The updated formula of the creamy deodorant with Saaremaa herbs contains clay and arrowroot powder to absorb moisture, along with natural active ingredients that effectively prevent the formation of unpleasant body odor.
The deodorant includes:
Saaremaa herbs and lavender essential oil for added natural benefits
HOIA cream deodorant is 100% natural, free from aluminum, synthetic colors, and fragrances, and is paraben-free. Our brand new cream deodorant allows you to feel fresh throughout the day.
How to use: Apply a small amount of cream deodorant to your armpits using your fingertips and gently massage it into the skin. Store the deodorant away from direct sunlight and at temperatures below +25 degrees Celsius.
Shower gel is suitable for everyday use by both men and women. The essential oils contained in it have a refreshing, cleansing and mood-boosting effect. The product does not contain SLS, silicones or synthetic fragrances. Our Shower gel has a thicker gel composition, which means it lasts longer.
How to use: Apply the shower gel to your skin, enjoy the aromas and rinse off with water.
ATTENTION!
IN ORDER TO GET THE PUMP CAPS IN THIS BATCH TO WORK, YOU NEED TO TAKE OFF THE COLLAR FROM THE PUMP, WHICH WILL KEEP THE PUMP FROM GOING DOWN, AND THEN TURN THE PUMP ABOUT 1.5 ROUNDS TOWARDS THE OPEN ARROW WHILE PUSHING THE PUMP DOWN A LITTLE.
HOIA Hair Ends Serum transforms your hair instantly, making it silkier, softer, and more vibrant. The hair serum for split ends makes hair easier to comb and smoother, moisturizes the ends of the hair, and reduces frizz, in other words, a product that every woman could benefit from! The serum contains horsetail extract and oat protein to strengthen the hair, plant hydrosols add shine to the hair, and aloe and hyaluronic acid provide moisture. The updated formula of the hair serum now also includes keratin, which helps strengthen the hair and adds shine.
The essential oils in the serum have a pleasantly refreshing scent and do not dominate after application.
As a bonus, the serum also makes hair easier to comb.
Using the hair serum for split ends is incredibly easy. Shake the bottle if necessary and then apply 1-2 pumps of serum to damp or dry hair. No need to rinse.
Fresh Peppermint scented organic Shampoo contains deep moisturizing aloe vera and a power-filled blend of essential oils. Shampoo contains a refreshing and cooling mint essential oil that stimulates hair growth; bergamot essential oil, which softens the hair; and tea tree oil, which has antibacterial properties.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
This organic shampoo consists hydrating aloe vera and a blend of powerful essential oils:
This combination of essential oils gives the product a fresh scent, which is suitable for women and men. Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
Organic shampoo with a fresh lemongrass smell contains deep moisturizing aloe vera and lemongrass essential oil, which has anti-dandruff properties, is perfect for hair that quickly becomes oily, strengthens the structure of the hair and has antibacterial properties. It is said that lemongrass essential oil also helps to fight lice.
Shampoo is natural and it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
This organic shampoo with hydrating and soothing aloe vera is enriched with powerful blend of essential oils. It consists a combination of lavender, peppermint and rosemary essential oils, which help to stimulate hair growth, fight dandruff, balance oil production, improve circulation and keep your scalp healthy. This freshly smelling shampoo is suitable for women and men. This product is 100% natural, it does not contain sulfates and therefore will not dry your scalp. Shampoo is free from parabens, mineral oils, silicones, sulfates, synthetic preservatives and fragrances.
How to use: Apply on wet hair, massage and rinse off. Shake the bottle before use.
Peat, having settled in ancient Estonian bogs for thousands of years, has almost mystical healing abilities. Peat mask balances the skin and helps stabilise oil production – either increase or decrease the process depending on what the skin needs. It helps to decelerate aging processes, is deep cleansing, moisturising and effective in removing toxins, leaving your skin smooth and toned. Peat is ideal for weekly skin care and can be used on face, scalp and body to maintain a healthy balanced skin. Mask may cause temporary redness, which is a sign of its effectiveness.
How to use: Apply a thick layer of peat on clean skin, leave it on for 10-15 minutes and then rinse off with warm water. Do not let the mask dry! In case it gets too dry, massage it gently with wet fingers. Store in a dark cool place (max +20°C)
Estonian peat is extremely rich in fulvic and humic acids and minerals, which together promote youthful skin
– suitable for all skin types
– very gentle and fragrance-free
– self-preserving
– has mild exfoliating properties
– great for problematic skin
– our unique packaging ensures the product stays fresh and uncontaminated and does not dry out
– it is chosed to be sold in one of the most prestigious retail chains in Japan, Cosme Kitchen
The fragrant body scrub with Himalayan salt and magnesium offers your skin a nourishing and aromatherapeutic spa experience, leaving your skin nourished and silky soft after use. The body scrub contains organic unrefined shea butter, coconut oil, and aloe extract, which improve skin circulation, relieve dryness, and make the skin silky smooth. The inclusion of magnesium and a carefully selected blend of essential oils helps your body relax and your mind calm down.
How to use: Massage the scrub onto the skin in circular motions, starting from the feet and moving upwards to the neck. Let it sit for a few minutes and then rinse off. No need to moisturize afterwards.
Saltshaker Body Scrub comes in a 200 ml PET jar.
This body cream with especially soft texture is rich in unrefined shea butter, coconut oil, cocoa butter and other plant-based oils, which moisturize and protect your skin. Baby cream has anti-inflammatory properties and it helps to alleviate redness, flaky and dry skin leaving it soft and hydrated. This body cream is ideal for babies, pregnant women and for those with sensitive skin.
How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.
Virgin Goddess is the innocent sisterhood of HOIA’s sparkling body whip Golden Goddess, or lime-tangerine-scented body balm whipped with carrot oil, which gives the skin a light complexion when applied. Body foam moisturizes the skin deeply, leaving it soft and silky after use. Body foam is rich in unrefined shea butter, coconut fat, cocoa butter, vitamin E and vegetable oils that help prevent and reduce stretch marks, stimulate capillary blood circulation, improve skin elasticity and texture.
How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.
Refreshing body whip with a soft texture is deeply moisturizing and leaves your skin soft and silky smooth. It is rich in unrefined shea butter, coconut oil, cocoa butter, E-vitamin and other plant-based oils, which hydrate and moisturize your skin, help to improve the texture and elasticity of your skin, alleviate different types of skin problems, reduce redness and flaky skin. Grape seed oil helps to tone and tighten your skin.
How to use: Apply it on skin and massage until its absorbed into your skin. Keep the product under +25 °C.
Sweet Rosemary Balancing Scalp Oil is designed to balance and soothe an irritated scalp. This 100% natural oil blend provides effective relief for an itchy, irritated and flaky scalp, giving a soothing sensation.
My Beautiful Zen Curls Shampoo is a fragrance-free, hydrating and gentle shampoo. It is specially designed for dry and damaged hair, offering deep hydration and gentle care without added fragrances.
My Beautiful Zen Curls Conditioner is a caring and gentle fragrance-free conditioner that moisturizes and makes it easier to detangle your hair. This conditioner is suitable for all hair types, it supports your hair’s natural elasticity and reduces split ends.
Winner in the “99% Natural Hair Care Product” category of the Nordic Natural Beauty 2023 Awards
The perfect shampoo for curly hair!
Ooh So Soft Curls Shampoo is specially designed for curly and wavy hair that needs effective hydration and structure. This sulfate-free and silicone-free shampoo gently cleanses the hair, reviving its natural balance of hydration and vitality.
Ooh So Soft Curls Shampoo won the “Best Product For Curly Hair” category at the Universal Beauty Awards 2024.
Effectively moisturizing conditioner for curly hair!
Ooh So Soft Curls Hydrating Conditioner is specially formulated for the needs of curly, wavy and dry hair. This hydrating conditioner increases hair elasticity and shine, and prevents hair breakage and split ends.
The lightweight curly gel is the perfect hair styling product for controlling frizz and highlighting curls. Its moisturizing and holding properties effectively remove frizz and thus also reduce tangling. The gel does not form flakes that look like dandruff when it dries, but leaves the hair clear, smooth and shiny. It is perfect for curly and wavy hair.
Sumilayi Frizz Control Curly Gel won silver at the Universal Beauty Awards 2024 in the “Best Product For Curly Hair” category.
Usage: Apply Sumilayi Frizz Control Curly gel to clean and wet/damp hair as the last step in your hair care routine. Apply the gel evenly to your hair, squeeze a little at the end. Let your hair dry completely. Air dry naturally or if you are in a hurry, blow dry using a diffuser. Remove “gel cast”, i.e. the hard crust formed on the surface of the curls, by squeezing if necessary. Enjoy the result!
Note: The amount of gel used varies depending on the hair type, the right amount is best found by testing.
Active Care Detangling spray is an effective solution for detanling the hair of the whole family. This spray is designed to make hair easier to handle, leaving it soft and easy to comb. It is the perfect choice for everyday use for all ages and is suitable for curly, wavy, straight hair and beard.Ingredients: Aqua, Glycerin, Cetearyl Alcohol, Caprylic/ capric triglyceride, Behentrimonium Methosulfate, Benzyl Alcohol, Citrus aurantium dulcis Peel oil, Cetyl alcohol, Linum Usitatissimum (Linseed) Seed Extract, Vitis vinifera seed extract, Rosmarinus(Rosemary) officinalis leaf extract, Ethylhexylglycerin, Tocopherol, Citrus aurantium bergamia fruit oil, Butylene glycol, Lactic acid, Sodium benzoate acid, Potassium sorbate.
Shake before use. Use on dry or damp hair. Work through the hair section by section. Spray the clarifying spray on the section of hair you are clarifying. Detangle the hair as needed with your fingers, a brush or a comb. No need to rinse off.
Sumilayi Active Care Nourishing Conditioner is formulated to hydrate and nourish your hair daily. This conditioner makes hair and beard soft and easy to handle. The light, oil-free formula leaves the hair airy. The conditioner is perfect for curly, wavy and straight hair.
Sumilayi Active Care Nourishing Shampoo gently cleans your hair. Awarded at the Universal Beauty Awards 2024 in the “Best Nourishing Shampoo” category, this shampoo nourishes your hair to add shine. It is suitable for everyday use on curly, wavy, straight hair and beard.
A multipurpose leave-in conditioner for dry, easily tangled and damaged hair!
Sumilayi leave-in conditioner offers hair intensive moisture and protection, making it soft and shiny. This conditioner makes hair soft, silky and easy to manage. It helps reduce tangles and adds shine, leaving hair feeling healthy and strong. The innovative composition enables the product to be used in three different ways: as a leave-in conditioner, a traditional conditioner or a deeply moisturizing hair mask.
Use on dry or towel-dried hair. Apply a small amount to the length of the hair, especially to the dry ends. Comb the hair carefully. You can also use the conditioner as a mask or conditioner.
The hair-strengthening protein mask is designed to provide effective treatment for every hair type. Jojoba oil, hydrolyzed pea protein and mango butter guarantee that your hair gets the moisture and strength it needs. Try this hair mask and give your hair new vitality and shine! The light texture of the hair mask is easy to apply and is perfect for all hair types.
Jojoba Oil & Pea Protein Strengthening Mask is the perfect choice when you want to effectively strengthen and moisturize your hair with one product.
When do I need protein therapy?
Award-winner!
The Deep Cleansing Face Wash Foam with Juniper and Sage (150 ml) is a new and effective way to cleanse your skin daily and remove makeup. Made with organic Estonian juniper and sage plant water, this cleansing foam effectively removes dirt, makeup, and excess oil from your skin without drying it out.
The Deep Cleansing Face Wash Foam is suitable for normal, oily, problematic, and young skin types. Enriched with betaine, olive oil, and aloe vera, it deeply moisturizes and softens the skin. It also contains powerful Estonian yarrow extract, which helps soothe and restore irritated, reddened skin. The foam includes salicylic acid to help prevent clogged pores and alleviate acne.
This gentle and velvety foam is perfect for normal, oily, problematic, and young skin.
Using it is super easy! Pump 1-2 pumps of the foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water.
This organic rose water-based face wash foam effectively removes dirt, makeup, and excess oil from your skin without drying it out.
The gentle foam cleanses your skin, removes excess oil, and helps reduce pore blockages. The face wash foam is enriched with betaine, olive oil, aloe vera, and Saaremaa seaweed extract, which effectively moisturize, tone, and soften the skin. It also contains potent organic hibiscus extract, which helps protect the skin from environmental stressors and improves its texture.
The foam has a soft, velvety texture and is suitable for normal and aging skin.
Using it is super easy! Pump 1-2 pumps of the foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water.
The water-free face cream Blueberry Boost, with its soothing effect, provides your skin with effective nourishment, hydration, and a rich supply of vitamins. The star ingredients of this cream are antioxidant-rich blueberry and kiwi seed oils, which help repair damaged skin, protect it from environmental stressors, nourish it with essential fatty acids, improve its elasticity and complexion, and keep your skin radiant and soft.
This gentle, blueberry-scented cream is enriched with gardenia flower extract, as well as essential oils of Moroccan chamomile, lavender, and yarrow, which work together to soothe inflamed and irritated skin, prevent acne, and alleviate various skin issues. It is suitable for all skin types, including acne-prone and problematic skin.
Usage: Apply a very small amount to clean skin and massage until absorbed. Use 1-2 times daily. Store below 25°C and away from direct sunlight.
This organic peppermint plant water-based face wash and shaving foam gently removes dirt and excess oil from your skin without drying it out. The foam is suitable for both shaving and facial cleansing.
The face wash is enriched with local seaweed extract, aloe vera, and allantoin, which help to soothe, soften, and moisturize the skin, while the peppermint plant water gives the foam a refreshing effect. The foam also contains powerful Estonian chamomile extract, which helps to calm, relieve, and restore irritated, reddened skin.
The face wash is perfect for all skin types, including men’s and young skin.
Using it is super easy! Pump 1-2 pumps of the face foam, apply it to your moistened face and neck, then gently massage in circular motions and rinse with water. For shaving, apply the foam to moistened skin, shave, and rinse with water.
The quick-absorbing silver glitter body oil is infused with precious plant oils and helps nourish the skin with essential fatty acids, leaving it soft and supple. The body oil is enriched with vitamin E and vitamin C, which help protect the skin from free radicals and premature aging.
Fairy Dust glow oil contains silver mineral glitter particles that leave the skin beautifully sparkling. The glitter particles contained in the product are of mineral origin, do not pollute the environment and do not contain microplastics.
The body oil has a delicate citrus scent and contains organic and uplifting essential oils of bergamot and lime.
How to use: Shake the bottle thoroughly before use and apply an appropriate amount to your skin. Enjoy the silver shine and shimmer! The shimmer oil is designed for year-round use.
With a luxurious composition and a mild citrus scent, the body cream, packed with vitamins, antioxidants and essential fatty acids, has deep moisturizing properties, absorbs quickly into the skin and keeps it moisturized and nourished for a long time.
The body cream is enriched with powerful antioxidants such as pomegranate and seaweed extracts, vitamins C and E that help protect the skin from the harmful effects of the environment, relieve sunburn and neutralize free radicals in the skin. The aloe, hyaluronic acid and niacinamide in the composition help to effectively relieve skin dryness, stimulate the production of collagen in the skin and keep the skin elastic. Algae and plant extracts help to trim and tighten the skin.
Mineral glitter particles of natural origin leave the skin beautifully sparkling.
Deep moisturizing hair spray with a pleasant smell helps to keep hair healthy, strong and shiny.
The spray contains hair-strengthening domestic nettle and rice water, vegetable keratin, deeply moisturizing hyaluronic acid and aloe, hair-softening algae extracts and domestic plant hydrosols, nourishing oils and shine-enhancing essential oils. Hair shampoo is a real natural refreshment for your hair left in your hair!
How to use: Shake the bottle before use and spray an appropriate amount onto wet or dry hair. No need to rinse.