Black Friday

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  • This product has multiple variants. The options may be chosen on the product page

    A winter edition of the first “kindergartenproof” hat-scarf. Perfect for harsh weather conditions rich with wind and snow.
    This balaclava has double-merino lining covering your kid’s ears and back of the head to ensure maximum protection against wind and freezing temperatures.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: 100% wool
    • Thermal mulesing free merino wool lining
    • For temp. between -5 and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This fleece-lined version of the most popular kids balaclava is perfect for freezing temperatures.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: 100% Thermal micro-fleece polyester
    • for temp. -15°C and colder
    • international registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%. 

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    A winter edition of the first “kindergartenproof” hat-scarf. Perfect for harsh weather conditions rich with wind and snow.
    This balaclava has double-merino lining covering your kid’s ears and back of the head to ensure maximum protection against wind and freezing temperatures.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: 100% wool
    • Thermal mulesing free merino wool lining
    • For temp. between -5 and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    A winter edition of the first “kindergartenproof” hat-scarf. Perfect for harsh weather conditions rich with wind and snow.
    This balaclava has double-merino lining covering your kid’s ears and back of the head to ensure maximum protection against wind and freezing temperatures.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: 100% wool
    • Thermal mulesing free merino wool lining
    • For temp. between -5 and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This fleece-lined version of the most popular kids balaclava is perfect for freezing temperatures.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: 100% Thermal micro-fleece polyester
    • for temp. -15°C and colder
    • international registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This popular kids balaclava has a soft and pleasant fleece lining that’s perfect for chilly temperatures.

    • Overlay: 95% cotton Oeko-Tex® cotton, 5% elastane
    • Lining: 100% polyester thermal micro-fleece
    • For temp. between -5°C and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Wash inside out at 40°C. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This popular kids balaclava has a soft and pleasant fleece lining that’s perfect for chilly temperatures.

    • Overlay: 95% cotton Oeko-Tex® cotton, 5% elastane
    • Lining: 100% polyester thermal micro-fleece
    • For temp. between -5°C and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Wash inside out at 40°C. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This popular kids balaclava has a soft and pleasant fleece lining that’s perfect for chilly temperatures.

    • Overlay: 95% cotton Oeko-Tex® cotton, 5% elastane
    • Lining: 100% polyester thermal micro-fleece
    • For temp. between -5°C and -15°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Wash inside out at 40°C. Reshape whilst tamp. May shrink 5-7%.

     

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Key features of KIRA 6.0 boots:

    ✓ Comfortable
    ✓ Vegan-friendly
    ✓ Side zipper for easy wear
    ✓ Built to last
    ✓ Made in Tartu

    Materials:

    ✓ Upper: Experience a leather-like sensation that’s not only breathable and washable but also incredibly strong. Plus, it’s made in a CO²-reduced production process and is Oeko-Tex Standard certified for your peace of mind.
    ✓ Sole: Durable rubber sole with deep tread for extra grip and shock absorption
    ✓ Inner Lining: Crafted from Coolmax, it’s moisture-wicking, breathable, quick-drying, and even controls odors. Say hello to a dry, comfortable feel with every step.

    Care instructions:

    ✓ Clean with a damp cloth
    ✓ Avoid washing in a machine

    These boots combine functionality and sustainability, making them perfect for cold winter days!

    The KIRA Story
    KIRA started with two friends frustrated by boots that couldn’t even survive one season. Since then, the founders have focused on three core goals:

    ✓ Making comfortable and practical footwear
    ✓ Reducing the environmental impact of fashion
    ✓ Promoting ethical and sustainable business practices

    KIRA products are carefully made from repurposed and recycled materials, staying true to our sustainability mission. Our vegan shoes are built for any adventure, ensuring they leave no trace on the planet.

  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

     

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

     

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This hat-scarf is lined with mulesing free merino wool. International registered design EM, NO DM/089105. Perfect for mild winter and cold spring-fall.

    • Overlay: 95% Oeko-Tex® cotton, 5% elastane
    • Lining: Mulesing free 100% merino wool
    • For temp. between +5 and -5°C
    • International registered design EM, NO DM/089105
    • 2in1: a hat and a scarf in one product
    • Designed and made in Europe

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This extra warm adult hat is both cute and comfy and can handle all kinds of freezing weather conditions.

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    • Thermal mulesing free merino wool
    • Can be worn in 2 ways
    • For temp. between -5°C and +5°C
    • Designed and made in Europe
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This extra warm neck tube is both cute and comfy and can handle all kinds of freezing weather conditions.

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    • Thermal mulesing free 100% merino wool
    • For temp. between -5 and +5°C
    • Moisture-wicking
    • Thermoregulating
    • Keeps upper torso safe and warm
    • Designed and made in Europe
    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This one-layered mulesing free merino woollen beanie is best for mild temperatures. It’s also antibacterial and whisks away excess moisture. Pre-folded design makes styling super easy. 

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    • 100% merino wool
    • Moisture-wicking
    • Thermoregulating
    • Single-layered mulesing free merino wool
    • For temp. between +5 and +20°C
    • Pre-stitched folds for better fit
    • Soft and breathable
    • Stays securely in place
    • Designed and made in Europe

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    This extra warm tube-scarf is both cute and comfy and can handle all kinds of freezing weather conditions.

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    • For temp. between -5°C and +5°C
    • Thermal mulesing free merino wool
    • Keeps neck safe and warm
    • Designed and made in Europe
    • Moisture-wicking

     

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    Single-layered woollen neck tube MADDI is best for mild temperatures. Mulesing free merino wool is also antibacterial and whisks away all excess moisture.

    Care: Machine washable with wool/handwash programme. Reshape whilst tamp. May shrink 5-7%.

    • Single-layered mulesing free 100% merino wool
    • Moisture whicking
    • Thermoregulating
    • For temp. between +5 and +20°C
    • Soft and breathable
    • Stays securely in place
    • Designed and made in Europe

    Clear
  • This product has multiple variants. The options may be chosen on the product page

    The design of the KIRA 4.0 boots is based on a recent customer survey where we asked about their ideal winter boots. The most requested features—warm lining, non-slip soles, side zippers—are all included. You asked, KIRA delivered!

    Key features of KIRA 4.0 boots:

    ✓ Comfortable
    ✓ Warm lining
    ✓ Side zipper for easy wear
    ✓ Built to last
    ✓ Made in Tartu

    Materials:

    ✓ Upper: Black recycled microfiber—soft, breathable, durable, easy to clean, with a leather-like feel, certified by Oeko-Tex Standard
    ✓ Sole: Durable rubber sole with deep tread for extra grip and shock absorption
    ✓ Lining: Light vegan wool
    ✓ Reinforced heel and toe: Recycled plastic

    Care instructions:

    ✓ Clean with a damp cloth
    ✓ Avoid washing in a machine

    These boots combine functionality and sustainability, making them perfect for cold winter days!

    The KIRA Story
    KIRA started with two friends frustrated by boots that couldn’t even survive one season. Since then, the founders have focused on three core goals:

    ✓ Making comfortable and practical footwear
    ✓ Reducing the environmental impact of fashion
    ✓ Promoting ethical and sustainable business practices

    KIRA products are carefully made from repurposed and recycled materials, staying true to our sustainability mission. Our vegan shoes are built for any adventure, ensuring they leave no trace on the planet.

  • This product has multiple variants. The options may be chosen on the product page

    The KIRA 5.0 boots are part of a limited edition collection, created to celebrate Tartu being named the European Capital of Culture.

    For the KIRA 5.0 boots, we’ve used every possible leftover material from our warehouse. Why let perfectly good materials gather dust on the shelves?

    Key features of KIRA 5.0 boots:

    ✓ Comfortable
    ✓ 100% vegan
    ✓ Built to last
    ✓ Made in Tartu

    Materials:

    ✓ Upper: Black recycled textile
    ✓ Sole: Durable rubber sole with a deep tread for shock absorption and extra grip
    ✓ Lining: Coolmax
    ✓ Reinforced heel and toe: Recycled plastic

    Care instructions:

    ✓ Clean with a damp cloth
    ✓ Avoid washing in a machine

    The KIRA Story
    KIRA started with two friends frustrated by boots that couldn’t even survive one season. Since then, the founders have focused on three core goals:

    ✓ Making comfortable and practical footwear
    ✓ Reducing the environmental impact of fashion
    ✓ Promoting ethical and sustainable business practices

    KIRA products are carefully made from repurposed and recycled materials, staying true to our sustainability mission. Our vegan shoes are built for any adventure, ensuring they leave no trace on the planet.

  • Argania oil is known to be “liquid gold”, in some places the queen of oils and the best natural anti-ageing serum of all times. Organic argan oil is ideal to use on your skin, face, hands and nails, hair and scalp, babies and pregnant women, it is suitable for delicate and sensitive skin. HOIA argan oil is freshly pressed after ordering it, which means that the oil is always fresh and high quality.

    HOIA argan oil from Morocco is cold pressed, organic, unrefined and produced environmentally friendly manner. Argan oil is suitable for all skin types including dry, mature, sensitive and oily skin, it reduces wrinkles and fine lines, helps to regenerate skin cells, promotes collagen production in skin, argan oil has antimicrobial properties, it relieves dry and flaky skin, psoriasis, dermatitis and exzema. It can be used as a hair mask, makes your hair stronger, healthier, improves their structure and protects them from environmental stress. Argan oil is also suitable in beard care, promotes nail growth and can be used for lips and hands as well.

    How to use: Apply few drops to clean skin and massage until absorbed. It is  suitable for hair, face, hands and lips.

    • Size: 50 ml
    Organic Argania Spinosa Kernel Oil (Ecocert ceritified).
  • This face toner is a blend of organic cucumber and hibiscus hydrosols. It is rich in vitamins, minerals and other botanical phytosterols that are beneficial to your skin. Face toner is enriched with hyaluronic acid, aloe and wild algae from Saaremaa, which effectively hydrate all outer skin levels and soothe stressed and dry skin.

    This toner has anti-aging properties and helps to smooth out fine lines. It also improves skin elasticity, boost collagen production in skin and brighten up complexion.

    How to use: Sprinkle directly on the face or body, use after removing the makeup and before applying the cream or oil to the face. The product is packaged in a beautiful glass bottle with a 50 ml sprayer.

    • Size: 50 ml
    • Made in Estonia
    *Hibiscus Rosa-Sinensis Flower water, *Cucumis Sativus Distillate water, *Glycerin, Aqua, Sodium Hyaluronate, Aloe Barbadensis Leaf Juice Powder, *Furcellaria Lumbricalis Extract, Sodium Levulinate, Sodium Anisate, Citric Acid. *From organic farming.
  • Überblingen is a super shimmering body scrub with a tropical mandarin and flower (ylang-ylang) aroma. Shimmer Scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin; it contains sugar and Himalayan salt, which help to scrub away all impurities and dead skin cells leaving your skin soft and silky smooth. There is no need to use a moisturizer after using this scrub. Shimmering particles in this product are of mineral origin and they do not harm environment.

    How to use: Apply in a circular motion and massage it on your skin for few minutes, rinse with water. No need to use a moisturizer afterwards. Keep product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    Sucrose, Sodium Chloride (Himalayan salt), *Butyrospermum Parkii (shea) Butter, *Cocos Nucifera (coconut) Oil, Citrus Nobilis (mandarin) Peel oil, Cananga Odorata (ylang -ylang) Flower Oil, Elettaria Cardamomum (cardemon) Seed Oil, Mica, **Tin Oxide (CI 77861), **Titanium Oxide (CI 77891), **CI 77491 (Iron Oxide), **Synthetic Fluorphlogopite, ***Linalool, ***Limonene. * From organic farming. ** Plastic-free mineral component of Mica. ***Natural component of essential oil.
  • Unicorn Dust, a body scrub with a silvery glow. It is a moisturizing scrub that leaves your skin silky soft and luxoriously sparkling. This scrub is rich in organic unrefined shea butter and coconut oil, which effectively moisturize, hydrate and soften your skin. Scrub also contains sugar, which offers your skin a nice and stimulating massage.

    Unicorn Dust is enriched with refreshing essential oils, which will add a mood-boosting and pleasent aromatherapic spa experience to your scrubbing sessioon. Shimmering particles in this product are of mineral origin and they do not harm environment.

    How to use: Apply in a circular motion and massage it on your skin for few minutes, rinse with water and enjoy your sparkle. No need to use a moisturizer afterwards. PS! Do not use the scrub before sunbathing and visiting the solarium.

    • Size: 200 ml
    • Made in Estonia
    *Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, Tocopherol, Helianthus Annuus Seed oil, *Lavandula Angustifolia Flower oil, *Mentha Piperita Leaf oil, *Citrus Aurantifolia Peel oil, **Fluorphlogopite, **Titanium Dioxide, **Tin Oxide, ***Limonene, ***Linalool, ***Citral, ***Geraniol. *From organic farming. **Mineral component of Mica. ***Natural components of essential oils
  • Lightly bronzing Body oil is fast absorbing complex of carefully chosen plant based oils, which leave your skin soft, silky smooth and shimmering. Body oil is rich in essential fatty acids, which effectively moisturize, soften and repair your skin, relieve various skin problems and help to maintain a healthy skin. Minty-sweet scent is achieved by adding geranium and peppermint essential oils, which help to fight cellulite and boost your mood. Body oil nourishes your skin with beta carotene and vitamins, protects it from untimely ageing and harmful effects of the sun. Body oil has a natural SPF (estimated SPF 20), it is enriched with argan oil and E-vitamin, which help to improve elasticity, texture and appearance of stretchmarks. Shimmering Mica components are of mineral origin and they do not harm environment.

    How to use: Apply on skin and massage until absorbed. Keep the product away from direct sunlight and under +25 °C. Shake the bottle before use!

    • Size: 100 ml
    • Made in Estonia
    Rubus Idaeus Seed Oil, Helianthus Annuus Seed Oil, *Argania Spinosa Kernel Oil, *Triticum Vulgare Germ Oil, Tocopherol, Beta-Carotene, *Mentha Piperita Oil, *Pelargonium Graveolens Flower Oil, **Citronellol, **Geraniol, **Linalool, **Limonene, Mica, ***Tin Dioxide, ***Titanium Dioxide, *** Flourphlogopite, ***CL 77491 (Iron Oxide). *From organic farming. **Natural components of essential oils. *** Plastic-free mineral components.
  • This Juniper and Rosemary body scrub smells like Saaremaa; it cleans, tones and massages your skin, removes dead skin cells and helps to alleviate dry and flaky skin. It is rich in unrefined organic shea butter and coconut oil, which leave your skin soft, moisturized and silky smooth. Rosemary and juniper berry essential oils relaxes sore muscles and invigorate your body and soul. It consists local juniper berries, especially enjoyable in sauna!

    How to use: Apply the scrub in a circular motion and massage it on your skin for few minutes, then rinse with water. No need to use a moisturizer afterwards. Do not use if pregnant.

    • Size: 200 ml
    • Made in Estonia
    *Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, *Juniperus Communis Fruit Powder, Juniperus Communis Fruit Oil, Rosmarinus Officinalis Leaf Oil, **Limonene. * From Organic Farming.** Natural components of essential oils.
  • Deliciously smelling Body Scrub Sassy Citrus cleans, tones and while applying massages your skin, it removes all dead skin cells and helps to alleviate dry and flaky skin. It is rich in organic unrefined shea butter and coconut oil, which leave your skin soft and silky smooth. The aroma of citrus essential oils are extremely uplifting and they help to fight fatigue.

    HOIA homespa body scrubs are designed to give you a spa experience in your own home. The spa experience is expressed in the aromatherapy that is triggered by the use of a body scrub, the enjoyable sugar massage that comes from exfoliation, the soft and silky smooth skin that you really feel like you came out of the spa a moment ago. After using the exfoliator, the cream does not need to be used, because the skin is silky soft, smooth, nourished and moisturized.

    How to use: Apply the scrub in a circular motion and massage it on your skin for few minutes, then rinse with water. No need to use a moisturizer afterwards. Do not use this scrub before tanning or solarium. Keep the product under +25 °C.

    • Size: 200 ml
    • Made in Estonia
    Sucrose, *Butyrospermum Parkii Butter, *Cocos Nucifera Oil, Citrus Grandis Peel Oil, Citrus Aurantifolia Oil, Citrus Aurantium Bergamia Fruit Oil, **Limonene, **Linalool, **Citral. * From Organic Farming. ** Natural components of essential oils.