Estonian Design

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  • This product has multiple variants. The options may be chosen on the product page

    Soft, durable and odor-resistant, the Cushioned Everyday Merino Wool Socks are designed to keep your feet comfortable all day long.

    Crafted from soft, breathable Merino wool, they provide superior temperature regulation and moisture-wicking performance no matter the season.

    With seamlessly added features like arch support, elastic calf and targeted cushioning we have perfectly blended function and fashion to give your feet the best of both worlds.

    Care: Machine wash in cold water on gentle cycle with socks inside-out. Tumble dry on low or hang dry.
    Do not bleach. Do not iron. Do not dry clean.

    • Material: 80% Merino wool, 17% Polyamide, 3% Elastane
    • Naturally breathable
    • Temperature regulating
    • Odor resistant
    • Cushioned foot
    • Elastic arch support
    • Fast drying
    • Ribbed and elastic cuff
    • Seamless toe
    • Tradition-inspired design
    • Yarn from Germany
    • Made in Latvia
  • This product has multiple variants. The options may be chosen on the product page

    Soft, durable and odor-resistant, the Cushioned Everyday Merino Wool Socks are designed to keep your feet comfortable all day long.

    Crafted from soft, breathable Merino wool, they provide superior temperature regulation and moisture-wicking performance no matter the season.

    With seamlessly added features like arch support, elastic calf and targeted cushioning we have perfectly blended function and fashion to give your feet the best of both worlds.

    Care: Machine wash in cold water on gentle cycle with socks inside-out. Tumble dry on low or hang dry.
    Do not bleach. Do not iron. Do not dry clean.

    • Material: 80% Merino wool, 17% Polyamide, 3% Elastane
    • Naturally breathable
    • Temperature regulating
    • Odor resistant
    • Cushioned foot
    • Elastic arch support
    • Fast drying
    • Ribbed and elastic cuff
    • Seamless toe
    • Tradition-inspired design
    • Yarn from Germany
    • Made in Latvia
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    TOKU is now also VEGAN.

    Vegan, meaning non-leather, is made from various natural raw materials. One such alternative, developed over years, is “pineapple leather” or piñatex, made from the fibers of pineapple leaves.

    The TOKU Athens sandals, created by award-winning Estonian fashion designer Piibe Tomp, are inspired by the aesthetics of ancient Greek footwear. Handcrafted in Europe, these sandals feature a closed heel and an adjustable ankle strap for a secure fit. The upper is made from piñatex, while the soft microfiber lining ensures comfort. The durable and flexible outsole is designed for optimal walking comfort. Every pair of TOKU shoes is a masterpiece of a small family-run company in southern Estonia, perfecting their craft since 1927. Following the slow fashion philosophy, they use only natural, high-quality materials to create versatile, long-lasting designs that stand the test of time. The Jury at the Estonian Design Awards has called the TOKU brand the New Estonian Classic.

    • Designer: Piibe Tomp
    • Upper: Made from piñatex, or “pineapple leather.”
    • Lining: Microfiber
    • Outsole: Non-marking, flexible, and durable polyurethane (PU)

    Proudly designed and made in Estonia.

  • This product has multiple variants. The options may be chosen on the product page

    TOKU is now also VEGAN.

    Vegan, meaning non-leather, is made from various natural raw materials. One such alternative, developed over years, is “pineapple leather” or piñatex, made from the fibers of pineapple leaves.

    The TOKU Athens sandals, created by award-winning Estonian fashion designer Piibe Tomp, are inspired by the aesthetics of ancient Greek footwear. Handcrafted in Europe, these sandals feature a closed heel and an adjustable ankle strap for a secure fit. The upper is made from piñatex, while the soft microfiber lining ensures comfort. The durable and flexible outsole is designed for optimal walking comfort. Every pair of TOKU shoes is a masterpiece of a small family-run company in southern Estonia, perfecting their craft since 1927. Following the slow fashion philosophy, they use only natural, high-quality materials to create versatile, long-lasting designs that stand the test of time. The Jury at the Estonian Design Awards has called the TOKU brand the New Estonian Classic.

    • Designer: Piibe Tomp
    • Upper: Made from piñatex, or “pineapple leather.”
    • Lining: Microfiber
    • Outsole: Non-marking, flexible, and durable polyurethane (PU)

    Proudly designed and made in Estonia.

  • This product has multiple variants. The options may be chosen on the product page

    TOKU is now also VEGAN.

    Vegan, meaning non-leather, is made from various natural raw materials. One such alternative, developed over years, is “pineapple leather” or piñatex, made from the fibers of pineapple leaves.

    The TOKU Athens sandals, created by award-winning Estonian fashion designer Piibe Tomp, are inspired by the aesthetics of ancient Greek footwear. Handcrafted in Europe, these sandals feature a closed heel and an adjustable ankle strap for a secure fit. The upper is made from piñatex, while the soft microfiber lining ensures comfort. The durable and flexible outsole is designed for optimal walking comfort. Every pair of TOKU shoes is a masterpiece of a small family-run company in southern Estonia, perfecting their craft since 1927. Following the slow fashion philosophy, they use only natural, high-quality materials to create versatile, long-lasting designs that stand the test of time. The Jury at the Estonian Design Awards has called the TOKU brand the New Estonian Classic.

    • Designer: Piibe Tomp
    • Upper: Made from piñatex, or “pineapple leather.”
    • Lining: Microfiber
    • Outsole: Non-marking, flexible, and durable polyurethane (PU)

    Proudly designed and made in Estonia.

  • This product has multiple variants. The options may be chosen on the product page

    Tohkri slippers are closed-toe, closed-heel indoor shoes made from natural felt, lined with 100% sheep’s wool, and equipped with a flexible rubber sole. These slippers can easily be converted into slip-ons by folding down the heel.

    • The upper is made from natural felt.
    • The lining is 100% sheep’s wool.
    • They have a flexible, non-marking rubber sole.
    • The heel can be worn up for a secure fit or folded down for easy slip-on use.

    Handmade in Europe by a family-run company that’s been crafting quality footwear since 1927, Tohkri slippers are designed with slow fashion principles in mind, using natural, high-quality materials to create durable, versatile styles that last for years.

    Care instructions:

    • Wool pilling can be removed with a fabric shaver or simple razor.
    • Can be hand-washed or machine-washed.
    • For machine washing, use a 30°C wool cycle with gentle spin.
    • Place slippers in a laundry bag (like a pillowcase) before washing.
    • Use a mild detergent made for wool.
    • Air dry and avoid excessive heat (no dryer, radiator, or underfloor heating).
    • Washing may affect the appearance of leather labels.
  • This product has multiple variants. The options may be chosen on the product page

    Tohkri slippers are closed-toe and closed-heel indoor shoes made from natural felt and a flexible rubber sole. You can easily convert them into slip-on slippers by folding down the heel.

    • The upper is made from natural felt.
    • They feature a flexible, non-marking rubber sole.
    • The heel can be worn up for a secure fit or folded down for easy slip-on use.

    Handmade in Europe by a family-run company that’s been crafting quality footwear since 1927, Tohkri slippers embrace slow fashion principles by using natural, high-quality materials to create durable, versatile styles that last for years.

    Care instructions:

    • Wool pilling can be removed with a fabric shaver or simple razor.
    • Can be hand-washed or machine-washed.
    • For machine washing, use a 30°C wool cycle with gentle spin.
    • Place slippers in a laundry bag (like a pillowcase) before washing.
    • Use a mild detergent made for wool.
    • Air dry and avoid excessive heat (no dryer, radiator, or underfloor heating).
    • Note that washing may affect the appearance of leather labels.
  • This product has multiple variants. The options may be chosen on the product page

    Nursi slippers are slip-on indoor shoes made from natural felt and a rubber sole.

    • The upper and lining are made from felted sheep’s wool.
    • The insole is also crafted from felted wool.
    • They feature a durable 4mm EVA rubber outsole.
    • Suitable even for higher arches.
    • These cozy slippers keep your feet warm without making them sweat.

    Handmade in Europe by a family-run company that’s been crafting quality footwear since 1927, Nursi slippers follow the principles of slow fashion—using natural, high-quality materials to create versatile, long-lasting styles you can enjoy for years.

    Care instructions:

    • Any wool pilling on the slippers can be removed with a fabric shaver or a simple razor.
    • You can wash them by hand or in the washing machine.
    • For machine washing, use a 30°C wool cycle with a gentle spin.
    • Place the slippers in a laundry bag (such as a pillowcase) before washing.
    • Use a mild detergent specifically for wool.
    • Air dry the slippers, avoiding excessive heat (no dryer, radiator, or underfloor heating).
    • Keep in mind that washing may affect the appearance of the leather labels.
  • sulbi-pruunid-hertwill-slippers
    This product has multiple variants. The options may be chosen on the product page

    Sulbi slippers are made from 95% of furniture industry production waste. The only new materials used are adhesive and threads. For this model, we have omitted the insole, heel, padding, and reinforcements to enjoy the natural feel of the leather.

    These are classic leather indoor slippers without heels, featuring a comfortable wide toe area. The slippers are made almost entirely from soft leather, without any additional materials, making them very soft and conforming to the shape of your foot when worn.

    Sulbi slippers are handmade in Europe by a small family company that has made great shoes since 1927. They practice slow fashion by using natural, high-quality materials and creating versatile, long-lasting styles, ensuring your slippers serve you for years.

    • The slippers have a smooth leather upper.
    • The outsole of the slippers is also made of leather.
    • No additional insole has been used in the slippers to appreciate the natural quality of the leather.
    • The insole is covered with leather in the heel area to reduce wear.
    • Where It’s Made: Estonia, Europe

    100% green electricity has been used in the production of the shoes. The shoes come in a shoe bag made from textile remnants as well, allowing you to conveniently take them anywhere! We create comfortable footwear that brings joy to wearers and the environment.

  • Who Belongs to Whom? Three rotating blocks: head, body, and tail.

    • Material: Pinewood
    • Approximate block size: 42 x 42 mm.
    • Very durable wooden product
    • Meets the safety requirements of EN-71
    • Hand-made in Estonia by a small family business
  • Uniquely shaped pinewood blocks. Each block is different. The variously sanded sides allow children to build towers, fostering patience and the understanding that there is more than one right solution through hands-on experience.

    The blocks come packed in a mesh bag.

    • Material: Pinewood
    • Approximate block size: 42 x 42 mm, with 20 blocks in total.
    • Very durable wooden product
    • Meets the safety requirements of EN-71
    • Hand-made in Estonia by a small family business
  • Four blocks, over 90 different expressions! A fun and educational game to enjoy with your child.

    The blocks come packed in a mesh bag.

    • Material: Pinewood
    • Approximate block size: 42 x 42 mm
    • Very durable wooden product
    • Meets the safety requirements of EN-71
    • Hand-made in Estonia by a small family business
  • 16 beautiful rainbow-colored blocks. The blocks are coated with child-friendly stain.

    • Material: Pinewood
    • Block size: 40 x 40 mm
    • Very durable wooden product
    • Meets the safety requirements of EN-71
    • Made in Estonia by a small family business
  • This set includes 70 uniquely shaped wooden blocks, perfect for encouraging creativity during playtime. The set also comes with a storage box to keep everything organized. The total size of the set is 48 x 44 cm.
    • Material: Pinewood
    • Block diameter: 40 mm, lengths vary by shape
    • Very durable wooden product
    • Meets the safety requirements of EN-71
    • Made in Estonia by a small family business
  • This product has multiple variants. The options may be chosen on the product page

    A warm winter balaclava made from mulesing free merino wool and cotton blend. Perfect for cold seasons.

    • Fits well under a helmet (riding, skiing, etc.)
    • Ideal for fishing and other outdoor activites
    • Wonderful properties of merino and cotton
    • Internationally registered design EM, NO DM/089105
    • Designed and manufactured in Estonia

    Care: Wash inside out at 40°C. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    No more messing around with zippers when you have CAIRO! Just pull this soft and comfortable merino sweater over your kid’s head and you’re all set. Soft thermal mulesing free merino wool is the perfect mid-layer between regular and outdoor clothes.

    • Material: 100% thermal mulesing free merino wool
    • Excellent for 2nd layer
    • Slightly elongated back
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Highly functional mulesing free merino wool socks WALTER are a must-have in anyone’s hiking gear! They stay on, keep your feet warm and dry, while also regulating body temperature. PS! Pick the size according to your regular shoe size.

    • 98% Oeko-Tex® merino wool, 2% elastane
    • Doesn’t pinch or squeeze
    • Regulate body temperature
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This soft and comfy double-layered winter hat is made from merino wool by using the innovative technology of 3D weaving. Regulates body temperature and whisks away excess moisture.

    • Material: 100% warm mulesing free merino wool
    • For temp. between -5 and -15°C
    • Innovative 3D knitting technology (no seams!)
    • Stays securely in place
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This comfy pre-stitched adult hat is made from soft and breathable mulesing free merino wool.

    • Material: 100% mulesing free merino wool
    • For temp. between -5 and -15°C
    • Pre-stitched fold for better fit
    • Stays securely in place
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    FIA is our warmest adult hat. The outer fabric is dense and structured cotton and the lining is warm microfleece. The combination of these two materials makes this a very warm and windproof hat. Suitable for both men and women. Add any of our merino wool scarves to the set and you will be protected from the winter cold.

    • Overlay: 95% cotton, 5% elastane
    • Lining: 100% thermal micro-fleece lining polyester
    • For temp. between -5°C and -15°C
    • Extra warm and windproof

    Care: Wash inside out at 40°C. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and comfortable men’s active wear pants ROLF are made from mulesing free merino wool and are suitable for both sports and leisure.

    • 100% mulesing free merino wool
    • Regulates body temperature
    • Soft and stretchy
    • Doesn’t “bite” or itch
    • Designed and made in Europe

    Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and comfortable women’s active wear shirt DAISY made from mulesing free merino wool. Suitable for both sports and leisure.

    • 100% mulesing free merino wool
    • Regulates body temperature
    • Semi-turtleneck design
    • Soft and stretchy
    • Doesn’t “bite” or itch
    • Designed and made in Europe

    Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Soft and comfortable first layer leggings DANA are made from mulesing free merino wool. Suitable for both sports and leisure.

    • 100% mulesing free merino wool
    • Regulates body temperature
    • Soft and stretchy
    • Doesn’t “bite” or itch
    • Designed and made in Europe

    Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Comfortable and warm first layer merino shirt REMY is designed especially for active men who appreciate all kinds of outdoor activities. Made from mulesing free merino wool. Suitable for both sports and leisure.

    • 100% mulesing free merino wool
    • Regulates body temperature
    • Semi-turtleneck design
    • Soft and stretchy
    • Doesn’t “bite” or itch
    • Designed and made in Europe

    Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Super soft fabric, embroidered, unisex, relaxed-fit sweatshirt.

    • Material: %65 Cotton, %35 Polyester
    • BCI, Recycled Polyester
    • FSC certified cardboard labeled. Made in Turkey.

    Machine wash inside out at 30°C, and iron inside out.
    No bleach, tumble dry and dry clean.
    For the environment, we recommend washing all clothing and accessories less often.

  • This product has multiple variants. The options may be chosen on the product page

    Premium heavy fabric, embroidered, regular-fit, unisex t-shirt.

    • Material: 100% cotton
    • BCI certified cotton
    • 230 GSM, heavy-weight fabric
    • Regular-fit
    • Unisex pattern

    Machine wash at 30°C with similar colors, inside out, and iron inside out. Do not use bleach, do not tumble dry, and do not dry clean.
    We recommend washing all clothing items and accessories less frequently for the environment.
    Made in Turkey.

  • This product has multiple variants. The options may be chosen on the product page

    Premium heavy fabric, embroidered, regular-fit, unisex t-shirt.

    • Material: 100% cotton
    • BCI certified cotton
    • 230 GSM, heavy-weight fabric
    • Regular-fit
    • Unisex pattern

    Machine wash at 30°C with similar colors, inside out, and iron inside out. Do not use bleach, do not tumble dry, and do not dry clean.
    We recommend washing all clothing items and accessories less frequently for the environment.
    Made in Turkey.

  • This product has multiple variants. The options may be chosen on the product page

    Premium heavy fabric, embroidered, regular-fit, unisex t-shirt.

    • Material: 100% cotton
    • BCI certified cotton
    • 230 GSM, heavy-weight fabric
    • Regular-fit
    • Unisex pattern

    Machine wash at 30°C with similar colors, inside out, and iron inside out. Do not use bleach, do not tumble dry, and do not dry clean.
    We recommend washing all clothing items and accessories less frequently for the environment.
    Made in Turkey.

  • This product has multiple variants. The options may be chosen on the product page

    Light-weight, 100% cotton fabric, embroidered, regular-fit, unisex t-shirt.

    • Material: 100% Cotton
    • BCI Certified Cotton
    • 160 GSM, light-weight fabric
    • Regular-fit
    • Unisex pattern

    Machine wash at 30°C with similar colors, inside out, and iron inside out. Do not use bleach, do not tumble dry, and do not dry clean.
    We recommend washing all clothing items and accessories less frequently for the environment.
    Made in Turkey.

  • This product has multiple variants. The options may be chosen on the product page

    Light-weight, 100% cotton fabric, embroidered, regular-fit, unisex t-shirt.

    • Material: 100% Cotton
    • BCI Certified Cotton
    • 160 GSM, light-weight fabric
    • Regular-fit
    • Unisex pattern

    Machine wash at 30°C with similar colors, inside out, and iron inside out. Do not use bleach, do not tumble dry, and do not dry clean.
    We recommend washing all clothing items and accessories less frequently for the environment.
    Made in Turkey.