Over the last few years, we've built Hertwill to help small online stores sell quality products from European and US brands. We've seen thousands of merchants try to launch on Shopify or WooCommerce—many get stuck building for weeks and never go live. And those who do often end up with stores that just don’t look good.

AI is changing how software gets made, yet most online stores still start on platforms like WordPress, Shopify, or Wix—tools built years ago. They work, but setting up even a simple store can take days, and the result often looks average. Launching a store shouldn’t feel like 2023, let alone 2013.

So we’re building Buildwill.

Shopify gave everyone a platform to build a store.
Buildwill AI gives everyone a store.

With Buildwill, you can launch a real store with high-quality dropshipping products just by chatting with AI. Describe your store, and we’ll handle the rest—design, branding, pages, and pre-loaded Hertwill products worth selling. You can also add your own products or import from other suppliers. From prompt to live store in minutes.

No blank page. No “where do I start?” Just type, and your store appears. You can publish it to Shopify—or soon, to any other major ecommerce platform.

Possible use cases for Buildwill

First-time store builders – Build your first store in minutes without coding or tutorials. Just chat with AI and go live.

Ecom professionals – For those who want to launch new stores fast and with less manual labor. The idea is that you should be able to launch 100 stores per day if you want to.

Brands – For brands that want to launch their first online store, upgrade the current one to a nicer version, or test new markets.

Dropshippers – For those who want to build a beautiful store fast with quality dropshipping products already added.

Agencies and freelancers – For those who build stores for others and want to accelerate their process so they can build stores or first prototypes much faster.

Cloning – You see a nice online store and want to build something similar? Buildwill has a cloning feature, which means it can copy the design of the store you want to clone.

Side businesses – If you want to launch a side business, consider launching an online store. With Buildwill, you can get one up in minutes with products and fulfillment. Like with any side hustle, it’s not free no-effort money—you still need to do the work, but it gives you a head start as you’ll have something live quickly.

Anyone tired of old platforms – If Wix, Shopify, Woo, PrestaShop, and other legacy store builders feel annoying, time-consuming, and just not enjoyable, Buildwill is more intuitive, faster, and has a much better UX. You tell AI what kind of store you want, and it builds it.

AI agents (via MCP) – Buildwill will be accessible through MCP, allowing AI agents to create and launch online stores autonomously. Agents will be able to call Buildwill’s API to design stores, add products, and publish them. No human prompt required.

Content creators and influencers – Quickly launch merch or product stores for your audience. Buildwill handles everything else so you can focus on what you do best.

Internal company stores – Teams can spin up branded internal shops for swag, partner gifts, or limited-run campaign stores in the blink of an eye.

Product manufacturers – Manufacturers can test D2C sales quickly without complex ecommerce builds.

Seasonal pop-ups – Spin up Xmas, Black Friday, or festival stores. Turn them off when the run ends.

Landing-page microstores – One product. One checkout. Built for ads and faster CRO.

Local market tests – Duplicate the store for each country or language. Localize prices, shipping, and content.

Franchise or multi-brand networks – Generate many similar stores that share the same catalog and policies.

Wholesale or B2B portals – Gate pricing, MOQ, and net terms. If you’re a brand and instead of manually taking wholesale orders, set up your own B2B portal quickly.

Clearance and liquidation – Separate outlet store for slow movers without touching the main brand.

Print-on-demand stores – Launch POD stores faster than ever to test different designs quickly.

Digital product stores – Sell digital downloads, courses, templates, or e-books without dealing with shipping or inventory. Buildwill sets up the store, pages, and checkout so you can start selling right away.

Etsy sellers who want their own store. Pretty much every Etsy seller dreams of moving off Etsy at some point. Buildwill makes that easy, including importing their existing Etsy products.

And this is only the start. The end goal is agentic ecommerce. Ecommerce where agents find products, launch, get customers and scale with almost no human effort. AI runs it. Humans may oversee it, but they don’t have to.