39% of small online stores lack a proper About Us page

At Hertwill, we partner with hundreds of small online stores and have noticed that 39% of these stores lack an ‘About Us’ or ‘Our Story’ page. Yet, analytics […]

Less is often more: Product selection in dropshipping stores

When dropshippers start their own store, they’ve often learned from YouTube dropshipping gurus that you should have a wide selection of products in your store. So, they use […]

Sales Campaign Checklist for Small Online Stores

Sales campaigns are crucial for converting visitors into customers. They not only generate additional revenue and profits but are particularly vital for new stores aiming to attract their […]

6 Thoughts on How to Grow Your Online Store Through Better Messaging

When it comes to dropshipping and running an online store, a lot is said about SEO, paid ads and visuals, but more needs to be discussed about the […]

How to choose a hero image for an online store?

Finding a hero image for you online store might be challenging. Here are some tips how to choose a top-performing hero image: If you already have some brands […]

Favorite podcasts of Hertwill founders

We discussed with Roland Kriibi, Annamari Kenk and Joosep Sibul, Hertwill co-founders, what their favorite podcasts are.