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  • The Restoring Hand Cream SUPERSTAR hasn’t earned its name for nothing. It truly is a superstar!

    When we set out to create this hand cream, we wrote down on paper that it had to be the best hand cream in the world and not only that, it had to have not only the best qualities in the world but also an excellent scent, texture, and appearance. That’s why this hand cream is named SUPERSTAR! Don’t believe it? Read more to find out why we believe it’s the best hand cream in the world!

    Let us introduce you to the magical ingredients in our hand cream, the first of which is a superstar in its own right:

    • Have you heard of a substance called ectoin (Ectoin)? Ectoin is a very special natural compound found in extremophilic microorganisms, or bacteria that have adapted to survive in very harsh conditions, such as desert dryness and salt lakes. In the hand cream, it’s like a superhero fighting for the well-being of your skin. Ectoin protects skin cells from stress, whether it’s dry air, cold weather, or frequent hand washing. Ectoin seems to add a protective shield to your hands, keeping them moisturized and soft even in challenging conditions and for a very long time. And of course, we didn’t just put a pinch of ectoin in the hand cream, but the largest recommended amount!
    • Yarrow hydrosol is known for its skin-healing and rejuvenating properties, and what’s even cooler, the same yarrow from which the hydrosol in the hand cream was distilled grew in the Estonian black soil this summer, gathering strength to pass on all its power.
    • The oil pressed from the oilseed plant (Crambe Abyssinica Phytosterol) is rich in phytosterols, which in our hand cream take care to form a protective layer on the skin, keeping it extremely moisturized, soft, and smooth.
    • Organic Nilotica Shea Butter has been a beauty secret for centuries, its charm lying in its ability to penetrate deep into the skin, protecting it from dryness and flakiness and keeping the skin elastic.
    • Monoi butter has also achieved star status in cosmetics. It is obtained through a special process in which freshly picked tiare flower petals are soaked in coconut oil. This mixture is left in the sun to allow the rich floral aromas to blend with the nourishing properties of coconut oil. The result is a heavenly scented oil with amazing skin care qualities, and that scent… you can also feel it in the cream!
    • Hyaluronic acid (HA) is a naturally occurring polysaccharide that binds moisture in the skin, keeping it firm and beautiful. Hyaluronic acid is known for its ability to retain water molecules, making it an excellent moisturizing agent. Hyaluronic acid locks moisture into hand creams, fights dryness, and ensures soft and smooth hands.
    • Prebiulin is a polyfructose, recently discovered. Prebiulin is isolated from natural sources, usually chicory root. Prebiulin plays an extremely important role in hand creams, as the skin is home to various microorganisms that contribute to its overall well-being, and prebiulin is like a friend to these good bacteria, maintaining the skin’s microbial balance.
    • Chondrus Crispus extract is a natural substance derived from red seaweed. First, the seaweed is washed and thoroughly cleaned, then beneficial compounds are extracted from it. The result is an extract containing rich polysaccharides that lock moisture into the skin and form a protective barrier. The extract also has a soothing and nourishing effect on the skin.
    • Niacinamide, or vitamin B3, improves skin texture and appearance, helping to rejuvenate the skin by effectively protecting its moisture balance, which is very important for skin health! Niacinamide helps keep the skin youthful, lighten pigmentation spots, prevent their formation, and keep the hands beautiful and well-groomed.
    • In addition to the above, the hand cream contains two different skin-softening seaweeds, antioxidant-containing hibiscus and magnolia extracts, coconut oil, and mandarin essential oil, the latter of which gives the cream a heavenly scent. As a bonus, this magical cream absorbs lightning-fast!

    Now do you believe that this cream is a superstar?

    If you don’t believe it, you have to try it for yourself!

    • Size: 30 ml
    • Made in Estonia
    *Achillea Millefolium Distillate, Cocos Nucifera oil, Crambe Abyssinica Seed Oil Phytosterol, *Butoryspermum Parkii butter, Sargassum Fluitans/Natans Extract, Glycerin, Ectoin, Niacinamid, Saccharide Isomerate, Citrus, Reticulata Peel oil, Tocopherol, Furcellaria Lumbricalis extract, Inulin, Fructose, Sodium Hyaluronate, Hibiscus Sabdariffa Flower extract, Chodrus Crispus Extract, Aloe Barbadensis extract, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Gardenia Tahitensis Flower extract, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Sodium Citrate, **Limonene, *Linalool. *Organic. **Natural components of essential oil.
  • The updated formula of the creamy deodorant with Saaremaa herbs contains clay and arrowroot powder to absorb moisture, along with natural active ingredients that effectively prevent the formation of unpleasant body odor.

    The deodorant includes:

    • Coconut oil with antibacterial properties
    • Cocoa butter and beeswax to nourish, protect, and moisturize the skin
    • Essential oils to inhibit bacterial growth and keep you feeling fresh

    Saaremaa herbs and lavender essential oil for added natural benefits

    HOIA cream deodorant is 100% natural, free from aluminum, synthetic colors, and fragrances, and is paraben-free. Our brand new cream deodorant allows you to feel fresh throughout the day.

    How to use: Apply a small amount of cream deodorant to your armpits using your fingertips and gently massage it into the skin. Store the deodorant away from direct sunlight and at temperatures below +25 degrees Celsius.

    • Size: 50 ml
    • Made in Estonia
    Maranta Arundinacea Root powder, *Cocos Nucifera oil, *Theobroma Cacao seed butter, Kaolin, *Cera Alba, Sodium Bicarbonate, Triethyl Citrate, Zinc Ricinoleate, Tocopherol, *Salvia Officinalis extract, *Hyssopus Ocinalis Decumbens extract, *Lavendula Angustifolia Leaf oil, **Linalool, **Limonene. * Organic. ** Natural Component of essential oil.
  • Shower gel is suitable for everyday use by both men and women. The essential oils contained in it have a refreshing, cleansing and mood-boosting effect. The product does not contain SLS, silicones or synthetic fragrances. Our Shower gel has a thicker gel composition, which means it lasts longer.

    How to use:  Apply the shower gel to your skin, enjoy the aromas and rinse off with water.

    ATTENTION!
    IN ORDER TO GET THE PUMP CAPS IN THIS BATCH TO WORK, YOU NEED TO TAKE OFF THE COLLAR FROM THE PUMP, WHICH WILL KEEP THE PUMP FROM GOING DOWN, AND THEN TURN THE PUMP ABOUT 1.5 ROUNDS TOWARDS THE OPEN ARROW WHILE PUSHING THE PUMP DOWN A LITTLE.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Cocamidopropyl Betaine, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, *Glycerin, Olive Oil Glycereth-8 esters, Betaine, Sodium Levulinate, *Lavandula Angustifolia Herb Oil, *Citrus Aurantifolia Oil, *Cymbopogon Citratus Leaf Oil, *Camelina Sativa seed oil, Guar Hydroxypropyltrimonium Chloride, *Furcellaria Lumbricalis Extract, Sodium Anisate, Sodium Gluconate, Xanthan Gum, Lactic Acid, **Linalool, **Limonene, **Citral, **Geraniol. *Organic. **Natural components of essential oils.
  • Say goodbye to dry and frizzy split ends!

    HOIA Hair Ends Serum transforms your hair instantly, making it silkier, softer, and more vibrant. The hair serum for split ends makes hair easier to comb and smoother, moisturizes the ends of the hair, and reduces frizz, in other words, a product that every woman could benefit from! The serum contains horsetail extract and oat protein to strengthen the hair, plant hydrosols add shine to the hair, and aloe and hyaluronic acid provide moisture. The updated formula of the hair serum now also includes keratin, which helps strengthen the hair and adds shine.

    The essential oils in the serum have a pleasantly refreshing scent and do not dominate after application.

    As a bonus, the serum also makes hair easier to comb.

    Using the hair serum for split ends is incredibly easy. Shake the bottle if necessary and then apply 1-2 pumps of serum to damp or dry hair. No need to rinse.

    • Size: 50 ml
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Mentha Piperita Oil, *Melaleuca Alternifolia Leaf Oil, *Citrus Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.

    Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    This organic shampoo consists hydrating aloe vera and a blend of powerful essential oils:

    • Soothing and refreshing peppermint essential oil, which helps to stimulate hair growth.
    • Bergamot essential oil, which has hair softening properties
    • Antibacterial tea tree essential oil, which helps to keep scalp healthy.

    This combination of essential oils gives the product a fresh scent, which is suitable for women and men. Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Mentha Piperita Oil, *Melaleuca Alternifolia Leaf Oil, *Citrus Aurantium Bergamia Fruit Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.

    Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    Shampoo helps to balance oil production, strengthen your hair and helps to fight dandruff. This freshly smelling shampoo is suitable for women and men.  HOIA homespa Shampoon is 100% natural, it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Cymbopogon Flexuosus Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Citral, **Geraniol, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • This organic shampoo with hydrating and soothing aloe vera is enriched with powerful blend of essential oils. It consists a combination of lavender, peppermint and rosemary essential oils, which help to stimulate hair growth, fight dandruff, balance oil production, improve circulation and keep your scalp healthy. This freshly smelling shampoo is suitable for women and men. This product is 100% natural, it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.

    How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters , Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate, *Rosmarinus Officinalis Leaf Oil, *Lavandula Angustifolia Flower Oil, *Furcellaria Lumbricalis Extract, *Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, Guar Hydroxypropyltrimonium Chloride, Sodium Gluconate, Sodium Anisate, Lactic Acid, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Gentle natural shampoo with deeply moisturizing aloe, wheat protein, Estonian nettle extract, and argan oil. The shampoo does not contain essential oils and is odorless, making it suitable for everyone.

    Our new natural shampoo nourishes and strengthens the hair while helping to prevent hair loss.

    • Aloe moisturizes the hair and helps prevent it from becoming greasy.
    • Wheat protein strengthens the hair and revives its natural shine.
    • Estonian nettle extract improves overall hair health, strengthens the hair, and helps reduce hair loss.
    • Argan oil is beneficial for both the scalp and hair – it moisturizes the hair, relieves scalp itching, helps reduce hair loss, and improves their structure.

    The shampoo does not contain essential oils and is odorless, making it suitable for everyone – including those with sensitive scalp and children.

    Naturally, our shampoo does not contain petroleum products, parabens, silicones, sulfates, microplastics, synthetic preservatives, or fragrances.

    How to use: Apply the shampoo to wet hair, massage, and rinse.

    The shampoo pairs perfectly with our Natural Hair Conditioner, which makes the hair soft and shiny.

    • Size: 200 ml glass bottle
    • Made in Estonia
    Aqua, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Lauryl Glucoside, *Glycerin, Betain, Olive Oil Glycereth- 8 Esters, Xanthan Gum, Sodium Chloride, *Argania Spinosa Kernel Oil, Sodium Levulinate ,*Urtica Dioica Leaf Extract, Hydrolyzed Wheat Protein, *Furcellaria Lumbricalis Extract, Guar Hydroxypropyltrimonium Chloride, Sodium Anisate, Sodium Gluconate, Lactic Acid ,**Citral, **Geraniol, **Limonene, **Linalool. *Organic. **Natural components of essential oils.
  • Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.

    How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)

    Estonian peat is extremely rich in fulvic and humic acids and minerals, which together promote youthful skin
    – suitable for all skin types
    – very gentle and fragrance-free
    – self-preserving
    – has mild exfoliating properties
    – great for problematic skin
    – our unique packaging ensures the product stays fresh and uncontaminated and does not dry out
    – it is chosed to be sold in one of the most prestigious retail chains in Japan, Cosme Kitchen

    • Size: 2×30 ml
    • Made in Estonia
    Ingredient: Wild Peat
  • The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.

    How to use: Massage the scrub onto the skin in circular motions, starting from the feet and moving upwards to the neck. Let it sit for a few minutes and then rinse off. No need to moisturize afterwards.

    Saltshaker Body Scrub comes in a 200 ml PET jar.

    • Size: 200 ml
    • Made in Estonia
    Sodium Chloride (Himaalaja sool), Magnesium Sulfate, *Butyrospermum Parkii Butter, Cocos Nucifera Oil, *Lavandula Angustifolia Flower oil, *Hyssop Ocinalis Decumbens Leaf oil, *Citrus Bergamia Peel oil, Aloe Vera extract. **Limonene, *Linalool. *Organic.
  • This body cream with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize and protect your skin. Baby cream has anti-inflammatory properties and it helps to alleviate redness, flaky and dry skin leaving it soft and hydrated. This body cream is ideal for babies, pregnant women and for those with sensitive skin.

    How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

    • Size: 75ml
    • Made in Estonia
    Organic Butyrospermum Parkii Butter (shea), Organic Cocos Nucifera Oil (coconut), Organic Thebroma Cacao Seed Butter (cocoa), Organic Prunus Armeniaca (apricot) Kernel Oil, Organic Rosa Canina (rosehip) Fruit Oil, Organic Camellina Sativa Seed Oil, Tocopherol (vitamin E).
  • Virgin Goddess is the innocent sisterhood of HOIA’s sparkling body  whip Golden Goddess, or lime-tangerine-scented body balm whipped with carrot oil, which gives the skin a light complexion when applied. Body foam moisturizes the skin deeply, leaving it soft and silky after use. Body foam is rich in unrefined shea butter, coconut fat, cocoa butter, vitamin E and vegetable oils that help prevent and reduce stretch marks, stimulate capillary blood circulation, improve skin elasticity and texture.

    How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    *Butyrospermum Parkii (shea) Butter, *Cocos Nucifera (coconut) Oil, *Theobroma Cacao (cocoa) Butter, Helianthus Annuus Seed (sunower) oil, Rubus Ideaus Seed (raspberry) Oil, Tocopherol (E-vitamin), Dunaliella Salina Extract, Citrus Aurantifolia (lime) Peel Oil, Citrus Reticulatar (tangerine) Peel Oil, Eucalyptus Globulus (eucalypt) Leaf Oil, **Citral, **Geraniol, **Linalool, **Limonene, *From organic farming. **Natural component of essential oil.
  • Refreshing body whip with a soft texture is deeply moisturizing and leaves your skin soft and silky smooth. It is rich in unrefined shea butter, coconut oil, cocoa butter, E-vitamin and other plant-based oils, which hydrate and moisturize your skin, help to improve the texture and elasticity of your skin, alleviate different types of skin problems, reduce redness and flaky skin. Grape seed oil helps to tone and tighten your skin.

    How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    Organic Butyrospermum Parkii Butter, Organic Cocos Nucifera  Oil, Organic Theobroma Cacao seed butter, Carthamus Tinctorius Seed oil, Organic Cannabis Sativa seed oil, Vitis Vinifera (viinamarjaseemne) seed oil, Tocopherol, Citrus Paradisi Peel oil, Lavandula Angustifolia oil, Rosmarinus Officinalis Leaf  oil,Geraniol, Linalool, Limonene.
  • This product has multiple variants. The options may be chosen on the product page

    Soft and breathable T-shirt made from the highest quality cotton jersey.

    • Material: 95% cotton 5% elastane (210 g/m2)
    • Regular-fit
    • Machine washable
    • Made in EU
    • Stretchy and skin-friendly material (Oeko-Tex Standard 100 certification)

    Shipping: up to 2 weeks (made-to-order)

    Find your size:

    Size XS S M L
    Width cm (inch) 47 (18.5) 49 (19.3) 51 (20.1) 53 (20.9)
    Length cm (inch) 61 (24.0) 61 (24.0) 61 (24) 61 (24)
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and breathable T-shirt made from the highest quality cotton jersey.

    • Material: 95% cotton 5% elastane (210 g/m2)
    • Regular-fit
    • Machine washable
    • Made in EU
    • Stretchy and skin-friendly material (Oeko-Tex Standard 100 certification)

    Shipping: up to 2 weeks (made-to-order)

    Find your size:

    Size XS S M L
    Width cm (inch) 47 (18.5) 49 (19.3) 51 (20.1) 53 (20.9)
    Length cm (inch) 61 (24.0) 61 (24.0) 61 (24) 61 (24)
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and breathable T-shirt made from the highest quality cotton jersey.

    • Material: 95% cotton 5% elastane (210 g/m2)
    • Regular-fit
    • Machine washable
    • Made in EU
    • Stretchy and skin-friendly material (Oeko-Tex Standard 100 certification)

    Shipping: up to 2 weeks (made-to-order)

    Find your size:

    Size XS S M L
    Width cm (inch) 47 (18.5) 49 (19.3) 51 (20.1) 53 (20.9)
    Length cm (inch) 61 (24.0) 61 (24.0) 61 (24) 61 (24)
    Clear
  • Sweet Rosemary Balancing Scalp Oil is designed to balance and soothe an irritated scalp. This 100% natural oil blend provides effective relief for an itchy, irritated and flaky scalp, giving a soothing sensation.

    • Soothes irritated and itchy scalp
    • Helps reduce dandruff
    • Balances and cares for the scalp
    • Vegan and not tested on animals
    • 100% natural oil blend
    • Made according to the Curly Girl Method, i.e. Curly Girl Method Approved
    Caprylic/Capric Triglyceride, Simmonds, Chinensis (Jojoba) Seed Oil, Azadirachta indica (Neem) Seed Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Rosmarinus officinalis (Rosemary) flower oil, Mentha Piperita (Peppermint) Oil, Lavandula(Lavander) Angustifolia Oil
  • My Beautiful Zen Curls Shampoo is a fragrance-free, hydrating and gentle shampoo. It is specially designed for dry and damaged hair, offering deep hydration and gentle care without added fragrances.

    • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
    • Silicone-free and sulfate-free: The shampoo is formulated according to the curly method.
    • Vegan: Does not contain ingredients of animal origin, not tested on animals.
    • Natural: 98.5% of the ingredients are of natural origin.
    • The shampoo contains ingredients that deeply moisturize and care for your scalp, such as saccharide isomerate, as well as cucumber, ivy and arnica extracts.
    Aqua, Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Acacia Senegal gum, Xanthan gum, Saccharide isomerate, Glycerin, Sodium benzoate, Lactic acid, Potassium sorbate, Citric acid, Sodium citrate, Hedera helix(Ivy) extract, Arnica Montana flower extract , Sambucus nigra flower extract, Malva sylvestris flower extract, Tilia platyphyllos flower extract, Cucumis sativus fruit, Parietaria officinalis extract.
  • My Beautiful Zen Curls Conditioner is a caring and gentle fragrance-free conditioner that moisturizes and makes it easier to detangle your hair. This conditioner is suitable for all hair types, it supports your hair’s natural elasticity and reduces split ends.

    Winner in the “99% Natural Hair Care Product” category of the Nordic Natural Beauty 2023 Awards

    • Fragrance-free: No added scents, suitable for sensitive scalps and perfume sensitive.
    • Moisturizing: Binds moisture to the hair, improving its moisture balance.
    • Easy to figure out: Makes hair more manageable and reduces split ends.
    • Silicone-free and sulfate-free: A product formulated according to the Curly Method.
    • Light composition: Does not flatten hair, but leaves it airy and soft.
    • Vegan: Does not contain ingredients of animal origin, not tested on animals.
    • Natural: 98.7% of the ingredients are of natural origin.
    Aqua, Betaine*, Cetearyl alcohol, Distearoylethyl dimonium chloride, Glycerin, Panthenol, Sodium benzoate, Potassium sorbate, Cucumis sativus
    (Cucumber) fruit extract, Hedera helix extract(Ivy), Arnica Montana (Arnica) flower extract, Sambucus nigra (Elder) flower extract, Malva sylvestris (Mallow) flower extract, Tilia platyphyllos flower extract, Parietaria officinalis(Pellitory) extract, Lactic acid.
    *Natural
  • The perfect shampoo for curly hair!

    Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.

    Ooh So Soft Curls Shampoo won the “Best Product For Curly Hair” category at the Universal Beauty Awards 2024.

    • Gentle Cleansing: The sulfate-free formula ensures that your hair doesn’t lose its essential natural oils, so it stays glowing and vibrant.
    • Deep moisturizing for curly hair: Contains Aloe Vera, which deeply moisturizes hair, making it soft and shiny.
    • Separation and control of curls: The pea protein in the shampoo helps to separate curls and reduce frizz, emphasizing their natural shape.
    • Natural ingredients: Full of natural and nourishing ingredients for curl care , composition over 90% natural ingredients.
    • Lovely scent: A fresh and pleasant citrus scent that leaves your hair smelling lovely all day
    • Vegan and not tested on animals
    Aqua(Water), Caprylyl / capryl glucoside, Cocamidopropyl betaine, Sorbitol, Cetrimonium chloride, Acacia Senegal gum, Xanthan gum, Citrus aurantium dulcis (Orange) Peel oil, Tocopheryl acetate(Vitamin E), Sodium benzoate, Lactic acid, Potassium sorbate, Helianthus annuus(Sunflower) seed oil, Vaccinium myrtillus(Bilberry) fruit/leaf extract, Hydrolyzed vegetable protein, Hydrolyzed pea protein, Mentha piperita(Peppermint) oil, Saccharum officinarum(Sugar cane) extract, Citrus aurantium dulcis(Orange) flower extract, Citrus limon (Lemon) fruit extract, Acer saccharum(Sugar Maple) extract, *d-Limonene.*natural component of essential oils.
  • Effectively moisturizing conditioner for curly hair!

    Ooh So Soft Curls Hydrating Conditioner is specially formulated for the needs of curly, wavy and dry hair. This hydrating conditioner increases hair elasticity and shine, and prevents hair breakage and split ends.

    • Moisturizing: Aloe Vera and Shea butter deeply moisturize hair, making it soft and shiny.
    • Hair strengthening: The Panthenol contained in the conditioner prevents hair breakage and split ends.
    • Shine and protection: Sunflower seed oil and grape seed oil add shine and protect the hair.
    • Silky finish without silicones: Achieve smooth and soft hair without silicones and mineral oils.
    • Natural and nourishing ingredients: Contains more than 90% natural ingredients that support hair well-being.
    • Made according to the curly method.
    • Vegan and not tested on animals
    Aqua (Water), Butyrospermum parkii (Shea) Butter, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate (Detangling Agent derived from rapeseed oil), Vitis vinifera (Grape) seed oil, Cetyl alcohol, PEG-40 hydrogenated castor oil, Phenoxyethanol, Guar hydroxypropyltrimonium chloride (conditioning agents), Cetrimoniumchloride (emulsifying agents), Caprylic/ capric triglyceride, Panthenol(Provitamin B5), Aloe barbadensis leaf juice, Butylene glycol, Helianthus annuus (Sunflower) seed oil, Tocopherol, Citrus aurantium Dulcis (Orange) Peel oil expressed, Citric acid, Vaccinium myrtillus
    (Bilberry) fruit/leaf extract, Ethylhexylglycerin, Lavandula (Lavander)
    Angustifolia oil, Saccharum officinarum (Sugar Cane) Extract, Citrus aurantium Dulcis (Orange) fruit extract, Citrus limon (Lemon) fruit extract, Acer saccharum (Sugar Maple) extract, Sodium benzoate, Potassium sorbate, *Limonene, *Linalool.*natural component of essential oils
  • The lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.

    Sumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the “Best Product For Curly Hair” category.

    • According to the curly method: Made according to the Curly Girl method
    • Frizz control and shine: Linseed extract keeps curls shiny and frizz-free.
    • Light composition: The gel gives the curls a highlighted and flexible shape without a heavy feeling.
    • Moisturizing and holding properties: Effectively removes frizz and reduces tangles, leaving hair smooth.
    • Vegan and not tested on animals: Does not contain ingredients of animal origin and the product has not been tested on animals.

    Usage: Apply Sumilayi Frizz Control Curly gel to clean and wet/damp hair as the last step in your hair care routine. Apply the gel evenly to your hair, squeeze a little at the end. Let your hair dry completely. Air dry naturally or if you are in a hurry, blow dry using a diffuser. Remove “gel cast”, i.e. the hard crust formed on the surface of the curls, by squeezing if necessary. Enjoy the result!
    Note: The amount of gel used varies depending on the hair type, the right amount is best found by testing.

    Aqua, Maltodextrin/VP copolymer, Propanediol, Glycerin, Linum usitatissimum seed extract, Polyacrylate crosspolymer, Aloe barbadensis leaf juice, Polyquaternium, Phenoxyethanol, Helianthus annuus seed oil, Citrus aurantium dulcis Peel oil, PEG-40 hydrogenated castor oil, Tetrasodium glutamate diacetate, Bambusa vulgaris extract, Ethylhexylglycerin, Citric acid, Tocopherol, Citrus aurantium bergamia Peel oil, Sodium benzoate, Potassium sorbate, Limonene*, Linalol*.
    *a natural component of essential oils
  • Active Care Detangling spray is an effective solution for detanling the hair of the whole family. This spray is designed to make hair easier to handle, leaving it soft and easy to comb. It is the perfect choice for everyday use for all ages and is suitable for curly, wavy, straight hair and beard.Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.

    • Clearing tangles: Facilitates and speeds up clearing tangles.
    • Moisturizing and nourishing: Contains flaxseed extract, which keeps hair healthy and moisturized.
    • According to the Curly Method: Made according to the Curly Girl method, but also works great for straight hair.
    • Natural cosmetics: Formulated according to the standards of natural cosmetics.
    • Vegan, gluten-free and not tested on animals.
    • This detangling spray is perfect for anyone looking for a product to detangle their hair.
    • An ideal choice for both curly, wavy and straight hair.
    • Perfect for detangling children’s hair, making hair care more effortless.
    • It is also perfectly suited for clearing and caring for the beard.
    • A gentle choice for the whole family, for every day.

    Shake before use. Use on dry or damp hair. Work through the hair section by section. Spray the clarifying spray on the section of hair you are clarifying. Detangle the hair as needed with your fingers, a brush or a comb. No need to rinse off.

    Ingredients: Aqua, Betaine, Bis-(Isostearoyl/oleoyl isopropyl) dimonium methosulfate, Distearoylethyl Dimonium Chloride, Linum Usitatissimum (Linseed) Seed Extract, Glycerin, Cetearyl alcohol, Sodium benzoate, Potassium sorbate, Tocopheryl acetate, Lactic Acid, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil.
  • Sumilayi Active Care Nourishing Conditioner is formulated to hydrate and nourish your hair daily. This conditioner makes hair and beard soft and easy to handle. The light, oil-free formula leaves the hair airy. The conditioner is perfect for curly, wavy and straight hair.

    • Nourishing and moisturizing: Contains flaxseed and rosemary extract, which together nourish the hair and make it wonderfully soft and flexible.
    • Facilitates hair processing: Helps untangle hair, making it easy to handle and soft.
    • For everyday use: Suitable for everyday use for all ages and all hair types.
    • Light formula: Oil-free formula leaves hair light and airy without feeling heavy.
    • According to the curl method: Perfect choice for curly and wavy hair.
    • The product is vegan and gluten-free and has not been tested on animals.
    • More than 90% natural ingredients.
    • For all hair types: Perfect for curly, wavy and straight hair.
    • For beard care: Also excellent for moisturizing the beard.
    • For the whole family: Active Care conditioner is suitable for use by the whole family.
    Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.
  • Sumilayi Active Care Nourishing Shampoo gently cleans your hair. Awarded at the Universal Beauty Awards 2024 in the “Best Nourishing Shampoo” category, this shampoo nourishes your hair to add shine. It is suitable for everyday use on curly, wavy, straight hair and beard.

    • Gentle and nourishing: Cleans hair effectively and gently. Flax seed extract nourishes the hair and real grape vine extract cares for the scalp.
    • Suitable for everyday use.
    • According to the curl method: The perfect choice for curly, wavy and straight hair and beards.
    • Natural composition: Formulated without sulfates and silicones.
    • UV protection: Protects hair from the sun’s harmful rays.
    • Vegan, gluten-free and not tested on animals.
    Ingredients: Aqua, Sodium Lauroyl Sarcosinate, Caprylyl/Capryl Glucoside, Glycerin, Polyacrylate crosspolymer-6, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera (Grape) seed extract, Benzyl Alcohol, Ethylhexylglycerin, Lactic Acid, Guar Hydroxypropyltrimonium Chloride, Tocopherol, Tetrasodium Glutamate Diacetate, Citrus aurantium dulcis Peel oil, Citrus aurantium bergamia fruit oil, Tocopheryl acetate
  • A multipurpose leave-in conditioner for dry, easily tangled and damaged hair!

    Sumilayi leave-in conditioner offers hair intensive moisture and protection, making it soft and shiny. This conditioner makes hair soft, silky and easy to manage. It helps reduce tangles and adds shine, leaving hair feeling healthy and strong. The innovative composition enables the product to be used in three different ways: as a leave-in conditioner, a traditional conditioner or a deeply moisturizing hair mask.

    • Intensive moisturizing: Moisturizes the hair effectively and makes it soft and easy to comb.
    • Nutrition: Shea butter and avocado oil contain rich nourishing ingredients, providing deep hydration.
    • Calming effect: Lavender oil soothes the scalp, increasing the well-being of the hair.
    • Versatile use: You can use the product as a leave-in conditioner, a regular conditioner or an effective hair mask.
    • Natural ingredients: More than 90% natural ingredients that support hair health.
    • The perfect choice for dry and damaged hair that needs additional moisture and easier hair processing.
    • Ideal for those who want naturally beautiful and well-maintained hair.

    Use on dry or towel-dried hair. Apply a small amount to the length of the hair, especially to the dry ends. Comb the hair carefully. You can also use the conditioner as a mask or conditioner.

    Ingredients: Ingredients: Aqua, Behentrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Cetyl alcohol, Glycerin, Phenoxyethanol, Panthenol, Ricinus Communis (Castor) Seed Oil, Tocopherol(Vitamin E), Persea Gratissima(Avocado) Oil, Mentha Piperita ( Peppermint) Oil, Lavandula angustifolia (Lavender) Oil, Ethylhexyglycerin Limonene*, Linalool*
    *natural component of essential oils.
  • The hair-strengthening protein mask is designed to provide effective treatment for every hair type. Jojoba oil, hydrolyzed pea protein and mango butter guarantee that your hair gets the moisture and strength it needs. Try this hair mask and give your hair new vitality and shine! The light texture of the hair mask is easy to apply and is perfect for all hair types.

    • According to the Curly Method: Formulated according to the Curly Girl method
    • Hydrolyzed pea protein helps to restore the hair’s natural shape, giving it structure and durability. Your hair feels more elastic and easier to handle.
    • Mango butter brings moisture to the hair, making it soft and easy to manage. This means that you do not need a separate moisturizing treatment after the protein treatment.
    • The scent is a sweet orange that leaves the hair smelling fresh.
    • Strengthens and strengthens: The protein mask helps your hair to return to its natural shape.
    • Moisturizes and cares: Mango butter and jojoba oil moisturize hair effectively and reduce frizziness.
    • Easy to apply: The light composition makes using the product effortless.
    • Fresh scent: Sweet orange leaves a pleasant scent in the hair

    Jojoba Oil & Pea Protein Strengthening Mask is the perfect choice when you want to effectively strengthen and moisturize your hair with one product.

    When do I need protein therapy?

    • High porosity hair benefits from regular protein treatment.
    • Normal porous hair is refreshed with occasional protein treatments.
    • Overly moisturized hair is in dire need of protein.
    • Great for Nordic hair type!
    • If your hair is thin, slippery and easily flat, a protein mask can gives your hair much needed structure. This type of hair can also be easy to tangle, especially if the hair is moisturized too much. In this case, the protein mask also helps with hair tangles.
    • If your hair feels too soft and doesn’t keep its shape, your hair probably needs protein
    • If your hair is overprocessed and damaged, e.g. from dyeing, heat, sunlight, excessive hair brushing, a protein mask can be a good help along with moisturizing.
    Ingredients: Aqua, Cetearyl Alcohol, Sorbitol, Behentrimonium methosulfate, Simmondsia Chinensis seed oil, Quaternium-87, Mangifera indica seed butter, Tocopheryl Acetate, Citrus aurantium Dulcis Peel oil, Guar hydroxypropyltrimonium chloride, Hydrolyzed vegetable protein **, Hydrolyzed pea protein, Sodium benzoate, Potassium sorbate, Lavandula angustifolia oil, Lactic acid, *d-Limonene, *Linalol.
    *natural component of essential oils **Gluten-free, does not contain wheat. The protein is derived from peas and potatoes.
  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    Rosso is a majestic blend of sweet and fruity scent notes from grapes and berries, combined with the soft fragrance of violet and magnolia, and the tannin reminiscent of birch wood.

    The Rosso room diffuser is more than just a fragrance – it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, Rosso is the ideal choice.

    Top Notes: Black Grape, Fruity Freshness
    Heart Notes: Grape Juice
    Base Notes: Vanilla, Tonka Bean, White Musk, Dried Fruit

  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    The “Breeze” room diffuser brings a touch of modern elegance and freshness to your space. Its unique fragrance composition evokes a harmonious blend of recognizable mandarin and bergamot notes, enhanced by the vibrant freshness of jasmine and citrus. The base notes reveal vanilla, amber, and a hint of delicate flowers, creating a scent experience that captivates the senses.

    Whether you’re looking to create a calming atmosphere, an inspiring environment, or simply add a refreshing touch to your room, the “Breeze” room diffuser is your reliable choice. Its versatile aroma and unique blend transform any space into a special place where guests can enjoy a gentle and delightful fragrance experience.

    Top Notes: Chocolate, Bergamot, Citrus
    Heart Notes: Amber
    Base Notes: Sandalwood, Vanilla

    To use: Remove the cap from the bottle and insert the reeds into the bottle. The liquid will be absorbed by the reeds, and the fragrance will begin diffusing within 12 hours. Place the diffuser in an area with airflow; this ensures better fragrance distribution. To intensify the aroma, flip the reeds once or twice a week in the bottle. More reeds mean a stronger fragrance – use fewer reeds in a smaller room and more in a larger one. The fragrance lasts for approximately up to 8-10 months, during which time the liquid evaporates. Be cautious as the liquid can harm textiles, wood, or plastic surfaces. Place the bottle on a stable surface. Always use all the sticks provided with the fragrance diffuser (Reduce sticks if the scent is too strong). The diffuser comes with 12 x 40cm black fiber sticks.

    The fragrance diffuser must be positioned at human height level. For medium-sized rooms, it is preferable to place the diffuser in the center of the room so when people pass by, the air moves and the fragrance circulates. For larger rooms it is preferable to have two positioned on the two opposite sides of the room you wish to fragrance.

    Shake well before use to ensure all oils and fragrances are thoroughly mixed. Remove the protective cap and place the reeds in the bottle. If the reeds are not fully saturated within 24 hours, turn them upside down. Place the diffuser in an area with good air circulation to enhance the fragrance’s distribution throughout the room. For a stronger scent, flip the reeds every couple of weeks. The more reeds you use, the stronger the fragrance. The diffuser typically lasts up to 10 months. Once the fragrance has fully dissipated, keep the bottle so you can refill it with a replacement pack.

    Caution: The liquid may damage textile, wooden, or plastic surfaces. Place the bottle on a stable surface. Keep out of reach of children and pets.

    ! May cause an allergic skin reaction. Harmful to aquatic life with long-lasting effects. If medical advice is needed, have the product container or label within reach. Keep out of reach of children and pets. Avoid inhaling vapors directly. Avoid release into the environment. IF ON SKIN: Wash with plenty of soap and water. If skin irritation or a rash occurs, seek medical advice/attention.

    • 500ml fragrance diffuser and 12 fiberstick reeds
    • Lasts for approximately up to 8-10 month
    • Hand-made in Estonia
  • The 250ml format includes a new set of sticks to match the size of your refined glass diffuser.

    “Signature” possesses a mysterious, sweet, and sensual character. It takes you on a journey to discover intense notes of amber, iris blossoms, geranium, labdanum, and patchouli, finishing with a touch of wood and vanilla.

    The “Signature” room diffuser is more than just a fragrance—it’s perfect for creating romantic moments in your home. Whether it’s an unforgettable dinner for two or a special atmosphere you wish to create in your space, “Signature” is the ideal choice.

    Top Notes: Cyclamen, Green Notes, Floral Freshness, Neroli
    Heart Notes: Lemon Zest Essence, Geranium, Lavender, Fresh Herbs, Fern
    Base Notes: White Juniper, Amber, Vetiver, Patchouli, Pink Pepper, Sichuan Pepper