Goodbye, thin, dull, dry, flat and tangled hair! Hello, shiny, healthy and fuller hair!

Kristiine’s experience: “I really like the product. It smoothes, softens and eliminates static electricity from hair. My favourite thing is that it is not oil-based and does not make hair greasy.” 


  • Healthier, glossy and beautiful hair.
  • Makes your good haircut look even better.
  • Wavy and curly hair holds better.
  • Thankful and shiny hair.
  • More compliments.

Superheroes of your new favourite

  • Oregano  improves combability and helps with tangles.
  • Birch  strengthens hair and stimulates hair growth.
  • Hyaluronic acid  moisturizes and restores.
  • PGA  this antistatic guides the active substances and moisture deep into the hair fibre.
  • Red algae  for thicker and healthier hair.
  • Betaine  strengthens hair, lessens hair breakage, and helps to protect hair structure from heat damage.
  • Peptides  strengthens and lifts hair roots, essential refreshment for wavy or curly hair.

A good product isn’t just natural and clean. It’s also produced ethically considering our environmental footprint – agricultural load, transportation, working with local small businesses, etc. We always produce small batches to offer our products as fresh as possible.

In this product, you will find the maximum symbiosis of nature and science – scientifically proven bioactive substances and the power of local Estonian plants. Your new hair moisturizer is free from unnecessary fillers like emulsifiers, thickeners, fragrances etc. We believe that less is more.

We always use plants from local farms to make our hydrosols. You can be sure that our hydrosols are not essential oil residues from large producers. We use freshly picked plants to extract the cell water from the heart of plants. The distillation process is a long one to achieve maximum quality.

We guarantee Flirt, which is:

  • 92,1% local and Estonian, natural, with a maximum amount of bioactive substances and no fillers.
  • Cold-pressed to maintain the best qualities of plants.
  • Fragrance-free.
  • Oil-free. It’s free of palm oil and other nut oils that use many environmental resources. Does not smear!

Using Flirt

Apply it on the ends of your hair after washing and use it daily on dry hair if you feel that your hair needs hydration. Use after heat-treating your hair or before a hot summer day to protect and restore moisture balance. Do not wash off the serum! Spray in the palm of your hand first, then massage into the ends of your hair.

Please protect the product from direct sunlight. Use within 3 months after opening.

TIP: For fine hair, apply to your scalp after washing. For curly hair, it may be necessary to apply the product directly on your scalp (it is convenient to spray it). The substances transfer better to hair roots along the straight hair. Curly hair is drier and needs more care and attention.

TIPS FROM CUSTOMERS“Very nice refreshment and aid for someone like me, who is growing her hair. When I wake up in the morning, my hair is like my pillow wanted it, but now, with this serum, my hair is much tamer and softer. I apply the serum to my hair and scalp after washing. I believe very much in this small but effective serum. PS! It is better to spray the serum in the palm of your hand and then apply it on the hair/scalp – the product comes out of the bottle as a spray rather than a diffuse “mist””.

Important to remember

LUMI products are special – natural, fresh and minimally processed, so please protect them from direct sunlight. Spritzer stays the best for your skin for up to three months after opening. If you take a break from use, store the product in the refrigerator, as this will slightly extend the shelf life of the spritzer.

INCI: Betula Alba leaf water**, Origanum Vulgare leaf water**, Betaine*, Hydrolyzed Wheat protein, Sodium hyaluronate*, Sodium polyglutamate*, Furcellaria Lumbricalis extract**, Sodium levulinate*, Sodium anisate*, Citric acid*

*Certified organic ingredient
**From a small Estonian producer

SKU: 4744034010555 Categories: , , ,

Additional information

Estonian Brand




Award-winning skincare company LUMI is a University of Tartu spin-off, which allows the brand to create and guarantee the best possible skincare based on the latest scientific research. Founded by Helen, this innovative brand develops and produces all products locally in Estonia, emphasizing quality and authenticity. At the heart of LUMI's skincare is locally-grown hemp seed oil, known for its skin benefits. Committed to local sourcing, LUMI supports small-scale producers and uses ingredients ranging from mint to seaweed, ensuring clean, organic origins. Their products feature natural cold-pressed oils and fresh materials, preserved in air-tight containers with natural antioxidants. This approach prioritizes purity over shelf life, reflecting LUMI's commitment to natural skincare. LUMI advocates holistic health for skin wellness, incorporating advice on overall well-being. They've made bold choices, like using raw, unrefined scents, and challenging industry norms for authenticity. LUMI is dedicated to simplicity and effectiveness in skincare, emphasizing products free from unnecessary components. This principle has resonated with customers seeking genuine solutions for skin concerns. LUMI represents a harmonious blend of science and nature, using ingredients like amino acid-rich hemp oil for their skincare line. Their products, suitable for sensitive skin, offer restorative and anti-aging benefits, embodying the essence of natural, scientific skincare.


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