Recently, a brand asked me for advice on their product imagery. They’re planning a photoshoot to revamp their product images, which is fantastic! I’m happy to share some […]
Case Study: How We Grew an Online Store from €0 to €300K
In 2023, our own test store for Hertwill, Saapavabrik (Boots Factory in Estonian), a shoe store focused on boots, slippers, sandals, and kids’ shoes for the small Estonian […]
Guide for Online Stores: How to Get Emails for Your Email List
Guide for Online Stores: How to Get Emails for Your Email List What do the most successful online stores have in common? Email is one of their main […]
E-commerce Tip #12: Get Ready for Peak Season
Summer, particularly June, is typically the slowest sales season for retail, with sales sometimes being 5-25 times lower than during peak seasons. For instance, let’s compare the sales […]
Guide: How to Choose a Niche for Dropshipping?
When starting an online store, a crucial question to consider is the choice of niche. Selecting the right niche is one of the most significant decisions on your […]
55 Ideas on How to Optimize Product Pages for Higher Conversion Rate
Every sale in your store usually goes through your product pages, highlighting their importance. If your product pages aren’t up to par, your sales are significantly negatively impacted, […]
Simple Steps & Big Picture: Launching Your First Online Store
Working with hundreds of online stores, we see that merchants often struggle with prioritization. For example, if your store isn’t live yet or you haven’t made a single […]
Less is often more: Product selection in dropshipping stores
When dropshippers start their own store, they’ve often learned from YouTube dropshipping gurus that you should have a wide selection of products in your store. So, they use […]
Sales Campaign Checklist for Small Online Stores
Sales campaigns are crucial for converting visitors into customers. They not only generate additional revenue and profits but are particularly vital for new stores aiming to attract their […]
How to Run Effective Sales Campaigns for Small Online Stores
People love sales, and if executed properly, they can be a powerful tool. Most online stores have run sales campaigns, but it’s rare to see them done right, […]