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  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho PANDA is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho RABBIT is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
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  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho FOX is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho DINOSAUR is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho WOLF is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
  • Short-Sleeve Poncho PANDA is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Classic slip-on heeled sandals for women, crafted from genuine leather, featuring two adjustable buckle closures. These versatile sandals are suitable as indoor shoes, work shoes, or for street wear. Made in Estonia by a family-run workshop with nearly 100 years of shoemaking experience.

    • The upper and insole are made from natural leather.
    • The outsole is crafted from flexible and durable polyurethane (PU) that does not mark floors.
    • Heel height: 3.8 cm.
    • Made in Estonia.
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Classic slip-on heeled sandals for women, crafted from genuine leather, featuring two adjustable buckle closures. These versatile sandals are suitable as indoor shoes, work shoes, or for street wear. Made in Estonia by a family-run workshop with nearly 100 years of shoemaking experience.

    • The upper and insole are made from natural leather.
    • The outsole is crafted from flexible and durable polyurethane (PU) that does not mark floors.
    • Heel height: 3.8 cm.
    • Made in Estonia.
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Classic slip-on heeled sandals for women, crafted from genuine leather, featuring two adjustable buckle closures. These versatile sandals are suitable as indoor shoes, work shoes, or for street wear. Made in Estonia by a family-run workshop with nearly 100 years of shoemaking experience.

    • The upper and insole are made from natural leather.
    • The outsole is crafted from flexible and durable polyurethane (PU) that does not mark floors.
    • Heel height: 3.8 cm.
    • Made in Estonia.
  • This product has multiple variants. The options may be chosen on the product page

    Short-Sleeve Poncho KOALA is perfect after every water activity. Designed to be easily pulled over the head, it features a hood and two pockets. The sides are closed to provide better protection against the cold and wind. The poncho features short sleeves, a hood, and convenient pockets. It’s designed to be pulled over the head, eliminating any concern about keeping it closed. The poncho is comfortable for toddlers as it stays nicely in place, and thanks to its spacious cut, it allows the child to move freely.

    Bamboo Terry (90% Bamboo / 10% PE) is an OEKO-TEX certified fabric known for its superb moisture absorption, softness, and suitability for sensitive skin. It’s slightly thinner than cotton terry but drapes well and has antibacterial properties.

    • Hand-made in Estonia
    • OEKO-TEX certified fabric
    • Machine washable at 30°C
    Clear
  • This Mojito-scented body scrub transforms your shower and sauna visits into an aromatic, exfoliating spa ritual.

    The scrub stimulates circulation, cools the skin, helps remove dead skin cells, and leaves the skin pleasantly soft and silky. It includes organic unrefined Nilotica shea butter and coconut oil, which effectively alleviate dry skin and enrich it with vitamins. The fresh scent is provided by essential oils of lime and peppermint.

    How to use: Massage the scrub onto your skin in circular motions, starting from the feet and moving up to the neck. Allow it to act for a few minutes, then rinse off. There is no need to apply lotion afterward. PS! Do not use the scrub before going out in the sun!

    • Size: 200 ml
    • *Sucrose, *Cocos Nucifera Oil, *Butyrospermum Parkii Butter, *Citrus Aurantifolia Peel Oil, *Mentha Piperita Leaf Oil, *Citral, **Limonene, **Linalool. * From Organic Farming. ** Natural component of essential oil.
    • Made in Estonia
  • Strawberry Margarita is an enticing body scrub with the scents of strawberry and lemon, turning your shower into an aromatic, exfoliating spa ritual. This product helps stimulate circulation, cools the skin, removes dead skin cells, and leaves your skin wonderfully soft and silky smooth.

    The scrub contains organic unrefined shea butter and coconut oil, which effectively alleviate dry skin and nourish it with vitamins.

    Enjoy the delightful strawberry and lemon fragrance of this body scrub, a slice of summer—let’s enjoy it together!

    How to use: Massage the scrub onto your skin in circular motions, starting from the feet and moving up to the neck. Allow it to work for a few minutes to enjoy the aromatherapy, then rinse off. There’s no need to moisturize after using this body scrub. PS! Do not use the scrub before going out in the sun.

    • Size: 50 ml
    • *Sucrose, *Cocos Nucifera Oil, *Butyrospermum Parkii Butter, *Citrus Limon Peel Oil, Natural Parfum, Helianthus Annuus Seed oil, Tocopherol, **Limonene, **Linalool. * From Organic Farming. ** Natural component of essential oil.
    • Made in Estonia
  • HOIA Face cream Nordic Glow does not contain water and it takes very little – about 3 times less than a regular face cream! The composition of the face cream is rich, it contains various vitamins, abundantly essential fatty acids, gardenia flower extract, organic shea butter that improves the blood supply to the skin, raspberry seed oil that provides UV protection, carrot oil that improves complexion, broccoli oil with smoothing properties, essential oils with excellent anti-aging and regenerative properties: rose, incense trees, rosemary and lavender. Use the cream as often as your facial skin needs it. The face cream is ideal for boosting the skin of the face, which has been ravaged by winter, wind and storm!

    How to use:Apply a very small amount on the skin and massage until absorbed

    • Size: 50 ml
    • *Butyrosper- mum Parkii butter, Cocos Nucifera oil, *Theobroma Cacao Seed butter, *Pinus Sibirica Seed oil, Helianthus Annuus Seed oil, *Brassica Olearaca Seed oil, *Oxycoccus Palustris Seed Oil, Gardenia Tahitensis Flower extract, Dunaliella Salina Extract, *Helichrysum Italicum Flower oil, *Rosa Alba Flower absolute, *Boswellia Serrata Resin oil, *Lavandula Angustifolia Flower oil, **Linalool, **Limonene, **Citronellol, **Eugenol, **Farnesol, **Geraniol. *Organ
    • Made in Estonia
  •  

    This Hair Serum is one of HOIA’s bestsellers and won a beauty favourite award in 2019.

    It improves the texture of the scalp, improves the condition of the scalp by easing the dryness, irritation and itching. The key component of the hair follicles is black cumin oil, which helps to prevent loss and gray hairs, the antioxidants in it protect the scalp and hair from the harmful effects of the environment.

    The hair serum is carefully selected as a complex of herbal oils and essential oils intended for use on the scalp and on the skin. The hair follicle stimulates hair growth, softening, smoothing, nourishes them with essential fatty acids and helps restore natural hair shine and gloss. The hair serum improves the texture of the scalp, improves the condition of the scalp by easing the dryness, irritation and itching. The key component of the hair follicles is black cumin oil, which helps to prevent loss and gray hairs, the antioxidants in it protect the scalp and hair from the harmful effects of the environment.

    How to use: Apply serum to scalp and hair roots, massage the scalp for 5 min and hold the serum for 20min, then wash out with shampoo, if necessary use conditioner. To restore hair growth, use the product 2-3 times a week. The hair serum can also be used to make a mask for hair ends, or to add a few drops to a conventional toothbrush or to a hair balm.

    • Size: 50 ml
    • Ingredients: *Nigella Sativa Seed Oil, *Brassica Oleracea Italica Seed Oil, *Argania Spinosa Kernel Oil, *Sesamum Indicum Seed Oil, *Rosmarinus Officinalis Leaf oil, *Mentha Piperita oil, Piper Nigrum Fruit Oil, **Limonene, **Linalool. *From organic farming. **Natural component of essential oil.
    • Made in Estonia
  • - 12 % Off
    This product has multiple variants. The options may be chosen on the product page

    Introducing the classic slide-in sandal model, now featuring an updated version with a softer sole for an even more comfortable wearing experience. Suitable for indoor use – work, home, school – as well as outdoor wear. Märt Version 2 sandals are made in southern Estonia by a small family company that has been crafting exceptional shoes since 1927. They embrace slow fashion by utilizing natural, high-quality materials and creating versatile, long-lasting styles, ensuring your sandals serve you for years.

    • The upper and insole are made of natural leather.
    • The upper features two adjustable buckle closures.
    • The insole is anatomically supportive of the foot, covered with suede, and softer.
    • The outsole is made from flexible and durable polyurethane (PU), which does not mark floors.
    • Made in Estonia.

     

  • - 8 % Off
    This product has multiple variants. The options may be chosen on the product page

    Light slip on leather sandals with two adjustable velcro straps. Suitable for indoors, home, work, school and outdoors. The sandals are made in Estonia by a family workshop that has been making shoes for almost 100 years.

    • Upper and insole from natural leather.
    • The insole is from antibacterial textile.
    • The upper has two adjustable velcro straps.
    • The outsole is made of springy and durable polyurethane (PU), which does not leave marks on the floor.
    • Manufacturer: OmaKing
    • Where It’s Made: Estonia, Europe
    • Shipping: 3-8 workdays

     

  • - 8 % Off
    This product has multiple variants. The options may be chosen on the product page

    TOKU Berlin sandals are designed by Kristiina Nurk and are handmade in Estonia. The sandals have leather upper and soft lycra lining. The insole is ergonomic, covered with soft latex leather and the outsole is made of light EVA rubber.

    All TOKU shoes are handmade in southern Estonia by a small family company that has made great shoes since 1927. They practice slow fashion by using natural, high-quality materials and creating versatile, long-lasting styles, ensuring your sandals serve you for years. The Jury at the Estonian Design Awards has described TOKU brand as The New Estonian Classic.

    • Leather upper 
    • Soft lycra lining 
    • The insole is ergonomic, made of latex covered with soft leather 
    • The outsole is made of light EVA rubber
    • Manufacturer: TOKU
    • Where It’s Made: Estonia, Europe

    Shipping within the EU: 4-8 workdays. Shipping within the Baltics and Finland: 2-5 workdays.

  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Liiva sandals are lightweight, sporty-looking leather sandals for women and youth. The sandals are made in Estonia by a family workshop that has been making shoes for almost 100 years.

    • Made with natural leather uppers.
    • Equipped with a highly durable microfiber insole.
    • The insole is designed with arch support, which helps reduce foot fatigue even after long periods of standing.
    • The outsole is made of lightweight, flexible, and non-marking polyurethane material.
    • The sandals feature three Velcro straps that can be adjusted to fit the width of the foot.
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Liiva sandals are lightweight, sporty-looking leather sandals for women and youth. The sandals are made in Estonia by a family workshop that has been making shoes for almost 100 years.

    • Made with natural leather uppers.
    • Equipped with a highly durable microfiber insole.
    • The insole is designed with arch support, which helps reduce foot fatigue even after long periods of standing.
    • The outsole is made of lightweight, flexible, and non-marking polyurethane material.
    • The sandals feature three Velcro straps that can be adjusted to fit the width of the foot.
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Liiva sandals are lightweight, sporty-looking leather sandals for women and youth. The sandals are made in Estonia by a family workshop that has been making shoes for almost 100 years.

    • Made with natural leather uppers.
    • Equipped with a highly durable microfiber insole.
    • The insole is designed with arch support, which reduces foot fatigue even after long periods of standing.
    • The outsole is made of lightweight, flexible, and non-marking polyurethane material.
    • The sandals feature three Velcro straps that can be adjusted to fit the foot.
  • - 10 % Off
    This product has multiple variants. The options may be chosen on the product page

    Liiva sandals are lightweight, sporty-looking leather sandals for women and youth. The sandals are made in Estonia by a family workshop that has been making shoes for almost 100 years.

    • Made with natural leather uppers.
    • Equipped with a highly durable microfiber insole.
    • The insole is designed with arch support, which reduces foot fatigue even after long periods of standing.
    • The outsole is made of lightweight, flexible, and non-marking polyurethane material.
    • The sandals feature three Velcro straps that can be adjusted to fit the foot.
  • - 8 % Off
    This product has multiple variants. The options may be chosen on the product page

    Meeliku Grey slides are straightforward, durable natural nubuck leather sandals for women designed to last for years. They feature adjustable buckle straps and a newly improved outsole for the best walking experience. These sandals are crafted in Europe by a small family-owned company that has been producing exceptional footwear since 1927. They are committed to slow fashion, utilizing natural, high-quality materials to create versatile, long-lasting styles, ensuring these sandals will serve you well for many years. Suitable for indoor use — at work, home, or school — as well as for outdoor wear.

    • The sandals have a nubuck leather upper and a natural leather insole.
    • There are two adjustable buckle closures on the upper.
    • The insole is anatomically designed to support the foot.
    • The outsole is made from flexible and durable polyurethane, which does not mark floors.
    • Made in: Estonia, Europe
  • This product has multiple variants. The options may be chosen on the product page

    Meeliku Pink slides are straightforward, durable natural leather sandals for women designed to last for years. They feature adjustable buckle straps and a newly improved outsole for the best walking experience. These sandals are crafted in Europe by a small family-owned company that has been producing exceptional footwear since 1927. They are committed to slow fashion, utilizing natural, high-quality materials to create versatile, long-lasting styles, ensuring these sandals will serve you well for many years. Suitable for indoor use — at work, home, or school — as well as for outdoor wear.

    • The sandals have a nubuck leather upper and a natural leather insole.
    • There are two adjustable buckle closures on the upper.
    • The insole is anatomically designed to support the foot.
    • The outsole is made from flexible and durable polyurethane, which does not mark floors.
    • Made in: Estonia, Europe
  • - 7 % Off
    This product has multiple variants. The options may be chosen on the product page

    ENG: Lauri’s are handmade, sporty, and highly durable sandal models made from natural leather. The sandals are handmade in Estonia.

    • Natural leather upper and insole.
    • Antibacterial lining.
    • The soles are designed with a wide and comfortable slat.
    • A special latex filling ensures a soft insole.
    • The sandals have three adjustable straps with Velcro closures – two on top and one behind the heel.
    • The soles are cast from the finest polyurethane.
    • The upper and sole are hand-stitched together.
    • A highly durable model, therefore ideally suitable for example as hiking footwear.
    • Where It’s Made: Estonia, Europe
    • Shipping: 4-8 workdays
  • This product has multiple variants. The options may be chosen on the product page

    Lauri’s are handmade, sporty, and highly durable sandal models made from natural leather. The sandals are handmade in Estonia.

    • Natural leather upper and insole.
    • Antibacterial lining.
    • The soles are designed with a wide and comfortable slat.
    • A special latex filling ensures a soft insole.
    • The sandals feature three adjustable velcro straps – two on the top and one behind the heel.
    • The soles are molded from the best polyurethane.
    • The upper and sole are connected by hand.
    • A very durable model, thus perfect for hiking.
    • Manufacturer: OmaKing
    • Where It’s Made: Estonia, Europe
    • Shipping: 4-8 workdays

     

  • A bag for essential medical supplies and equipment. Specially developed for combat medics. The larger of the two main compartments is accessible from three sides with zippers, allowing for easy visibility and access to the entire contents of the bag. Inside the bag, there are textile pockets with zipper closures and a rubberized base with elastic loops for securing fragile equipment.

    • Made from durable Cordura 770dtex
    • Color: Military Green
    • Dimensions: 50 cm x 31 cm x 7 cm
    • Manufacturer Standards: ISO 9001:2015
    • Designed and produced in Estonia

     

  • This product has multiple variants. The options may be chosen on the product page

    Kuutsid are unique and incredibly comfortable shoes that are handmade in Estonia. Drawing inspiration from the simplicity and nature-friendliness of the iconic OmaKing slippers, Kuutsid aims to extend this comfort to the urban environment. Each shoe features a genuine leather upper and an ergonomically designed latex insole, sheathed in leather for additional comfort. The outsole is crafted from lightweight EVA rubber to ensure lightness in every step.

    All OmaKing shoes are handmade in southern Estonia by a small family company that has made great shoes since 1927. They practice slow fashion by using natural, high-quality materials and creating versatile, long-lasting styles, ensuring your shoes serve you for years. 

    • Leather upper 
    • The insole is ergonomic, made of soft latex covered with leather 
    • The outsole is made of light EVA rubber
    • Manufacturer: OmaKing
    • Where It’s Made: Estonia, Europe

    Shipping within the EU: 4-8 workdays. Shipping within the Baltics and Finland: 2-5 workdays.

  • The Galvi-Linda XXL sized Travel Bag 114 is made from durable Polyester and has a capacity of 145 liters. The travel bag has two pockets on both ends, each closable with a zipper, with a depth of 14 cm. On the outside, there is one pocket, measuring 35 x 28 cm, which closes with a zipper and has a transparent window for placing a name tag, business card, or similar items.

    The bag can be carried in three ways – horizontally by hand, over the shoulder, or on the shoulders as a backpack. The length of the handle is adjustable according to the wearer’s needs.

    The shoulder straps are padded and also adjustable in length. The bottom is reinforced with a PVC base.

    • Made from durable Polyester
    • Color: Black
    • Dimensions: 93 cm x 37 cm x 43 cm
    • Capacity: 145 l
    • Manufacturer Standards: ISO 9001:2015
    • Designed and produced in Estonia

     

  • - 25 % Off
    This product has multiple variants. The options may be chosen on the product page

    The handmade rings of the Tower are jingling and crinkling, and stacking them on top of each other is a delightful game.

    Physiotherapist Maarja Säde recommends: The Karloova Tower is designed to develop your child’s manual dexterity and logical thinking. The patterned color palette aids in the development of your child’s vision. The crinkling and jingling rings stimulate your child’s auditory development. The toy’s smaller rings can also be used for gripping exercises and independent play.

    Dimensions: 20 x 16 cm. . There are 5 rings in total. The central part is a sturdy tower where the rings can be stacked. Three of the tower’s rings jingle and two crinkle.

    Additional Information:

    • Colors: blue or pink
    • Dimensions: 20 x 16 cm, the largest ring has a diameter of 16 cm and the smallest 10 cm
    • There are 5 rings in total. The central part is a sturdy tower where the rings can be stacked.
    • Three of the tower’s rings jingle and two crinkle.
    • Materials: Made of ecological cotton, and the stars are made from cotton fabric leftovers from the garment industry. The product carries the European Union’s CE conformity marking.
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  • - 11 % Off
    This product has multiple variants. The options may be chosen on the product page

    Textile baby toy “Magic Wand” by Karloova fulfills all the wishes of the Little Prince and Little Princess. It can even change the world!

    Physiotherapist Maarja Säde recommends:

    The Magic Wand’s slender handle and lightness make the toy easily graspable for your baby, thereby stimulating the development of their fine motor skills and eye-hand coordination. The sound of the toy (jingling) stimulates the development of your child’s hearing. The Magic Wand is a great toy for babies who are just practicing grasping. Since the toy is very light, it does not cause injury to the baby in case of uncoordinated movements.

    Handmade comfort blanket has a grabbing hoop and it is a marvellous first toy for the baby as it offers versatile and fun ways to engage. 
    The Comfort blanket uses different textures in order to stimulate Your baby’s tactile (touch) sense development. The loops and chewing hoop of the sensory blanket develop your child’s fine motor skills and eye-hand-mouth coordination.

    Additional information:

    • Products are suitable for baby from birth
    • Products meet the requirements of European Union’s CE-stamp
    • Measurements of the package: 18,5 x 18,5 cm
    • Measurements of Comfort blanket: 28 x 28 cm
    • Measurements of Flag: 9 x 15 cm
    • Fabric: Ecologic cotton with GOTS certificate, smaller details are the surplus of clothing industry’s cotton
    • Wooden ring (the teether) is handmade in Estonia. It has been sanded several times, and brushed up with a baby friendly Osmo sealant that is approved in EU for chewing.
    • Handmade in Estonia
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