Most brands available for dropshipping through Hertwill are designer brands, each backed by designers who take great pride in their work. Although many products are available to add to your store immediately, some brands require approval before you can start selling their products. When you add a product to your Import List and see the ‘Apply for a Brand’ option, this indicates that the brand requires approval. By pressing this button, you notify the brand of your interest in selling their products. Approvals come in quickly, as long as your store looks nice and trustworthy.
To increase your chances of brand approval, follow these guidelines:
- Ensure Your store is publicly accessible: Your store should be live and open to everyone, not restricted by a password.
- Opt for a custom domain: This can greatly enhance your store’s credibility.
- Present a trustworthy and professional image: Make sure your store clearly communicates what it sells and the value it offers. Steer clear of placeholder texts like ‘Lorem Ipsum’ or non-descriptive store names such as ‘Joosep’s Store’ without proper context.
- Having ‘About Us’ and ‘Contact’ pages is important. Brands want to see who’s behind the store.
- Favicon & Logo: Make sure your store has a favicon and isn’t just using the default Shopify text as a logo.
- Be cautious with product selection: Items from AliExpress might deter some brands from partnering with you.
- Don’t use brand pictures before getting their approval.
In general, don’t stress too much about approvals. Around 60% of requests get approved. As long as your store appears decent and trustworthy—a key factor for your customers too—most brands are likely to approve quickly, with approvals often starting to come in immediately. Additionally, there are many products that don’t require any approval, allowing you to start selling them immediately. Also, regarding product selection, remember: less is often more.
If you’re unsure about your store, you can share its link with us through chat or by emailing hello@hertwill.com. We’ll review it and offer tips for improvement.
