This is the first entry in a new series where we answer real questions from dropshipping merchants.

Question: “I wish I could survive just from my toy store. Do people manage to live off one Shopify store, or do they usually run multiple?”

Our Answer: Toy stores—and kids’ products in general—are a solid niche. You can absolutely build a store that works and brings in 6 or 7 figures. Or more.

But first, figure out what’s actually holding your current store back. Is it traffic? Conversions? AOV? Margins? Something else—or all of it? Look into the numbers.

Opening another store won’t solve those problems. If one store isn’t working yet, two will just double your headaches. For most merchants, focus is the answer—not more stores.

Hertwill is a premium dropshipping app for online stores, offering products from independent European and US brands. Start free.