When it comes to dropshipping and running an online store, much focus is on SEO, paid ads, and visuals, but the messaging behind these elements is just as […]
Product images. Part 1 – Where to start?
Recently, a brand asked me for advice on their product imagery. They’re planning a photoshoot to revamp their product images, which is fantastic! I’m happy to share some […]
Your business should be different
If you are building your online business, it is important to be different. The world doesn’t need another generic design store, shoe store, or bag store. What makes […]
39% of small online stores lack a proper About Us page
At Hertwill, we partner with hundreds of small online stores and have noticed that 39% of these stores lack an ‘About Us’ or ‘Our Story’ page. Yet, analytics […]
Less is often more: Product selection in dropshipping stores
When dropshippers start their own store, they’ve often learned from YouTube dropshipping gurus that you should have a wide selection of products in your store. So, they use […]
Sales Campaign Checklist for Small Online Stores
Sales campaigns are crucial for converting visitors into customers. They not only generate additional revenue and profits but are particularly vital for new stores aiming to attract their […]
How to choose a hero image for an online store?
Finding a hero image for you online store might be challenging. Here are some tips how to choose a top-performing hero image: If you already have some brands […]
Favorite podcasts of Hertwill founders
We discussed with Roland Kriibi, Annamari Kenk and Joosep Sibul, Hertwill co-founders, what their favorite podcasts are.