Simple Guide to Driving Traffic to Your Online Store

• You can start driving traffic in just 15 minutes (faster is better).

• Platforms: Meta/Facebook, Google, TikTok, Reddit.

• Choose two platforms, and at least one should be Meta.

• Set your objective to sales or, even better, ROAS (return on ad spend).

• Platforms: Facebook, Instagram, TikTok.

• Pick 1-2 platforms and focus on doing them well.

• Test different types of content like UGC, videos, giveaways, jokes, reviews, or movie references to find what works best. Try bold stuff and don’t be generic (most are)!

• Start collecting emails right away (use Klaviyo, Shopify Email, etc.).

• Pop-ups with real value work best—offer at least 10% off or free shipping.

• Set up a welcome flow that includes a discount code.

• Send at least one newsletter per week.

• Only invest time in SEO if you know what you’re doing. Otherwise, skip it at the start—except for making sure you have proper titles and meta descriptions for your most important pages (e.g., front page, category pages).

• Find forums, Facebook groups, subreddits, or Discord channels where your target customers spend time. Example: If you sell outdoor gear, join hiking forums. If you sell children’s products, find groups for parents.

• Find 1-2 micro-influencers whose followers match your ideal customer profile.

• Offer a 3-6 month deal with free products or store credit.

• Provide them with a discount code to share and also ask for permission to use their content on your own channels.

These strategies may not scale, but they might help. Most importantly, they’re usually cost-efficient and fun to do. Here are some examples:

• Stickers on street poles or in local hotspots.

• Handing out flyers.

• Putting up posters.

• Leaving branded umbrellas at cafes (a bit extreme, but one store did this).

• Trying to get featured in local media (e.g., podcasts, radio shows, newspapers, or TV shows).

• Setting public computers (e.g., in libraries or Apple Stores) to display your store’s homepage.

• If you’re not experienced or have a small budget, don’t target the whole world or all of Europe.

• Choose one market, like a specific country or even a city, and focus your efforts there.

• Try different (bold) ideas and be unique, whether it’s for ads, emails, or social media. It’s hard to sell awesome products with mediocre copy and content.

And use Google Analytics to understand which channels work best. And if you’re wondering why there’s an image of pizza, Coke, and the ocean in the Dominican Republic—it’s because this is how it feels when you’ve got traffic channels properly working for your online store. 🍕🥤🌊