The data says that startups without their own merch fail 100% of the time*
Contradictory to most Estonian startups, we didn’t start our merch line with Reet Aus t-shirts or Patagonia hoodies but with upcycled hats from Lentsius Design. The hats are made of old tents from Estonian Defense Forces and are waterproof. One of the Hertwill founders, Roland, says it is the first company he has worked for where the hats are the company’s only merch.
Besides upcycled clothing and accessories, Lentsius is well-known for its jewelry made of scraps from the metal and aviation industries. They are also one of the brands that have joined Hertwill and are available on our platform.
*Don’t quote us on that.