When starting an online store, a crucial question to consider is the choice of niche. Selecting the right niche is one of the most significant decisions on your […]
Joosep
Joosep Sibul, the founder of Hertwill, previously served as the head of e-commerce at Rahva Raamat and as the product manager of digital channels at Omniva
Your business should be different
If you are building your online business, it is important to be different. The world doesn’t need another generic design store, shoe store, or bag store. What makes […]
55 Ideas on How to Optimize Product Pages for Higher Conversion Rate
Every sale in your store usually goes through your product pages, highlighting their importance. If your product pages aren’t up to par, your sales are significantly negatively impacted, […]
Simple Steps & Big Picture: Launching Your First Online Store
Working with hundreds of online stores, we see that merchants often struggle with prioritization. For example, if your store isn’t live yet or you haven’t made a single […]
39% of small online stores lack a proper About Us page
At Hertwill, we partner with hundreds of small online stores and have noticed that 39% of these stores lack an ‘About Us’ or ‘Our Story’ page. Yet, analytics […]
Less is often more: Product selection in dropshipping stores
When dropshippers start their own store, they’ve often learned from YouTube dropshipping gurus that you should have a wide selection of products in your store. So, they use […]
Sales Campaign Checklist for Small Online Stores
Sales campaigns are crucial for converting visitors into customers. They not only generate additional revenue and profits but are particularly vital for new stores aiming to attract their […]
7 Thoughts on How to Grow Your Online Store Through Better Messaging
When it comes to dropshipping and running an online store, a lot is said about SEO, paid ads and visuals, but more needs to be discussed about the […]
How to Run Effective Sales Campaigns for Small Online Stores
People love sales, and if executed properly, they can be a powerful tool. Most online stores have run sales campaigns, but it’s rare to see them done right, […]
Google Ads: Practical Tips for Small Online Stores
Google Ads often represents the largest source of revenue for small online stores. Take our shoe store, Saapavabrik, which serves as a testing ground for Hertwill, as an […]