Sumilayi

Soft and silky hair with plant-based products!

Finnish developer and manufacturer of hair products specializing in curly hair. Simulayi started manufacturing their first highly popular product, Sumilayi Leave-in hair conditioner, in 2017.

Simulayi has worked hard to get quality ingredients into the product range that work best for curly hair. They constantly research the ingredients  and update the information according to the latest research results.

The products are focusing on moisturising curly hair and maintaining well-being; that’s why we use the best moisturisers from nature in our products, such as a avocado oil, shea butter, aloe vera juice and a grape seed oil.

The oils used in the products are 100% natural, our other products have plant-based synthetic raw materials combined with organic raw materials. This is so that our products are as effective as possible – certain ingredients are made cleaner, more uniform and safer using synthetic methods.

To guarantee shelf life, the most researched and proven preservatives are used. Sumilayi do not use mineral oils, harsh chemicals, sulfates or silicones in the products.

– Vegan raw materials, not tested on animals.

– Curly Girl method approved products.

– Functional science and naturalness combined to achieve the best result.

– Sumilayi is a Finnish family business. Products are made in Espoo, Kivenlahti.

– The raw materials of our products are 90-100% of natural origin. 2-10% of the product may contain synthetic ingredients that improve the product’s quality and shelf life.

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    • Sweet Rosemary Balancing Scalp Oil is designed to balance and soothe an irritated scalp. This 100% natural oil blend provides effective relief for an itchy, irritated and flaky scalp, giving a soothing sensation.

      • Soothes irritated and itchy scalp
      • Helps reduce dandruff
      • Balances and cares for the scalp
      • Vegan and not tested on animals
      • 100% natural oil blend
      • Made according to the Curly Girl Method, i.e. Curly Girl Method Approved
      Caprylic/Capric Triglyceride, Simmonds, Chinensis (Jojoba) Seed Oil, Azadirachta indica (Neem) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Rosmarinus officinalis (Rosemary) flower oil, Mentha Piperita (Peppermint) Oil, Lavandula(Lavander) Angustifolia Oil
    • My Beautiful Zen Curls Shampoo is a fragrance-free, hydrating and gentle shampoo. It is specially designed for dry and damaged hair, offering deep hydration and gentle care without added fragrances.

      • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
      • Silicone-free and sulfate-free: The shampoo is formulated according to the curly method.
      • Vegan: Does not contain ingredients of animal origin, not tested on animals.
      • Natural: 98.5% of the ingredients are of natural origin.
      • The shampoo contains ingredients that deeply moisturize and care for your scalp, such as saccharide isomerate, as well as cucumber, ivy and arnica extracts.
      Aqua, Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Acacia Senegal gum, Xanthan gum, Saccharide isomerate, Glycerin, Sodium benzoate, Lactic acid, Potassium sorbate, Citric acid, Sodium citrate, Hedera helix(Ivy) extract, Arnica Montana flower extract , Sambucus nigra flower extract, Malva sylvestris flower extract, Tilia platyphyllos flower extract, Cucumis sativus fruit, Parietaria officinalis extract.
    • My Beautiful Zen Curls Conditioner is a caring and gentle fragrance-free conditioner that moisturizes and makes it easier to detangle your hair. This conditioner is suitable for all hair types, it supports your hair’s natural elasticity and reduces split ends.

      Winner in the “99% Natural Hair Care Product” category of the Nordic Natural Beauty 2023 Awards

      • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
      • Moisturizing: Binds moisture to the hair, improving its moisture balance.
      • Easy to figure out: Makes hair more manageable and reduces split ends.
      • Silicone-free and sulfate-free: A product formulated according to the Curly Method.
      • Light composition: Does not flatten hair, but leaves it airy and soft.
      • Vegan: Does not contain ingredients of animal origin, not tested on animals.
      • Natural: 98.7% of the ingredients are of natural origin.
      Aqua, Betaine*, Cetearyl alcohol, Distearoylethyl dimonium chloride, Glycerin, Panthenol, Sodium benzoate, Potassium sorbate, Cucumis sativus
      (Cucumber) fruit extract, Hedera helix extract(Ivy), Arnica Montana (Arnica) flower extract, Sambucus nigra (Elder) flower extract, Malva sylvestris (Mallow) flower extract, Tilia platyphyllos flower extract, Parietaria officinalis(Pellitory) extract, Lactic acid.
      *Natural
    • The perfect shampoo for curly hair!

      Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.

      Ooh So Soft Curls Shampoo won the “Best Product For Curly Hair” category at the Universal Beauty Awards 2024.

      • Gentle Cleansing: The sulfate-free formula ensures that your hair doesn’t lose its essential natural oils, so it stays glowing and vibrant.
      • Deep moisturizing for curly hair: Contains Aloe Vera, which deeply moisturizes hair, making it soft and shiny.
      • Separation and control of curls: The pea protein in the shampoo helps to separate curls and reduce frizz, emphasizing their natural shape.
      • Natural ingredients: Full of natural and nourishing ingredients for curl care , composition over 90% natural ingredients.
      • Lovely scent: A fresh and pleasant citrus scent that leaves your hair smelling lovely all day
      • Vegan and not tested on animals
      Aqua(Water), Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Cetrimonium chloride, Acacia Senegal gum, Xanthan gum, Citrus aurantium dulcis (Orange) Peel oil, Tocopheryl acetate(Vitamin E), Sodium benzoate, Lactic acid, Potassium sorbate, Helianthus annuus(Sunflower) seed oil, Vaccinium myrtillus(Bilberry) fruit/leaf extract, Hydrolyzed vegetable protein, Hydrolyzed pea protein, Mentha piperita(Peppermint) oil, Saccharum officinarum(Sugar cane) extract, Citrus aurantium dulcis(Orange) flower extract, Citrus limon (Lemon) fruit extract, Acer saccharum(Sugar Maple) extract, *d-Limonene.*natural component of essential oils.
    • Effectively moisturizing conditioner for curly hair!

      Ooh So Soft Curls Hydrating Conditioner is specially formulated for the needs of curly, wavy and dry hair. This hydrating conditioner increases hair elasticity and shine, and prevents hair breakage and split ends.

      • Moisturizing: Aloe Vera and Shea butter deeply moisturize hair, making it soft and shiny.
      • Hair strengthening: The Panthenol contained in the conditioner prevents hair breakage and split ends.
      • Shine and protection: Sunflower seed oil and grape seed oil add shine and protect the hair.
      • Silky finish without silicones: Achieve smooth and soft hair without silicones and mineral oils.
      • Natural and nourishing ingredients: Contains more than 90% natural ingredients that support hair well-being.
      • Made according to the curly method.
      • Vegan and not tested on animals
      Aqua (Water), Butyrospermum parkii (Shea) Butter, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate (Detangling Agent derived from rapeseed oil), Vitis vinifera (Grape) seed oil, Cetyl alcohol, PEG-40 hydrogenated castor oil, Phenoxyethanol, Guar hydroxypropyltrimonium chloride (conditioning agents), Cetrimoniumchloride (emulsifying agents), Caprylic/ capric triglyceride, Panthenol(Provitamin B5), Aloe barbadensis leaf juice, Butylene glycol, Helianthus annuus (Sunflower) seed oil, Tocopherol, Citrus aurantium Dulcis (Orange) Peel oil expressed, Citric acid, Vaccinium myrtillus
      (Bilberry) fruit/leaf extract, Ethylhexylglycerin, Lavandula (Lavander)
      Angustifolia oil, Saccharum officinarum (Sugar Cane) Extract, Citrus aurantium Dulcis (Orange) fruit extract, Citrus limon (Lemon) fruit extract, Acer saccharum (Sugar Maple) extract, Sodium benzoate, Potassium sorbate, *Limonene, *Linalool.*natural component of essential oils
    • The lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.

      Sumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the “Best Product For Curly Hair” category.

      • According to the curly method: Made according to the Curly Girl method
      • Frizz control and shine: Linseed extract keeps curls shiny and frizz-free.
      • Light composition: The gel gives the curls a highlighted and flexible shape without a heavy feeling.
      • Moisturizing and holding properties: Effectively removes frizz and reduces tangles, leaving hair smooth.
      • Vegan and not tested on animals: Does not contain ingredients of animal origin and the product has not been tested on animals.

      Usage: Apply Sumilayi Frizz Control Curly gel to clean and wet/damp hair as the last step in your hair care routine. Apply the gel evenly to your hair, squeeze a little at the end. Let your hair dry completely. Air dry naturally or if you are in a hurry, blow dry using a diffuser. Remove “gel cast”, i.e. the hard crust formed on the surface of the curls, by squeezing if necessary. Enjoy the result!
      Note: The amount of gel used varies depending on the hair type, the right amount is best found by testing.

      Aqua, Maltodextrin/VP copolymer, Propanediol, Glycerin, Linum usitatissimum seed extract, Polyacrylate crosspolymer, Aloe barbadensis leaf juice, Polyquaternium, Phenoxyethanol, Helianthus annuus seed oil, Citrus aurantium dulcis Peel oil, PEG-40 hydrogenated castor oil, Tetrasodium glutamate diacetate, Bambusa vulgaris extract, Ethylhexylglycerin, Citric acid, Tocopherol, Citrus aurantium bergamia Peel oil, Sodium benzoate, Potassium sorbate, Limonene*, Linalol*.
      *a natural component of essential oils
    • Active Care Detangling spray is an effective solution for detanling the hair of the whole family. This spray is designed to make hair easier to handle, leaving it soft and easy to comb. It is the perfect choice for everyday use for all ages and is suitable for curly, wavy, straight hair and beard.Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.

      • Clearing tangles: Facilitates and speeds up clearing tangles.
      • Moisturizing and nourishing: Contains flaxseed extract, which keeps hair healthy and moisturized.
      • According to the Curly Method: Made according to the Curly Girl method, but also works great for straight hair.
      • Natural cosmetics: Formulated according to the standards of natural cosmetics.
      • Vegan, gluten-free and not tested on animals.
      • This detangling spray is perfect for anyone looking for a product to detangle their hair.
      • An ideal choice for both curly, wavy and straight hair.
      • Perfect for detangling children’s hair, making hair care more effortless.
      • It is also perfectly suited for clearing and caring for the beard.
      • A gentle choice for the whole family, for every day.

      Shake before use. Use on dry or damp hair. Work through the hair section by section. Spray the clarifying spray on the section of hair you are clarifying. Detangle the hair as needed with your fingers, a brush or a comb. No need to rinse off.

      Ingredients: Aqua, Betaine, Bis-(Isostearoyl/oleoyl isopropyl) dimonium methosulfate, Distearoylethyl Dimonium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Glycerin, Cetearyl alcohol, Sodium benzoate, Potassium sorbate, Tocopheryl acetate, Lactic Acid, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil.
    • Sumilayi Active Care Nourishing Conditioner is formulated to hydrate and nourish your hair daily. This conditioner makes hair and beard soft and easy to handle. The light, oil-free formula leaves the hair airy. The conditioner is perfect for curly, wavy and straight hair.

      • Nourishing and moisturizing: Contains flaxseed and rosemary extract, which together nourish the hair and make it wonderfully soft and flexible.
      • Facilitates hair processing: Helps untangle hair, making it easy to handle and soft.
      • For everyday use: Suitable for everyday use for all ages and all hair types.
      • Light formula: Oil-free formula leaves hair light and airy without feeling heavy.
      • According to the curl method: Perfect choice for curly and wavy hair.
      • The product is vegan and gluten-free and has not been tested on animals.
      • More than 90% natural ingredients.
      • For all hair types: Perfect for curly, wavy and straight hair.
      • For beard care: Also excellent for moisturizing the beard.
      • For the whole family: Active Care conditioner is suitable for use by the whole family.
      Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.
    • Sumilayi Active Care Nourishing Shampoo gently cleans your hair. Awarded at the Universal Beauty Awards 2024 in the “Best Nourishing Shampoo” category, this shampoo nourishes your hair to add shine. It is suitable for everyday use on curly, wavy, straight hair and beard.

      • Gentle and nourishing: Cleans hair effectively and gently. Flax seed extract nourishes the hair and real grape vine extract cares for the scalp.
      • Suitable for everyday use.
      • According to the curl method: The perfect choice for curly, wavy and straight hair and beards.
      • Natural composition: Formulated without sulfates and silicones.
      • UV protection: Protects hair from the sun’s harmful rays.
      • Vegan, gluten-free and not tested on animals.
      Ingredients: Aqua, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Glycerin, Polyacrylate crosspolymer-6, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera (Grape) seed extract, Benzyl Alcohol, Ethylhexylglycerin, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Tetrasodium Glutamate Diacetate, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil, Tocopheryl acetate
    • A multipurpose leave-in conditioner for dry, easily tangled and damaged hair!

      Sumilayi leave-in conditioner offers hair intensive moisture and protection, making it soft and shiny. This conditioner makes hair soft, silky and easy to manage. It helps reduce tangles and adds shine, leaving hair feeling healthy and strong. The innovative composition enables the product to be used in three different ways: as a leave-in conditioner, a traditional conditioner or a deeply moisturizing hair mask.

      • Intensive moisturizing: Moisturizes the hair effectively and makes it soft and easy to comb.
      • Nutrition: Shea butter and avocado oil contain rich nourishing ingredients, providing deep hydration.
      • Calming effect: Lavender oil soothes the scalp, increasing the well-being of the hair.
      • Versatile use: You can use the product as a leave-in conditioner, a regular conditioner or an effective hair mask.
      • Natural ingredients: More than 90% natural ingredients that support hair health.
      • The perfect choice for dry and damaged hair that needs additional moisture and easier hair processing.
      • Ideal for those who want naturally beautiful and well-maintained hair.

      Use on dry or towel-dried hair. Apply a small amount to the length of the hair, especially to the dry ends. Comb the hair carefully. You can also use the conditioner as a mask or conditioner.

      Ingredients: Ingredients: Aqua, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl alcohol, Glycerin, Phenoxyethanol, Panthenol, Ricinus Communis (Castor) Seed Oil, Tocopherol(Vitamin E), Persea Gratissima(Avocado) Oil, Mentha Piperita ( Peppermint) Oil, Lavandula angustifolia (Lavender) Oil, Ethylhexyglycerin Limonene*, Linalool*
      *natural component of essential oils.
    • The hair-strengthening protein mask is designed to provide effective treatment for every hair type. Jojoba oil, hydrolyzed pea protein and mango butter guarantee that your hair gets the moisture and strength it needs. Try this hair mask and give your hair new vitality and shine! The light texture of the hair mask is easy to apply and is perfect for all hair types.

      • According to the Curly Method: Formulated according to the Curly Girl method
      • Hydrolyzed pea protein helps to restore the hair’s natural shape, giving it structure and durability. Your hair feels more elastic and easier to handle.
      • Mango butter brings moisture to the hair, making it soft and easy to manage. This means that you do not need a separate moisturizing treatment after the protein treatment.
      • The scent is a sweet orange that leaves the hair smelling fresh.
      • Strengthens and strengthens: The protein mask helps your hair to return to its natural shape.
      • Moisturizes and cares: Mango butter and jojoba oil moisturize hair effectively and reduce frizziness.
      • Easy to apply: The light composition makes using the product effortless.
      • Fresh scent: Sweet orange leaves a pleasant scent in the hair

      Jojoba Oil & Pea Protein Strengthening Mask is the perfect choice when you want to effectively strengthen and moisturize your hair with one product.

      When do I need protein therapy?

      • High porosity hair benefits from regular protein treatment.
      • Normal porous hair is refreshed with occasional protein treatments.
      • Overly moisturized hair is in dire need of protein.
      • Great for Nordic hair type!
      • If your hair is thin, slippery and easily flat, a protein mask can gives your hair much needed structure. This type of hair can also be easy to tangle, especially if the hair is moisturized too much. In this case, the protein mask also helps with hair tangles.
      • If your hair feels too soft and doesn’t keep its shape, your hair probably needs protein
      • If your hair is overprocessed and damaged, e.g. from dyeing, heat, sunlight, excessive hair brushing, a protein mask can be a good help along with moisturizing.
      Ingredients: Aqua, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate, Simmondsia Chinensis seed oil, Quaternium-87, Mangifera indica seed butter, Tocopheryl Acetate, Citrus aurantium Dulcis Peel oil, Guar hydroxypropyltrimonium chloride, Hydrolyzed vegetable protein **, Hydrolyzed pea protein, Sodium benzoate, Potassium sorbate, Lavandula angustifolia oil, Lactic acid, *d-Limonene, *Linalol.
      *natural component of essential oils **Gluten-free, does not contain wheat. The protein is derived from peas and potatoes.