NOEL is a new, durable, no-nonsense urban bag brand from the creators of the legendary Estonian professional-level hiking and mountaineering bags, Matrix Pro. In the category of hiking bags, Matrix Pro is recognized as the absolute world-class standard, even used by Estonia's top mountaineers like Alar Sikk (Mount Everest, among others) and Andras Kaasik (K2, Mount Everest, and more). All NOEL bags are handcrafted in the same studio in Tartu, Estonia by professionals who have experience of decades. All Noel bags come with a 2-year warranty.