Simple Steps & Big Picture: Launching Your First Online Store

Working with hundreds of online stores, we see that merchants often struggle with prioritization. For example, if your store isn’t live yet or you haven’t made a single […]

39% of small online stores lack a proper About Us page

At Hertwill, we partner with hundreds of small online stores and have noticed that 39% of these stores lack an ‘About Us’ or ‘Our Story’ page. Yet, analytics […]

How to Run Effective Sales Campaigns for Small Online Stores

People love sales, and if executed properly, they can be a powerful tool. Most online stores have run sales campaigns, but it’s rare to see them done right, […]

Google Ads: Practical Tips for Small Online Stores

Google Ads often represents the largest source of revenue for small online stores. Take our shoe store, Saapavabrik, which serves as a testing ground for Hertwill, as an […]

Guide: How to Choose a Niche for Dropshipping?

When starting an online store, a crucial question to consider is the choice of niche. Selecting the right niche is one of the most significant decisions on your […]

6 Thoughts on How to Grow Your Online Store Through Better Messaging

When it comes to dropshipping and running an online store, a lot is said about SEO, paid ads and visuals, but more needs to be discussed about the […]

Rethinking Dropshipping: Building Quality Over Quick Bucks

Dropshipping is in trouble, but we are here to solve it.

A sure way to fail your startup

The data says that startups without their own merch fail 100% of the time.