Black Friday Cyber Monday (BFCM) is the biggest sales event of the year in ecommerce. Here are some tips to help you maximize sales during this period, whether […]
How to Run Effective Sales Campaigns for Small Online Stores
People love sales, and if executed properly, they can be a powerful tool. Most online stores have run sales campaigns, but it’s rare to see them done right, […]
Product images. Part 1 – Where to start?
Recently, a brand asked me for advice on their product imagery. They’re planning a photoshoot to revamp their product images, which is fantastic! I’m happy to share some […]
Case Study: How We Grew an Online Store from €0 to €300K
In 2023, our own test store for Hertwill, Saapavabrik (Boots Factory in Estonian), a shoe store focused on boots, slippers, sandals, and kids’ shoes for the small Estonian […]
55 Ways to Optimize Product Pages for More Sales
Every sale in your store typically goes through your product pages, making their optimization essential. If your product pages aren’t performing well, your sales are suffering. After reviewing […]
Driving Sales with Facebook Ads: Practical Tips for Store Owners
Facebook ads are a key driver of sales for many online stores. In fact, some Hertwill dropshipping stores are pulling in over €100,000 annually just from Facebook ads. […]
Guide for Online Stores: How to Get Emails for Your Email List
Guide for Online Stores: How to Get Emails for Your Email List What do the most successful online stores have in common? Email is one of their main […]
E-commerce Tip #12: Get Ready for Peak Season
Summer, particularly June, is typically the slowest sales season for retail, with sales sometimes being 5-25 times lower than during peak seasons. For instance, let’s compare the sales […]
Guide: How to Choose a Niche for Dropshipping?
When starting an online store, a crucial question to consider is the choice of niche. Selecting the right niche is one of the most significant decisions on your […]
Simple Steps & Big Picture: Launching Your First Online Store
Working with hundreds of online stores, we see that merchants often struggle with prioritization. For example, if your store isn’t live yet or you haven’t made a single […]