When it comes to dropshipping and running an online store, much focus is on SEO, paid ads, and visuals, but the messaging behind these elements is just as […]
How to Run Effective Sales Campaigns for Small Online Stores
People love sales, and if executed properly, they can be a powerful tool. Most online stores have run sales campaigns, but it’s rare to see them done right, […]
Product images. Part 1 – Where to start?
Recently, a brand asked me for advice on their product imagery. They’re planning a photoshoot to revamp their product images, which is fantastic! I’m happy to share some […]
55 Ways to Optimize Product Pages for More Sales
Every sale in your store typically goes through your product pages, making their optimization essential. If your product pages aren’t performing well, your sales are suffering. After reviewing […]
Driving Sales with Facebook Ads: Practical Tips for Store Owners
Facebook ads are a key driver of sales for many online stores. In fact, some Hertwill dropshipping stores are pulling in over €100,000 annually just from Facebook ads. […]
E-commerce Tip #12: Get Ready for Peak Season
Summer, particularly June, is typically the slowest sales season for retail, with sales sometimes being 5-25 times lower than during peak seasons. For instance, let’s compare the sales […]
Guide: How to Choose a Niche for Dropshipping?
When starting an online store, a crucial question to consider is the choice of niche. Selecting the right niche is one of the most significant decisions on your […]
Your business should be different
If you are building your online business, it is important to be different. The world doesn’t need another generic design store, shoe store, or bag store. What makes […]
Simple Steps & Big Picture: Launching Your First Online Store
Working with hundreds of online stores, we see that merchants often struggle with prioritization. For example, if your store isn’t live yet or you haven’t made a single […]
39% of small online stores lack a proper About Us page
At Hertwill, we partner with hundreds of small online stores and have noticed that 39% of these stores lack an ‘About Us’ or ‘Our Story’ page. Yet, analytics […]