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  • This product has multiple variants. The options may be chosen on the product page

    Soft and breathable T-shirt made from the highest quality cotton jersey.

    • Material: 95% cotton 5% elastane (210 g/m2)
    • Regular-fit
    • Machine washable
    • Made in EU
    • Stretchy and skin-friendly material (Oeko-Tex Standard 100 certification)

    Shipping: up to 2 weeks (made-to-order)

    Find your size:

    Size XS S M L
    Width cm (inch) 47 (18.5) 49 (19.3) 51 (20.1) 53 (20.9)
    Length cm (inch) 61 (24.0) 61 (24.0) 61 (24) 61 (24)
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and breathable T-shirt made from the highest quality cotton jersey.

    • Material: 95% cotton 5% elastane (210 g/m2)
    • Regular-fit
    • Machine washable
    • Made in EU
    • Stretchy and skin-friendly material (Oeko-Tex Standard 100 certification)

    Shipping: up to 2 weeks (made-to-order)

    Find your size:

    Size XS S M L
    Width cm (inch) 47 (18.5) 49 (19.3) 51 (20.1) 53 (20.9)
    Length cm (inch) 61 (24.0) 61 (24.0) 61 (24) 61 (24)
    Clear
  • Sweet Rosemary Balancing Scalp Oil is designed to balance and soothe an irritated scalp. This 100% natural oil blend provides effective relief for an itchy, irritated and flaky scalp, giving a soothing sensation.

    • Soothes irritated and itchy scalp
    • Helps reduce dandruff
    • Balances and cares for the scalp
    • Vegan and not tested on animals
    • 100% natural oil blend
    • Made according to the Curly Girl Method, i.e. Curly Girl Method Approved
    Caprylic/Capric Triglyceride, Simmonds, Chinensis (Jojoba) Seed Oil, Azadirachta indica (Neem) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Rosmarinus officinalis (Rosemary) flower oil, Mentha Piperita (Peppermint) Oil, Lavandula(Lavander) Angustifolia Oil
  • My Beautiful Zen Curls Shampoo is a fragrance-free, hydrating and gentle shampoo. It is specially designed for dry and damaged hair, offering deep hydration and gentle care without added fragrances.

    • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
    • Silicone-free and sulfate-free: The shampoo is formulated according to the curly method.
    • Vegan: Does not contain ingredients of animal origin, not tested on animals.
    • Natural: 98.5% of the ingredients are of natural origin.
    • The shampoo contains ingredients that deeply moisturize and care for your scalp, such as saccharide isomerate, as well as cucumber, ivy and arnica extracts.
    Aqua, Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Acacia Senegal gum, Xanthan gum, Saccharide isomerate, Glycerin, Sodium benzoate, Lactic acid, Potassium sorbate, Citric acid, Sodium citrate, Hedera helix(Ivy) extract, Arnica Montana flower extract , Sambucus nigra flower extract, Malva sylvestris flower extract, Tilia platyphyllos flower extract, Cucumis sativus fruit, Parietaria officinalis extract.
  • My Beautiful Zen Curls Conditioner is a caring and gentle fragrance-free conditioner that moisturizes and makes it easier to detangle your hair. This conditioner is suitable for all hair types, it supports your hair’s natural elasticity and reduces split ends.

    Winner in the “99% Natural Hair Care Product” category of the Nordic Natural Beauty 2023 Awards

    • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
    • Moisturizing: Binds moisture to the hair, improving its moisture balance.
    • Easy to figure out: Makes hair more manageable and reduces split ends.
    • Silicone-free and sulfate-free: A product formulated according to the Curly Method.
    • Light composition: Does not flatten hair, but leaves it airy and soft.
    • Vegan: Does not contain ingredients of animal origin, not tested on animals.
    • Natural: 98.7% of the ingredients are of natural origin.
    Aqua, Betaine*, Cetearyl alcohol, Distearoylethyl dimonium chloride, Glycerin, Panthenol, Sodium benzoate, Potassium sorbate, Cucumis sativus
    (Cucumber) fruit extract, Hedera helix extract(Ivy), Arnica Montana (Arnica) flower extract, Sambucus nigra (Elder) flower extract, Malva sylvestris (Mallow) flower extract, Tilia platyphyllos flower extract, Parietaria officinalis(Pellitory) extract, Lactic acid.
    *Natural
  • The perfect shampoo for curly hair!

    Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.

    Ooh So Soft Curls Shampoo won the “Best Product For Curly Hair” category at the Universal Beauty Awards 2024.

    • Gentle Cleansing: The sulfate-free formula ensures that your hair doesn’t lose its essential natural oils, so it stays glowing and vibrant.
    • Deep moisturizing for curly hair: Contains Aloe Vera, which deeply moisturizes hair, making it soft and shiny.
    • Separation and control of curls: The pea protein in the shampoo helps to separate curls and reduce frizz, emphasizing their natural shape.
    • Natural ingredients: Full of natural and nourishing ingredients for curl care , composition over 90% natural ingredients.
    • Lovely scent: A fresh and pleasant citrus scent that leaves your hair smelling lovely all day
    • Vegan and not tested on animals
    Aqua(Water), Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Cetrimonium chloride, Acacia Senegal gum, Xanthan gum, Citrus aurantium dulcis (Orange) Peel oil, Tocopheryl acetate(Vitamin E), Sodium benzoate, Lactic acid, Potassium sorbate, Helianthus annuus(Sunflower) seed oil, Vaccinium myrtillus(Bilberry) fruit/leaf extract, Hydrolyzed vegetable protein, Hydrolyzed pea protein, Mentha piperita(Peppermint) oil, Saccharum officinarum(Sugar cane) extract, Citrus aurantium dulcis(Orange) flower extract, Citrus limon (Lemon) fruit extract, Acer saccharum(Sugar Maple) extract, *d-Limonene.*natural component of essential oils.
  • Effectively moisturizing conditioner for curly hair!

    Ooh So Soft Curls Hydrating Conditioner is specially formulated for the needs of curly, wavy and dry hair. This hydrating conditioner increases hair elasticity and shine, and prevents hair breakage and split ends.

    • Moisturizing: Aloe Vera and Shea butter deeply moisturize hair, making it soft and shiny.
    • Hair strengthening: The Panthenol contained in the conditioner prevents hair breakage and split ends.
    • Shine and protection: Sunflower seed oil and grape seed oil add shine and protect the hair.
    • Silky finish without silicones: Achieve smooth and soft hair without silicones and mineral oils.
    • Natural and nourishing ingredients: Contains more than 90% natural ingredients that support hair well-being.
    • Made according to the curly method.
    • Vegan and not tested on animals
    Aqua (Water), Butyrospermum parkii (Shea) Butter, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate (Detangling Agent derived from rapeseed oil), Vitis vinifera (Grape) seed oil, Cetyl alcohol, PEG-40 hydrogenated castor oil, Phenoxyethanol, Guar hydroxypropyltrimonium chloride (conditioning agents), Cetrimoniumchloride (emulsifying agents), Caprylic/ capric triglyceride, Panthenol(Provitamin B5), Aloe barbadensis leaf juice, Butylene glycol, Helianthus annuus (Sunflower) seed oil, Tocopherol, Citrus aurantium Dulcis (Orange) Peel oil expressed, Citric acid, Vaccinium myrtillus
    (Bilberry) fruit/leaf extract, Ethylhexylglycerin, Lavandula (Lavander)
    Angustifolia oil, Saccharum officinarum (Sugar Cane) Extract, Citrus aurantium Dulcis (Orange) fruit extract, Citrus limon (Lemon) fruit extract, Acer saccharum (Sugar Maple) extract, Sodium benzoate, Potassium sorbate, *Limonene, *Linalool.*natural component of essential oils
  • The lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.

    Sumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the “Best Product For Curly Hair” category.

    • According to the curly method: Made according to the Curly Girl method
    • Frizz control and shine: Linseed extract keeps curls shiny and frizz-free.
    • Light composition: The gel gives the curls a highlighted and flexible shape without a heavy feeling.
    • Moisturizing and holding properties: Effectively removes frizz and reduces tangles, leaving hair smooth.
    • Vegan and not tested on animals: Does not contain ingredients of animal origin and the product has not been tested on animals.

    Usage: Apply Sumilayi Frizz Control Curly gel to clean and wet/damp hair as the last step in your hair care routine. Apply the gel evenly to your hair, squeeze a little at the end. Let your hair dry completely. Air dry naturally or if you are in a hurry, blow dry using a diffuser. Remove “gel cast”, i.e. the hard crust formed on the surface of the curls, by squeezing if necessary. Enjoy the result!
    Note: The amount of gel used varies depending on the hair type, the right amount is best found by testing.

    Aqua, Maltodextrin/VP copolymer, Propanediol, Glycerin, Linum usitatissimum seed extract, Polyacrylate crosspolymer, Aloe barbadensis leaf juice, Polyquaternium, Phenoxyethanol, Helianthus annuus seed oil, Citrus aurantium dulcis Peel oil, PEG-40 hydrogenated castor oil, Tetrasodium glutamate diacetate, Bambusa vulgaris extract, Ethylhexylglycerin, Citric acid, Tocopherol, Citrus aurantium bergamia Peel oil, Sodium benzoate, Potassium sorbate, Limonene*, Linalol*.
    *a natural component of essential oils
  • Active Care Detangling spray is an effective solution for detanling the hair of the whole family. This spray is designed to make hair easier to handle, leaving it soft and easy to comb. It is the perfect choice for everyday use for all ages and is suitable for curly, wavy, straight hair and beard.Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.

    • Clearing tangles: Facilitates and speeds up clearing tangles.
    • Moisturizing and nourishing: Contains flaxseed extract, which keeps hair healthy and moisturized.
    • According to the Curly Method: Made according to the Curly Girl method, but also works great for straight hair.
    • Natural cosmetics: Formulated according to the standards of natural cosmetics.
    • Vegan, gluten-free and not tested on animals.
    • This detangling spray is perfect for anyone looking for a product to detangle their hair.
    • An ideal choice for both curly, wavy and straight hair.
    • Perfect for detangling children’s hair, making hair care more effortless.
    • It is also perfectly suited for clearing and caring for the beard.
    • A gentle choice for the whole family, for every day.

    Shake before use. Use on dry or damp hair. Work through the hair section by section. Spray the clarifying spray on the section of hair you are clarifying. Detangle the hair as needed with your fingers, a brush or a comb. No need to rinse off.

    Ingredients: Aqua, Betaine, Bis-(Isostearoyl/oleoyl isopropyl) dimonium methosulfate, Distearoylethyl Dimonium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Glycerin, Cetearyl alcohol, Sodium benzoate, Potassium sorbate, Tocopheryl acetate, Lactic Acid, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil.
  • Sumilayi Active Care Nourishing Conditioner is formulated to hydrate and nourish your hair daily. This conditioner makes hair and beard soft and easy to handle. The light, oil-free formula leaves the hair airy. The conditioner is perfect for curly, wavy and straight hair.

    • Nourishing and moisturizing: Contains flaxseed and rosemary extract, which together nourish the hair and make it wonderfully soft and flexible.
    • Facilitates hair processing: Helps untangle hair, making it easy to handle and soft.
    • For everyday use: Suitable for everyday use for all ages and all hair types.
    • Light formula: Oil-free formula leaves hair light and airy without feeling heavy.
    • According to the curl method: Perfect choice for curly and wavy hair.
    • The product is vegan and gluten-free and has not been tested on animals.
    • More than 90% natural ingredients.
    • For all hair types: Perfect for curly, wavy and straight hair.
    • For beard care: Also excellent for moisturizing the beard.
    • For the whole family: Active Care conditioner is suitable for use by the whole family.
    Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.
  • Sumilayi Active Care Nourishing Shampoo gently cleans your hair. Awarded at the Universal Beauty Awards 2024 in the “Best Nourishing Shampoo” category, this shampoo nourishes your hair to add shine. It is suitable for everyday use on curly, wavy, straight hair and beard.

    • Gentle and nourishing: Cleans hair effectively and gently. Flax seed extract nourishes the hair and real grape vine extract cares for the scalp.
    • Suitable for everyday use.
    • According to the curl method: The perfect choice for curly, wavy and straight hair and beards.
    • Natural composition: Formulated without sulfates and silicones.
    • UV protection: Protects hair from the sun’s harmful rays.
    • Vegan, gluten-free and not tested on animals.
    Ingredients: Aqua, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Glycerin, Polyacrylate crosspolymer-6, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera (Grape) seed extract, Benzyl Alcohol, Ethylhexylglycerin, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Tetrasodium Glutamate Diacetate, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil, Tocopheryl acetate
  • A multipurpose leave-in conditioner for dry, easily tangled and damaged hair!

    Sumilayi leave-in conditioner offers hair intensive moisture and protection, making it soft and shiny. This conditioner makes hair soft, silky and easy to manage. It helps reduce tangles and adds shine, leaving hair feeling healthy and strong. The innovative composition enables the product to be used in three different ways: as a leave-in conditioner, a traditional conditioner or a deeply moisturizing hair mask.

    • Intensive moisturizing: Moisturizes the hair effectively and makes it soft and easy to comb.
    • Nutrition: Shea butter and avocado oil contain rich nourishing ingredients, providing deep hydration.
    • Calming effect: Lavender oil soothes the scalp, increasing the well-being of the hair.
    • Versatile use: You can use the product as a leave-in conditioner, a regular conditioner or an effective hair mask.
    • Natural ingredients: More than 90% natural ingredients that support hair health.
    • The perfect choice for dry and damaged hair that needs additional moisture and easier hair processing.
    • Ideal for those who want naturally beautiful and well-maintained hair.

    Use on dry or towel-dried hair. Apply a small amount to the length of the hair, especially to the dry ends. Comb the hair carefully. You can also use the conditioner as a mask or conditioner.

    Ingredients: Ingredients: Aqua, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl alcohol, Glycerin, Phenoxyethanol, Panthenol, Ricinus Communis (Castor) Seed Oil, Tocopherol(Vitamin E), Persea Gratissima(Avocado) Oil, Mentha Piperita ( Peppermint) Oil, Lavandula angustifolia (Lavender) Oil, Ethylhexyglycerin Limonene*, Linalool*
    *natural component of essential oils.
  • The hair-strengthening protein mask is designed to provide effective treatment for every hair type. Jojoba oil, hydrolyzed pea protein and mango butter guarantee that your hair gets the moisture and strength it needs. Try this hair mask and give your hair new vitality and shine! The light texture of the hair mask is easy to apply and is perfect for all hair types.

    • According to the Curly Method: Formulated according to the Curly Girl method
    • Hydrolyzed pea protein helps to restore the hair’s natural shape, giving it structure and durability. Your hair feels more elastic and easier to handle.
    • Mango butter brings moisture to the hair, making it soft and easy to manage. This means that you do not need a separate moisturizing treatment after the protein treatment.
    • The scent is a sweet orange that leaves the hair smelling fresh.
    • Strengthens and strengthens: The protein mask helps your hair to return to its natural shape.
    • Moisturizes and cares: Mango butter and jojoba oil moisturize hair effectively and reduce frizziness.
    • Easy to apply: The light composition makes using the product effortless.
    • Fresh scent: Sweet orange leaves a pleasant scent in the hair

    Jojoba Oil & Pea Protein Strengthening Mask is the perfect choice when you want to effectively strengthen and moisturize your hair with one product.

    When do I need protein therapy?

    • High porosity hair benefits from regular protein treatment.
    • Normal porous hair is refreshed with occasional protein treatments.
    • Overly moisturized hair is in dire need of protein.
    • Great for Nordic hair type!
    • If your hair is thin, slippery and easily flat, a protein mask can gives your hair much needed structure. This type of hair can also be easy to tangle, especially if the hair is moisturized too much. In this case, the protein mask also helps with hair tangles.
    • If your hair feels too soft and doesn’t keep its shape, your hair probably needs protein
    • If your hair is overprocessed and damaged, e.g. from dyeing, heat, sunlight, excessive hair brushing, a protein mask can be a good help along with moisturizing.
    Ingredients: Aqua, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate, Simmondsia Chinensis seed oil, Quaternium-87, Mangifera indica seed butter, Tocopheryl Acetate, Citrus aurantium Dulcis Peel oil, Guar hydroxypropyltrimonium chloride, Hydrolyzed vegetable protein **, Hydrolyzed pea protein, Sodium benzoate, Potassium sorbate, Lavandula angustifolia oil, Lactic acid, *d-Limonene, *Linalol.
    *natural component of essential oils **Gluten-free, does not contain wheat. The protein is derived from peas and potatoes.
  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    Rosso is a majestic blend of sweet and fruity scent notes from grapes and berries, combined with the soft fragrance of violet and magnolia, and the tannin reminiscent of birch wood.

    The Rosso room diffuser is more than just a fragrance – it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, Rosso is the ideal choice.

    Top Notes: Black Grape, Fruity Freshness
    Heart Notes: Grape Juice
    Base Notes: Vanilla, Tonka Bean, White Musk, Dried Fruit

  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    The “Breeze” room diffuser brings a touch of modern elegance and freshness to your space. Its unique fragrance composition evokes a harmonious blend of recognizable mandarin and bergamot notes, enhanced by the vibrant freshness of jasmine and citrus. The base notes reveal vanilla, amber, and a hint of delicate flowers, creating a scent experience that captivates the senses.

    Whether you’re looking to create a calming atmosphere, an inspiring environment, or simply add a refreshing touch to your room, the “Breeze” room diffuser is your reliable choice. Its versatile aroma and unique blend transform any space into a special place where guests can enjoy a gentle and delightful fragrance experience.

    Top Notes: Chocolate, Bergamot, Citrus
    Heart Notes: Amber
    Base Notes: Sandalwood, Vanilla

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    “Signature” possesses a mysterious, sweet, and sensual character. It takes you on a journey to discover intense notes of amber, iris blossoms, geranium, labdanum, and patchouli, finishing with a touch of wood and vanilla.

    The “Signature” room diffuser is more than just a fragrance—it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, “Signature” is the ideal choice.

    Top Notes: Cyclamen, Green Notes, Floral Freshness, Neroli
    Heart Notes: Lemon Zest Essence, Geranium, Lavender, Fresh Herbs, Fern
    Base Notes: White Juniper, Amber, Vetiver, Patchouli, Pink Pepper, Sichuan Pepper

  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    The “Champagne Rhubarb” room diffuser is a romantic and luxurious fragrance that takes you on a delightful sensory journey. This scent composition combines the elegance of sparkling champagne with the freshness of spring rhubarb. The aroma unfolds with rich nuances of black plum, ripe pear, and spring rhubarb, creating a fragrance experience that evokes emotions and sensations, making it an undeniable favorite among our customers.

    Whether you’re looking to create a special evening, a festive atmosphere, or simply bring a touch of luxury to a room, the “Champagne Rhubarb” room diffuser is the perfect choice. Its scent is like a timeless classic, adding depth and style to any space, lingering in your memory for a long time.

    Top Notes: Rhubarb, Champagne
    Heart Notes: Peach, Pear
    Base Notes: Blueberry, Plum

  • Rosso is a majestic blend of sweet and fruity scent notes from grapes and berries, combined with the soft fragrance of violet and magnolia, and the tannin reminiscent of birch wood.

    The Rosso room diffuser is more than just a fragrance – it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, Rosso is the ideal choice.

    Top Notes: Black Grape, Fruity Freshness
    Heart Notes: Grape Juice
    Base Notes: Vanilla, Tonka Bean, White Musk, Dried Fruit

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • The “Breeze” room diffuser brings a touch of modern elegance and freshness to your space. Its unique fragrance composition evokes a harmonious blend of recognizable mandarin and bergamot notes, enhanced by the vibrant freshness of jasmine and citrus. The base notes reveal vanilla, amber, and a hint of delicate flowers, creating a scent experience that captivates the senses.

    Whether you’re looking to create a calming atmosphere, an inspiring environment, or simply add a refreshing touch to your room, the “Breeze” room diffuser is your reliable choice. Its versatile aroma and unique blend transform any space into a special place where guests can enjoy a gentle and delightful fragrance experience.

    Top Notes: Chocolate, Bergamot, Citrus
    Heart Notes: Amber
    Base Notes: Sandalwood, Vanilla

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • “Signature” possesses a mysterious, sweet, and sensual character. It takes you on a journey to discover intense notes of amber, iris blossoms, geranium, labdanum, and patchouli, finishing with a touch of wood and vanilla.

    The “Signature” room diffuser is more than just a fragrance—it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, “Signature” is the ideal choice.

    Top Notes: Cyclamen, Green Notes, Floral Freshness, Neroli
    Heart Notes: Lemon Zest Essence, Geranium, Lavender, Fresh Herbs, Fern
    Base Notes: White Juniper, Amber, Vetiver, Patchouli, Pink Pepper, Sichuan Pepper

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • The “Champagne Rhubarb” room diffuser is a romantic and luxurious fragrance that takes you on a delightful sensory journey. This scent composition combines the elegance of sparkling champagne with the freshness of spring rhubarb. The aroma unfolds with rich nuances of black plum, ripe pear, and spring rhubarb, creating a fragrance experience that evokes emotions and sensations, making it an undeniable favorite among our customers.

    Whether you’re looking to create a special evening, a festive atmosphere, or simply bring a touch of luxury to a room, the “Champagne Rhubarb” room diffuser is the perfect choice. Its scent is like a timeless classic, adding depth and style to any space, lingering in your memory for a long time.

    Top Notes: Rhubarb, Champagne
    Heart Notes: Peach, Pear
    Base Notes: Blueberry, Plum

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • Award-winner!

    The Deep Cleansing Face Wash Foam with Juniper and Sage (150 ml) is a new and effective way to cleanse your skin daily and remove makeup. Made with organic Estonian juniper and sage plant water, this cleansing foam effectively removes dirt, makeup, and excess oil from your skin without drying it out.

    The Deep Cleansing Face Wash Foam is suitable for normal, oily, problematic, and young skin types. Enriched with betaine, olive oil, and aloe vera, it deeply moisturizes and softens the skin. It also contains powerful Estonian yarrow extract, which helps soothe and restore irritated, reddened skin. The foam includes salicylic acid to help prevent clogged pores and alleviate acne.

    This gentle and velvety foam is perfect for normal, oily, problematic, and young skin.

    Using it is super easy! Pump 1-2 pumps of the foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water.

    • Size: 150 ml
    • Made in Estonia
    Ingredients: Aqua, *Juniperus Communis Distillate Water, *Salvia Ocinalis Herb Distillate Water, Cocamidopropyl Betaine, Aqua, *Glycerin, Cocamidopropyl PG-Dimonium Chloride Phosphate, Olive Oil Glycereth-8 Esters, *Achillea Millefolium Herb Extract, Salicylic acid, *Aloe Barbadensis Leaf Juice, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Sodium Anisate, Sodium Gluconate. *From organic farming.
  • This organic rose water-based face wash foam effectively removes dirt, makeup, and excess oil from your skin without drying it out.

    The gentle foam cleanses your skin, removes excess oil, and helps reduce pore blockages. The face wash foam is enriched with betaine, olive oil, aloe vera, and Saaremaa seaweed extract, which effectively moisturize, tone, and soften the skin. It also contains potent organic hibiscus extract, which helps protect the skin from environmental stressors and improves its texture.

    The foam has a soft, velvety texture and is suitable for normal and aging skin.

    Using it is super easy! Pump 1-2 pumps of the foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water.

    • Size: 150 ml
    • Made in Estonia
    Ingredients: Aqua,    *Rosa    Damascena    Flower    Distillate    Water,    Cocamidopropyl    Betaine,    Aqua,    *Glycerin,    Cocamidopropyl  PG-Dimonium  Chloride  Phosphate,  Olive  Oil  Glycereth-8 Esters, *Hibiscus Sabdariffa Flower Extract, *Furcellaria Lumbricalis  Extract,  *Aloe  Barbadensis  Leaf  Juice,  Sodium  Levulinate,  Guar  Hydroxypropyltrimonium  Chloride,  Sodium  Anisate, Sodium Gluconate. *From organic farming

     

  • The water-free face cream Blueberry Boost, with its soothing effect, provides your skin with effective nourishment, hydration, and a rich supply of vitamins. The star ingredients of this cream are antioxidant-rich blueberry and kiwi seed oils, which help repair damaged skin, protect it from environmental stressors, nourish it with essential fatty acids, improve its elasticity and complexion, and keep your skin radiant and soft.

    This gentle, blueberry-scented cream is enriched with gardenia flower extract, as well as essential oils of Moroccan chamomile, lavender, and yarrow, which work together to soothe inflamed and irritated skin, prevent acne, and alleviate various skin issues. It is suitable for all skin types, including acne-prone and problematic skin.

    Usage: Apply a very small amount to clean skin and massage until absorbed. Use 1-2 times daily. Store below 25°C and away from direct sunlight.

    • Size: 30 ml
    • Made in Estonia
    Ingredients: *Butyrospermum Parkii butter, Cocos Nucifera oil, *Theobroma Cacao Seed butter, *Vaccinium Corymbosum Seed oil, *Actinidia Chinensis Seed oil, Gardenia Tahitensis Flower extract, *Tanacetum Annuum Flower oil, *Achillea Millefolium Flower oil, *Lavandula Angustifolia Flower oil, **Linalool, **Limonene. *Organic. **Natural components of essential oil.
  • This organic peppermint plant water-based face wash and shaving foam gently removes dirt and excess oil from your skin without drying it out. The foam is suitable for both shaving and facial cleansing.

    The face wash is enriched with local seaweed extract, aloe vera, and allantoin, which help to soothe, soften, and moisturize the skin, while the peppermint plant water gives the foam a refreshing effect. The foam also contains powerful Estonian chamomile extract, which helps to calm, relieve, and restore irritated, reddened skin.

    The face wash is perfect for all skin types, including men’s and young skin.

    Using it is super easy! Pump 1-2 pumps of the face foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water. For shaving, apply the foam to moistened skin, shave, and rinse with water.

    • Size: 150 ml
    • Made in Estonia
    Ingredients: Aqua,  *Mentha  Piperita  Herb  Distillate  Water,  Cocamidopropyl  Betaine,  Aqua,  *Glycerin,  Cocamidopropyl  PG-Dimonium  Chloride  Phosphate,  Olive  Oil  Glycereth-8  Esters,  *Chamomilla  Recutita  Flower  Extract,  *Furcellaria  Lumbricalis  Extract  Allantoin,  *Aloe  Barbadensis  Leaf  Juice,  Sodium  Levulinate,  Guar  Hydroxypropyltrimonium    Chloride,    Sodium    Anisate,    Sodium    Gluconate. *From organic farming
  • The quick-absorbing silver glitter body oil is infused with precious plant oils and helps nourish the skin with essential fatty acids, leaving it soft and supple. The body oil is enriched with vitamin E and vitamin C, which help protect the skin from free radicals and premature aging.

    Fairy Dust glow oil contains silver mineral glitter particles that leave the skin beautifully sparkling. The glitter particles contained in the product are of mineral origin, do not pollute the environment and do not contain microplastics.

    The body oil has a delicate citrus scent and contains organic and uplifting essential oils of bergamot and lime. 

    How to use: Shake the bottle thoroughly before use and apply an appropriate amount to your skin. Enjoy the silver shine and shimmer! The shimmer oil is designed for year-round use.

    • Size: 100 ml
    • Made in Estonia
    Ingredients: Coco-Caprylate/Caprate, Crambe Abyssinica Seed oil, *Borago Officinalis Seed Oil, *Simmondsia Chinensis Seed oil, Tocopheryl-Acetate, Ascorbyl Tetraisopalmitate, *Citrus Aurantium Bergamia Fruit oil (FCF free), *Citrus Aurantifolia Peel oil (Distilled), **Flourphlogopite, **Tin Dioxide, **Titan Dioxide, ***Linalool, ***Limonene, ***Citral. *Organic. **Mineral compound. ***Natural component of essential oil.
  • With a luxurious composition and a mild citrus scent, the body cream, packed with vitamins, antioxidants and essential fatty acids, has deep moisturizing properties, absorbs quickly into the skin and keeps it moisturized and nourished for a long time.

    The body cream is enriched with powerful antioxidants such as pomegranate and seaweed extracts, vitamins C and E that help protect the skin from the harmful effects of the environment, relieve sunburn and neutralize free radicals in the skin. The aloe, hyaluronic acid and niacinamide in the composition help to effectively relieve skin dryness, stimulate the production of collagen in the skin and keep the skin elastic. Algae and plant extracts help to trim and tighten the skin.
    Mineral glitter particles of natural origin leave the skin beautifully sparkling.

    • Size: 100 ml
    • Made in Estonia
    Ingredients: *Tilia Vulgaris Flower Distillate, *Butoryspermum Parkii Butter, *Rosa Canina Seed oil, Sargassum Fluitans/Natans extract, *Borago Ocinalis Seed oil, Helianthus Annuus Seed oil, Dunaliella Salina Extract, Niacinamide, 3-O-Ethyl Ascorbic Acid, Centella Asiatica Extract, *Glycerin, Sodium Levulinate, Pentylene Glycol, Tocopherol-Acetate, Punica Granatum Seed Extract, Hydrolyzed Oat Protein, *Aloe Barbadensis Leaf water, *Furcellaria Lumbricalis extract, Sodium Hyaluronate, Hydronated Sodium Hyaluronate, Haematococcus Pluvialis extract, *Cymbopogon Flexuosus Herb oil, *Cananga Odorato Flower oil, Sodium Anisate, Iron Oxide, Tin Dioxide, Titanium Dioxide, Flourphlogopite, Citric Acid, **Linalool, **Limonene, **Citral, **Citronellol, **Eugenol, **Geraniol, **Farnesol, **Benzyl Benzoate, **Benzyl Salicylate. *Organic. **Natural components of essential oils.
  • Deep moisturizing hair spray with a pleasant smell helps to keep hair healthy, strong and shiny.
    The spray contains hair-strengthening domestic nettle and rice water, vegetable keratin, deeply moisturizing hyaluronic acid and aloe, hair-softening algae extracts and domestic plant hydrosols, nourishing oils and shine-enhancing essential oils. Hair shampoo is a real natural refreshment for your hair left in your hair!

    How to use: Shake the bottle before use and spray an appropriate amount onto wet or dry hair. No need to rinse.

    • Size: 100 ml
    • Made in Estonia
    Ingredients: *Salvia Officinalis Distillate water, *Achillea Millefolium Distillate water, Oryza Sativa Seed water, Chodrus Crispus extract, Sargassum Fluitans/Natans extract, Hydrolyzed Wheat Protein, Crambe Abyssinica Seed oil, *Nigella Sativa Seed oil, Saccharomyces Ferment, Lactobacillus Ferment, Hydronated Sodium Hyaluronate, Glycerin, Aloe Barbadensis Leaf juice, Sodium Levulinate, Urtica Dioica Plant extract, Pentylene Glycol, Sodium Anisate, *Lavandula Angustifolia oil, *Pelargonium Graveolens oil, Citric Acid. **Citral, **Geraniol, **Linalool, **Limonene, **Citronellol. *Organic. **Natural components of essential oil
  • A super serum containing a high concentration of vitamin C, which makes the skin of the face brighter, the complexion more even, the skin more elastic and beautiful. Vitamin C serum contains rich active ingredients: several different vitamin C derivatives, vitamin E, hyaluronic acid, niacinamide, and algae, which interact to enhance each other’s effects.

    The serum helps to neutralize free radicals in the skin, protect the skin from the harmful effects of the environment (for example, sun damage), rejuvenate the skin, stimulate collagen synthesis, reduce and prevent the formation of pigment spots, even out skin tone and reduce redness.

    How to use: We recommend applying a face oil or cream containing sun protection to the skin when using the vitamin C serum in the evening. The serum is absorbed into the skin immediately and is suitable for all skin types, including acne-prone skin.

    • Size: 30 ml
    • Made in Estonia
    Ingredients: *Citrus Aurantium Amara Flower water, 3-0-Ethyl Ascorbic acid, Ascorbyl Tetraisopalmitate, Sargassum Fluitans/Natans extract, Niacinamide, Aqua, Glycerin, Tocopherol-Acetate, Sodium Hyaluronate, Hydronated Sodium Hyaluronate, Pentylene Glycol, Sodium Anisate, Sodium Levulinate, Citric Acid. *Organic
  • The eye serum contains highly effective innovative active substances, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol and herbs. This rich cocktail instantly smooths the under-eye area, fine lines, reduce dark circles, and keeps the eye area bright, moisturized and beautiful. Embarking on a mission to redefine skincare excellence, we proudly introduce our meticulously crafted eye serum, a testament to innovation, effectiveness, and gentle care.

    Superfirming Eye Serum is free from regular water, drawing its revitalizing essence from organic botanical hydrosols sourced from local herbs. The production of each batch begins with the distillation of fresh local peppermint and rosemary hydrosols. These hydrosols not only imbue our serum with mild botanical actives but also gives our product a natural fragrance without adding any artificial fragrances.

    Other ingredients such as Liftonin Xpress gives immediate firming effect, smooths out fine lines by up to 74% in one hour. Bakuchiol is a powerful antioxidant promoting skin renewal and collagen production.

    Multi-weight hyaluronic acid is responsible for deep hydration. Caffeine stimulates blood circulation, reduces puffiness and swelling, soothes dark circles.

    Niacinamide protects skin from moisture loss, prevents pigment spots, improves skin tone and complexion.

    Rosehip oil nourishes eye area; peptides accelerate synthesis of collagen to prevent wrinkles.
    Vitamin E and C perform a protective function helping to neutralize free radicals in skin.

    HOIA’s dedication extends to incorporating gentle preservatives and botanical retinol known as Bakuchiol, meticulously balanced to minimize sensitizing effects and irritation.

    With this new eye serum, HOIA  said arewell to problematic emulsifiers and welcomed SEABALANCE, an innovative and sustainable alternative to conventional emulsifiers, derived from upcycled algae. Beyond its functional excellence, SEABALANCE imparts a plethora of skin benefits, from soothing and hydrating to nourishing and brightening.

    After two years of relentless research and development, the formula stands as a beacon of purity and efficacy, free from unnecessary additives. 

    How to use: Apply a very small amount to the eye area and massage until absorbed. Suitable for use from the age of 25.

    • Size: 10 ml
    • Made in Estonia
    *Rosimarinus Officinalis Distillate, *Mentha Piperita Distillate, Sargassum Fluitans/Natans Extract, *Rosa Canina Seed oil, Tetrapeptide-21, Nicotanamid, Caffeine, Bakuchiol, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Tocopheryl-acetat, Hydroxypropyl Methylcellulose, Pullulan, Porphyridium Cruentum Extract, Butylene Glycol, Glyerin, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Citric acid, Mica , CI77891, CI 77491, Lauroyl Lysine. *Organic.