Hertwill pricing update: what’s changing and when
We’re updating our subscription prices starting 20 May 2025. This change will help us continue building Hertwill, adding features, and expanding our selection of premium EU/US brands — while keeping our model commission-free. Here’s what’s changing:
Plan | Old price | New price (from 20 May) |
Standard (100 products) | €9.99 / €83.88 yr | €19.99 / €155.88 yr |
Pro (500 products) | €19.99 / €155.88 yr | €29.99 / €215.88 yr |
Unlimited | €39.99 / €299.88 yr | €59.99 / €395.88 yr |
Free (5 products) | Free | Free |
Lock in current prices
- If you’re already on a paid Hertwill plan — or choose one before 20 May — you’ll keep the old pricing. No changes, no surprises.
- Not on a paid plan yet? Now’s a good time to start or upgrade — and lock in the lower price before it’s gone.
👉 See plans and choose one now.
Why we’re raising prices
- We’ve added more brands, made fulfilment faster, and shipped new features. We want to keep doing that — just faster and more.
- We don’t take a cut from your sales. Subscriptions are how we keep things running and improving.
- Most similar apps charge between €25 and €70 a month. We’ve just been way too cheap for what we offer.

FAQ
Q: What happens if I’m already on a plan?
You’ll stay on your current price unless you cancel or change plans.
Q: What if I upgrade before 20 May?
You’ll still get the old price for the higher-tier plan.
Q: Will the Free plan change?
Nope — Free stays Free (up to 5 products).