees Celsius.

    • Size: 50 ml
    • Made in Estonia
    Maranta Arundinacea Root powder, *Cocos Nucifera oil, *Theobroma Cacao seed butter, Kaolin, *Cera Alba, Sodium Bicarbonate, Triethyl Citrate, Zinc Ricinoleate, Tocopherol, *Salvia Officinalis extract, *Hyssopus Ocinalis Decumbens extract, *Lavendula Angustifolia Leaf oil, **Linalool, **Limonene. * Organic. ** Natural Component of essential oil.
  • Shower gel is suitable for everyday use by both men and women. The essential oils contained in it have a refreshing, cleansing and mood-boosting effect. The product does not contain SLS, silicones or synthetic fragrances. Our Shower gel has a thicker gel composition, which means it lasts longer.

    How to use:  Apply the shower gel to your skin, enjoy the aromas and rinse off with water.

    ATTENTION!
    IN ORDER TO GET THE PUMP CAPS IN THIS BATCH TO WORK, YOU NEED TO TAKE OFF THE COLLAR FROM THE PUMP, WHICH WILL KEEP THE PUMP FROM GOING DOWN, AND THEN TURN THE PUMP ABOUT 1.5 ROUNDS TOWARDS THE OPEN ARROW WHILE PUSHING THE PUMP DOWN A LITTLE.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Cocamidopropyl Betaine, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, *Glycerin, Olive Oil Glycereth-8 esters, Betaine, Sodium Levulinate, *Lavandula Angustifolia Herb Oil, *Citrus Aurantifolia Oil, *Cymbopogon Citratus Leaf Oil, *Camelina Sativa seed oil, Guar Hydroxypropyltrimonium Chloride, *Furcellaria Lumbricalis Extract, Sodium Anisate, Sodium Gluconate, Xanthan Gum, Lactic Acid, **Linalool, **Limonene, **Citral, **Geraniol. *Organic. **Natural components of essential oils.
  • Say goodbye to dry and frizzy split ends!

    HOIA Hair Ends Serum transforms your hair instantly, making it silkier, softer, and more vibrant. The hair serum for split ends makes hair easier to comb and smoother, moisturizes the ends of the hair, and reduces frizz, in other words, a product that every woman could benefit from! The serum contains horsetail extract and oat protein to strengthen the hair, plant hydrosols add shine to the hair, and aloe and hyaluronic acid provide moisture. The updated formula of the hair serum now also includes keratin, which helps strengthen the hair and adds shine.

    The essential oils in the serum have a pleasantly refreshing scent and do not dominate after application.

    As a bonus, the serum also makes hair easier to comb.

    Using the hair serum for split ends is incredibly easy. Shake the bottle if necessary and then apply 1-2 pumps of serum to damp or dry hair. No need to rinse.

    • Size: 50 ml
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Mentha Piperita Oil, *Melaleuca Alternifolia Leaf Oil, *Citrus Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.

    Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    This organic shampoo consists hydrating aloe vera and a blend of powerful essential oils:

    • Soothing and refreshing peppermint essential oil, which helps to stimulate hair growth.
    • Bergamot essential oil, which has hair softening properties
    • Antibacterial tea tree essential oil, which helps to keep scalp healthy.

    This combination of essential oils gives the product a fresh scent, which is suitable for women and men. Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Mentha Piperita Oil, *Melaleuca Alternifolia Leaf Oil, *Citrus Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.

    Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    Shampoo helps to balance oil production, strengthen your hair and helps to fight dandruff. This freshly smelling shampoo is suitable for women and men.  HOIA homespa Shampoon is 100% natural, it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Cymbopogon Flexuosus Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Citral, **Geraniol, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • This organic shampoo with hydrating and soothing aloe vera is enriched with powerful blend of essential oils. It consists a combination of lavender, peppermint and rosemary essential oils, which help to stimulate hair growth, fight dandruff, balance oil production, improve circulation and keep your scalp healthy. This freshly smelling shampoo is suitable for women and men. This product is 100% natural, it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters , Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Rosmarinus Officinalis Leaf Oil, *Lavandula Angustifolia Flower Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Gentle natural shampoo with deeply moisturizing aloe, wheat protein, Estonian nettle extract, and argan oil. The shampoo does not contain essential oils and is odorless, making it suitable for everyone.

    Our new natural shampoo nourishes and strengthens the hair while helping to prevent hair loss.

    • Aloe moisturizes the hair and helps prevent it from becoming greasy.
    • Wheat protein strengthens the hair and revives its natural shine.
    • Estonian nettle extract improves overall hair health, strengthens the hair, and helps reduce hair loss.
    • Argan oil is beneficial for both the scalp and hair – it moisturizes the hair, relieves scalp itching, helps reduce hair loss, and improves their structure.

    The shampoo does not contain essential oils and is odorless, making it suitable for everyone – including those with sensitive scalp and children.

    Naturally, our shampoo does not contain petroleum products, parabens, silicones, sulfates, microplastics, synthetic preservatives, or fragrances.

    How to use: Apply the shampoo to wet hair, massage, and rinse.

    The shampoo pairs perfectly with our Natural Hair Conditioner, which makes the hair soft and shiny.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate ,*Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, *Furcellaria Lumbricalis Extract, Guar Hydroxypropyltrimonium Chloride, Sodium Anisate, Sodium Gluconate, Lactic Acid ,**Citral, **Geraniol, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.

    How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)

    Estonian peat is extremely rich in fulvic and humic acids and minerals, which together promote youthful skin
    – suitable for all skin types
    – very gentle and fragrance-free
    – self-preserving
    – has mild exfoliating properties
    – great for problematic skin
    – our unique packaging ensures the product stays fresh and uncontaminated and does not dry out
    – it is chosed to be sold in one of the most prestigious retail chains in Japan, Cosme Kitchen

    • Size: 2×30 ml
    • Made in Estonia
    Ingredient: Wild Peat
  • The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.

    How to use: Massage the scrub onto the skin in circular motions, starting from the feet and moving upwards to the neck. Let it sit for a few minutes and then rinse off. No need to moisturize afterwards.

    Saltshaker Body Scrub comes in a 200 ml PET jar.

    • Size: 200 ml
    • Made in Estonia
    Sodium Chloride (Himaalaja sool), Magnesium Sulfate, *Butyrospermum Parkii Butter, Cocos Nucifera Oil, *Lavandula Angustifolia Flower oil, *Hyssop Ocinalis Decumbens Leaf oil, *Citrus Bergamia Peel oil, Aloe Vera extract. **Limonene, *Linalool. *Organic.
  • This body cream with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize and protect your skin. Baby cream has anti-inflammatory properties and it helps to alleviate redness, flaky and dry skin leaving it soft and hydrated. This body cream is ideal for babies, pregnant women and for those with sensitive skin.

    How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

    • Size: 75ml
    • Made in Estonia
    Organic Butyrospermum Parkii Butter (shea), Organic Cocos Nucifera Oil (coconut), Organic Thebroma Cacao Seed Butter (cocoa), Organic Prunus Armeniaca (apricot) Kernel Oil, Organic Rosa Canina (rosehip) Fruit Oil, Organic Camellina Sativa Seed Oil, Tocopherol (vitamin E).
  • Virgin Goddess is the innocent sisterhood of HOIA’s sparkling body  whip Golden Goddess, or lime-tangerine-scented body balm whipped with carrot oil, which gives the skin a light complexion when applied. Body foam moisturizes the skin deeply, leaving it soft and silky after use. Body foam is rich in unrefined shea butter, coconut fat, cocoa butter, vitamin E and vegetable oils that help prevent and reduce stretch marks, stimulate capillary blood circulation, improve skin elasticity and texture.

    How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    *Butyrospermum Parkii (shea) Butter, *Cocos Nucifera (coconut) Oil, *Theobroma Cacao (cocoa) Butter, Helianthus Annuus Seed (sunower) oil, Rubus Ideaus Seed (raspberry) Oil, Tocopherol (E-vitamin), Dunaliella Salina Extract, Citrus Aurantifolia (lime) Peel Oil, Citrus Reticulatar (tangerine) Peel Oil, Eucalyptus Globulus (eucalypt) Leaf Oil, **Citral, **Geraniol, **Linalool, **Limonene, *From organic farming. **Natural component of essential oil.