How it works?

Altogether, you are focusing on sales and customer support, and we will take care of everything else. For more questions, feel free to ask us in the chat or write us at
Don’t have an online store yet? We have and limited-time offer where we give away fully operational stores. Apply here.

Pick the products you want to sell from our online product catalog

  • Sign up and access our product catalog with here. All prices are wholesale.
  • All our products are of high quality, and about 80% are even made in Europe - this ensures low return rates and high repurchase rates.
  • All our products are available with fulfillment → we take care of stocking items and shipping out orders.
  • The easiest way to compile a list is to add products you like to your personal Dropshipping list.
  • Products are available in 2 tiers:
    Tier 1 products are available for everyone.
    Tier 2 includes premium products which are available for selected online retailers.

Synchronize automatically those products to your online store.

  • List the synchronized products in your online store and start selling.
  • Shopify plugin is coming soon.
  • Inventory is kept in sync via automatic updates.

Start selling

List the synchronized products in your online store and start selling.

Order fullfilment

Once you have sold the item that we provide. We will receive the order and shipping details via Integrations, and we will take care of order fulfillment, including packaging and shipping. Currently available for Woocommerce.


We provide hassle-free returns solutions so you wouldn’t have to deal with returned items.


What is Hertwill?

Hertwill is a plug-and-play solution for online stores that enables them to sell products of independent European brands. Our solution includes sourcing, warehousing and order fulfillment. We handle all the logistics of getting the products from brands to the online stores' customers, so the stores can focus on marketing and selling the products.

Hertwill is an Estonian startup founded by former employees of Pipedrive, Single.Earth and Omniva, and is backed by one of the most well-known Finnish VCs. You can read more about our story.

What kind of products do you offer?

Currently, we are working with more than 50 independent European brands and manufacturers, but new products are added to our catalog daily. We focus on brands that are still relatively unknown but whose products are of excellent quality. None of the products we provide are available on Amazon or Aliexpress. The main categories we focus on at the moment are clothing, shoes, bags, home decor and jewelry. Our special attention is on sustainable goods - for example, we work with a jewelry brand that is upcycling materials left over from aircraft manufacturing.

Do you offer integrations for online stores?

Our API enables seamless integration with your store, so you don't have to manually insert product information or manage your orders. Currently, we provide plugins for WooCommerce and Shopify.

In which regions is Hertwill available?

Hertwill is available for online stores and brands in the European Union.

How can I start selling Hertwill products in my online store?

It's relatively easy. Sign up and choose products from our catalog, sync them to your online store and start selling.

How much time per week does running an online store as a side business take?

It depends on your area of expertise and ambitions. For example, if you have run an online store before, it might be a couple of hours a week. But if this is your first time and you don't have a digital marketing or e-commerce background, it might be 3-6x more. In general, building an international store requires even more time.

Usually, most work hours are put in at the beginning when trying to get the store up and running. After that, the amount of work usually decreases over time, and ultimately, if you outsource customer support, the store might become a source of passive income. We recommend running the store together with someone as it's more fun, you get things done faster, and you have a higher chance of success.

How much does an online store, on average, make selling products provided by Hertwill?

The average store makes about 40 000€ per year selling our products. The most successful makes about 200 000€, and the least successful has made 400€.