March 16, 2023

Nordicbags - Handcrafted bags from small European brands

We are happy to announce Hertwill's next store - the international bag store Nordicbags! The store is our way to praise the craftsmanship and design skill put into these high-quality handmade bags. Nordicbags has a wide selection of bags. From long-lasting leather bags from independent designer brands, you didn't know about to military backpacks trusted by NATO.

We work only with small European brands known for their unique, high-quality bags. With most of the brands, we know the people behind them personally and know they are passionate about creating the best bags. So at Nordicbags, you won't find fast fashion or trendy pieces that will fall apart after a few uses. Instead, you'll find carefully crafted bags made from the finest materials and designed with both style and functionality in mind. So whether you're in the market for a sleek and stylish briefcase for work or a rugged backpack for your outdoor adventures, Nordicbags has you covered.

We ourselves are also fans of the brands we work with. For example, our founder Roland wears Nordhale's laptop bag daily and Joosep Galvi-Linda's backpack 063. Our third co-founder, Annamari, prefers Noel's backpack and wallet.

What defines Nordicbags?

✅ Small brands so you can be sure none of your friends has the same bag

✅ Most of the bags are handmade in Europe 

✅ All items have a 2-year warranty, and some even have a lifelong one.

✅ Personalization is available for most of the bags, which means you can, for example, have Slava Ukraini on your briefcase.

And lastly - Why don't bags have any friends? Because they're always carrying around all their baggage!

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What is Hertwill?

Hertwill is a plug-and-play solution for online stores that enables them to sell products of independent European brands. Our solution includes sourcing, warehousing and order fulfillment. We handle all the logistics of getting the products from brands to the online stores' customers, so the stores can focus on marketing and selling the products.

Hertwill is an Estonian startup founded by former employees of Pipedrive, Single.Earth and Omniva, and is backed by one of the most well-known Finnish VCs. You can read more about our story.

What kind of products do you offer?

Currently, we are working with more than 50 independent European brands and manufacturers, but new products are added to our catalog daily. We focus on brands that are still relatively unknown but whose products are of excellent quality. None of the products we provide are available on Amazon or Aliexpress. The main categories we focus on at the moment are clothing, shoes, bags, home decor and jewelry. Our special attention is on sustainable goods - for example, we work with a jewelry brand that is upcycling materials left over from aircraft manufacturing.

Do you offer integrations for online stores?

Our API enables seamless integration with your store, so you don't have to manually insert product information or manage your orders. Currently, we provide plugins for WooCommerce and Shopify.

In which regions is Hertwill available?

Hertwill is available for online stores and brands in the European Union.

How can I start selling Hertwill products in my online store?

It's relatively easy. Sign up and choose products from our catalog, sync them to your online store and start selling.

How much time per week does running an online store as a side business take?

It depends on your area of expertise and ambitions. For example, if you have run an online store before, it might be a couple of hours a week. But if this is your first time and you don't have a digital marketing or e-commerce background, it might be 3-6x more. In general, building an international store requires even more time.

Usually, most work hours are put in at the beginning when trying to get the store up and running. After that, the amount of work usually decreases over time, and ultimately, if you outsource customer support, the store might become a source of passive income. We recommend running the store together with someone as it's more fun, you get things done faster, and you have a higher chance of success.

How much does an online store, on average, make selling products provided by Hertwill?

The average store makes about 40 000€ per year selling our products. The most successful makes about 200 000€, and the least successful has made 400€.