Brand Verifications

Hertwill offers a wide range of products that you can add to your store instantly – you can find them here. However, some premium brands require approval before you can sell their products.

Here’s how the brand verification process works

1. Apply for Access

If a product requires brand approval, you’ll see an "Apply" button next to it in the Import List. Click it and submit your request.

2. Wait for Review

Brands review applications based on factors like your store’s niche, appearance, and trustworthiness. This usually takes 0-3 business days.

3. Get Approved

Approved? You’ll get a notification and can start selling the brand’s products right away. Rejected? The brand isn’t a fit for your store at this time, but you can still sell other products on Hertwill. You can also reapply later.

How to increase your chances of approval

✅ Your store should be live and accessible – no password restrictions.

✅ Use a custom domain – it makes your store look more legitimate.

✅ Look professional – your homepage should be clean and simple with a clear hero image. A white background usually makes your store look more professional. Avoid placeholder texts like “Lorem Ipsum” or AI-generated fluffy generic text. At first glance, it should be clear what your store is about.

✅ Include an 'About Us' and 'Contact' page – brands, like your customers, want to know who’s behind the store.

✅ Set up a favicon and a real logo – don’t just use the default Shopify text.

✅ Be mindful of your product selection – stores full of AliExpress items might not get approved.

✅ Don’t use brand images before approval – wait until you’re verified.

That’s it. It might feel like a hassle, but it’s how we ensure high-quality partnerships with great brands. Don’t worry—most brand requests get approved.

If you’re unsure about your store, share your link with us via chat or email at hello@hertwill.com, and we’ll review it with tips for improvement.