Älly
My name is Silja. I am the founder and CEO of Älly and the mother of two wonderful boys. I value my family and believe life should be beautiful and worth living. Even with small children, one should be active so that life is full of adventures, twists and turns, and emotions.
For years, I have wanted to create something of great value, new and unique. Now I can confidently say that the Älly brand and products are the value I want to offer to parents.
Becoming a mother hit me like a cold shower, a feeling I occasionally still experience. Not everything always goes as planned. The transformation and growth of a free, adventurous, and unique woman into a mother is a tough test. Parents often face difficult situations that cannot be avoided, but some problems and stress can be anticipated.
I have found it hard to find comfortable bags holding everything necessary yet stylish and high quality. From this problem, Älly was born, and we have created solutions for convenient storage of baby items at home and on the move.
We have designed Älly bags with care and love. Every detail - the placement and size of pockets, materials and zippers, color tones, and extras - has been carefully tested and thoroughly for a long time.
I set goals based on my family's and other parents' experiences, needs, and habits. Before finalizing the models, we tested materials and cuts and had many samples made.
Älly products have a Scandinavian design and are unique, created just for you. We have deliberately designed unconventional baby bags. In my opinion, not all baby items need to look childlike. They should provide a woman with the opportunity for self-expression and the courage to carry the bag at any time and in any situation. An Älly bag not only serves your baby but is also a good companion even when your child has grown older. Quality is essential to me because by using a longer-lasting product, everyone can contribute to environmental conservation and reduce their ecological footprint. Our products use the best materials and functional and intelligent solutions.
Älly materials are carefully selected to be durable, light, and easily maintained. All materials comply with REACH and CPSIA requirements, assuring you and me that they do not contain harmful chemicals. We only use YKK zippers, rated the best and most durable globally. We carefully check the quality of every seam and detail at several stages before delivering the bag or accessory to you.
My third "child" is a Labrador named Lenna, a full-fledged family member. Just as I value my dog, I also love other animals and condemn their cruel treatment. Let animal skin remain with animals, not on Älly products. Therefore, our conscious choice is PU vegan leather and vegan felt.
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