We’re happy to share that Hertwill now includes sunglasses and eyewear from EU brands. You can add them to your store and start selling with fast shipping and reliable fulfillment.

And we’re kicking off this new category with SU.VI Eyewear.

SU.VI Eyewear is a European sunglasses brand focused on clean design, everyday wearability, and responsible production for both men and women. The aesthetic is minimal and modern. Think Scandinavian summer, not loud logos. SU.VI has also launched collections in collaboration with world-class athletes, including WRC world champion Martin Järveoja. The brand sits between cheap fast-fashion sunglasses and expensive designer labels. Customers get solid quality and thoughtful design without paying for a logo.

What should you know about SUVI Eyewear:

• Clean, minimalist design
• Quality frames without designer label pricing
• Collaborations with world-class athletes, including Martin Järveoja
• European brand
• Available for dropshipping only through Hertwill

You can add SU.VI sunglasses to your Shopify or WooCommerce store in just a couple of clicks. Explore SU.VI Eyewear, now available for dropshipping.

Tips for selling sunglasses online

Selling sunglasses online gets easier when the store answers the obvious questions fast.

First, use several clear product photos, including close-ups and at least one image showing the sunglasses on a person. Baymard recommends at least 3 to 5 images per product, because shoppers need enough visual information to judge shape, fit, and style.

Second, include practical product details, not just nice-sounding copy. For sunglasses, that means frame material, lens category, UV protection, and measurements.

Third, make browsing easy once you have more than a few styles. Filters matter. Baymard’s research shows that filtering helps shoppers narrow large product lists into something manageable, and key filters often include price, color, size, and brand.

With sunglasses especially, people want to know how they look, how they fit, and what they’re actually buying. The more clearly your store answers those questions, the easier it gets to sell them.