Over the last few years, we've built Hertwill to help small online stores sell quality products from European and US brands. We've watched thousands of merchants try to launch on Shopify or WooCommerce—and many get stuck.

AI is changing how software gets made, yet most stores still start on platforms built years ago. They’re decent, but setting up even a simple store can take days or weeks, and the result often looks mediocre. Launching a store shouldn’t feel like 2023. It’s 2025.

So we’re building Buildwill.

With Buildwill, you can launch a real store with high-quality dropshipping products just by chatting with AI. Describe your store and we’ll generate the design, branding, pages, and pre-loaded products worth selling. From prompt to live store in minutes.

No blank page. No “where do I start?” Just type, and your store is built.

Buildwill will be the easiest way to launch an online store in the world. Join the waitlist to be the first to try.