Our story started couple of years ago with a small shoe factory in southern Estonia, which has made great boots for more than 75 years. Boots trusted even by NATO armies.

It made no sense to us that we had to drive almost 200 kilometers to the factory just to buy those great boots. A couple of workshops later we opened an online store Saapavabrik (Boot Factory), making those boots available for everyone.

Not long after that, thanks to our friend Indrek, we discovered a small studio in Tartu, Estonia that makes awesome hiking and mountain climbing bags. In fact, the greatest Estonian mountaineer Alar Sikk uses their bags. And a similar story followed: we created an online store Kotivabrik (Bag Factory) that made those bags available online.

Soon we realized that there must be hundreds and thousands of small manufacturers around Europe that create awesome products, which are not widely available. We wanted to help these small manufacturers grow, and this is how the idea for Hertwill arose.

And we are only looking for manufacturers making truly great and long-lasting products so that online stores can make their users happy with our unique and awesome selection. So what Hertwill does, is connect independent brands with online stores around the world.

And now, we are taking those great products and making them available for online stores hassle-free.