This is the second entry in a new series where we answer real questions from dropshipping merchants.

Question: “If I start selling brands from Hertwill, is there enough footage available for different brands to market them organically on Instagram, without running ads right away? Or should I plan to focus more on SEO and email marketing instead?”

Answer: For most brands, we at Hertwill provide a decent amount of content, sometimes even videos, UGC, and reviews. That said, we always recommend creating your own additional content too.

But if you want real traffic, organic social media alone usually won't cut it. Our recommendation is:

• Paid ads (Meta, Google, TikTok — choose at least one)
• Email marketing (Klaviyo is the best)
• Organic social media (Instagram, Facebook, TikTok — choose 1–2)
• SEO (only if you know what you are doing)
• Influencer partnerships (if you have a bigger marketing budget)
  

Hertwill is a premium dropshipping app for online stores, offering products from independent European and US brands. Start free.