IGLU Soft Play has been creating premium play sets for toddlers since 2015, turning high-quality polyethylene into durable, easy-to-clean soft play blocks. Handmade in Latvia by a team of over 200 professionals, many of them parents, each piece is designed to support gross motor skills, independence and problem-solving through open-ended play. With over 250,000 products sold worldwide, IGLU helps keep children off screens and engaged in active play. Every product is made in-house by skilled local craftspeople, ensuring the highest quality for your child. Committed to sustainability, IGLU uses recycled materials and has reduced waste by up to 98%. Its play sets meet strict safety standards in the EU, USA, UK and Canada. IGLU has won many awards, including the Red Dot Design Award in 2026, and is one of the bestselling dropshipping brands in the Hertwill catalogue.